- The Webbys Give Nod To Ads And Content
Marketing Daily, Karl Greenberg - Tuesday, April 30, 2013
In any case, the Webbys this year give top honors to Trib ...
- Social Media Habits Change As People Age
Around the Net In OMD Europe, Nina Lentini - Monday, April 29, 2013
The needs and likes of an individual have long been known ...
- Ford Imports From Detroit For Mustang's 50th
Marketing Daily, Karl Greenberg - Monday, April 29, 2013
Under the aegis of its New York-based licensing firm Beanstalk Group (on ...
- Mattel Is On A Serious Roll
Marketing Daily - Top of the News, Thom Forbes - Monday, April 29, 2013
When Barbie whips out her iPad and gazes into her Barbie Digit ...
- Sanders Wins EA Cover Vote
Marketing Daily, Aaron Baar - Thursday, April 25, 2013
The cover athlete for the 25th anniversary of EA Sports's Madden franchi ...
- Coke Targets Teens With Its First All-Digital Effort
Marketing Daily, Karlene Lukovitz - Tuesday, April 23, 2013
The initiative -- intended to be multi-year -- seeks to involve tee ...
- Pizza Hut Adds Ordering App To Xbox
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, April 23, 2013
Physical activity amongst gamers is taking another hit as they no long ...
- Younger Consumers Seek Good Brand Experience
Marketing Daily, Karl Greenberg - Monday, April 22, 2013
Said Nancy Smith, founder and CEO of Analytic Partners: "No longer a ...
- Google Prepping Game Center?
Around the Net In Online Marketing, Gavin O'Malley - Friday, April 19, 2013
Appealing to gamers of all ages, Google is reportedly preparing to laun ...
- Lionsgate Feeds Hunger Games With Digital Game
Around the Net In Brand Marketing, Karl Greenberg - Thursday, April 18, 2013
Lionsgate has partnered with Internet Explorer to launch TheHungerGamesExplorer.com site to promo ...
- Mazda Warp-Drives Into 'Star Trek'
Marketing Daily, Karl Greenberg - Tuesday, April 16, 2013
The campaign spotlights the revamped 2014 Mazda6 and Mazda's SkyActiv powertrain technolog ...
- Dodge Drives Into Sci-Fi Symbiosis
Marketing Daily, Karl Greenberg - Monday, April 15, 2013
Dodge Charger is driving down the middle of a road with digit ...
- Sky Go Goof Leaves Mad Men Fans Angry
Around the Net In OMD Europe, Nina Lentini - Sunday, April 14, 2013
Sky has been left red-faced after its much hyped premiere of t ...
- McDonald's Intros Skylanders Happy Meal Promotions
Marketing Daily, Karlene Lukovitz - Wednesday, April 10, 2013
Between April 12 and May 2 (while supplies last), each Happy Me ...
- Follow The App Money And It Still Leads Mainly To Apple... And Games
MoBlog, Steve Smith - Tuesday, April 9, 2013
More than three-quarters of app revenue worldwide comes from Apple iOS device ...
- Game Of Thrones Illegal Downloads Breaks Record
Around the Net In OMD Europe, Nina Lentini - Thursday, April 4, 2013
International fans of Game of Thrones have been so eager to s ...
- Disney Closes Video-Game Division LucasArts
Around the Net In Media, Phyllis Fine - Thursday, April 4, 2013
Disney, which recently bought Lucas Films, is closing LucasArts, the company's video-ga ...
- 45% Of Rovio Revenues Now In Merchandise, Not Games
Around the Net In OMD Europe, Nina Lentini - Wednesday, April 3, 2013
Angry Birds games attracted 263m monthly active players in December 2012, helpi ...
- Musing Mobility: Searching For Mobile's Media
Mobile Insider, Steve Smith - Thursday, April 4, 2013
It's time we started thinking about mobile platforms and the concept ...
- Game On: Aegis Acquires Beijing WonderAd
Online Media Daily, Steve McClellan - Wednesday, April 3, 2013
Aegis Media has acquired Chinese digital planning and buying agency Beijing Wond ...
- Mobility Matters: Resenting The Prison Of The Single Screen
Mobile Insider, Steve Smith - Tuesday, April 2, 2013
Every new medium calls attention to the inadequacies of its predecessor. ...