- NBA Owners Invest In Sports Betting Data Firm
Around the Net In Media, Gavin O'Malley - Wednesday, October 28, 2015
Michael Jordan, Mark Cuban and Ted Leonsis are investing millions into Swi ...
- BuzzFeed Protests SXSW Decision To Nix Gaming Panels Over Threats
The Daily Blog, Erik Sass - Tuesday, October 27, 2015
In yet another bizarre and discouraging example of online vitriol spilling ov ...
- Two Top Sports Media Execs Turn To Gaming
Around the Net in Video, P.J. Bednarski - Monday, October 26, 2015
Activision Blizzard Inc., the largest US- based video game creator, is backi ...
- Email Tech Co. Helps Monetize Mobile Gamers
Email Marketing Daily, Jess Nelson - Thursday, October 22, 2015
Sending.io is leveraging email marketing's ROI through email-based loyalty rewards programs f ...
- NCAA Bans Ads For Fantasy Leagues In March Madness, TV College Sports
MediaDailyNews, Wayne Friedman - Thursday, October 22, 2015
Don't expect to see daily fantasy sports leagues posting wall-to-wall advertising ...
- Twitch Adds PS4 Streaming App
Around the Net in Mobile, Gavin O'Malley - Wednesday, October 21, 2015
Twitch has launched a full-featured PlayStation 4 client that lets users tu ...
- Vanilla Ice Cream Boring? No Way-Just Ask Vanilla Ice
MAD, Larissa Faw - Monday, October 19, 2015
The rapper is a part of campaign ostensibly aimed at rehabilitating t ...
- Mobile Converts Paying Players Faster Than Web
Around the Net in Mobile, Ben Frederick - Monday, October 19, 2015
According to mobile marketing company Optimove, mobile gaming players convert to payi ...
- YouTube Gaming Adds Perks, Subscription Offshoots
Around the Net in Video, P.J. Bednarski - Friday, October 16, 2015
YouTube Gaming will let users livestream Android games straight from their mobile device ...
- Mobile Marketers Can Expect Changes In CPA Rates In Q4
Mobile Marketing Daily, Ben Frederick - Thursday, October 15, 2015
Costs per action in mobile apps may increase this holiday season. ...
- App Users Spend More Time Playing Games Than Other Activities
Mobile Marketing Daily, Gavin O'Malley - Thursday, October 15, 2015
Despite a variety of other offerings, app users still spend a l ...
- Google's Spinoff Niantic Raises $20 Million, Expands Augmented Reality Gaming Platform
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 15, 2015
Google, Nintendo, Pokemon Co., and other investors have infused $20 million ...
- DraftKings, FanDuel Enjoy Higher Entry Revs, Some TV Ad Cuts
MediaDailyNews, Wayne Friedman - Monday, October 12, 2015
Top TV marketers in the daily fantasy sports category, DraftKings and FanDue ...
- ESPN Suspends DraftKings TV Ad Segments
MediaDailyNews, Wayne Friedman - Tuesday, October 6, 2015
ESPN has suspended its branded news segments featuring sports fantasy site DraftKing ...
- Fantasy Scandal: Will Draftkings And FanDuel Change Their TV Advertising?
TV Watch, Wayne Friedman - Wednesday, October 7, 2015
The NFL and other sports leagues have always had an uneasy relationsh ...