- Bang Bang: Argonaut Tees Up Campaign For Titanfall 2
MAD, Larissa Faw - Wednesday, October 26, 2016
Creative in the campaign reimagines a Sonny Bono song as a haunti ...
- FanDuel And DraftKings Settle False Advertising Charges
Daily Online Examiner, Wendy Davis - Wednesday, October 26, 2016
Online fantasy sports companies FanDuel and DraftKings have agreed to pay ...
- Culture Secretary Signals Alarm At Gambling Advertising
Around the Net In MAD London, Sean Hargrave - Tuesday, October 25, 2016
Culture secretary Karen Bradley says she wants to investigate the effect ...
- PlayStation Pens ESports Tournaments Deal With ESL
Around the Net In MAD London, Sean Hargrave - Monday, October 24, 2016
In a blog post John Koller, Sony PlayStation's VP of brand marketin ...
- Big Turnout For Streamed Xbox Game Promotion
MAD, Larissa Faw - Friday, October 21, 2016
Some 1.8 million people tuned-in to the October 5 broadcast via real-ti ...
- Nintendo Teases New Console That Doubles As A Handheld Device
Around the Net In MAD London, Sean Hargrave - Friday, October 21, 2016
Nintendo has revealed that its next games machine will be a handhel ...
- CMA To Investigate Online Gambling Companies
Around the Net In MAD London, Sean Hargrave - Friday, October 21, 2016
Online gambling firms may be breaking the law by making it ve ...
- Consumers Think Additional Game Content Too Expensive
Marketing Daily, Aaron Baar - Tuesday, October 18, 2016
Half of the gamers said they would be influenced to make purchas ...
- Xbox One Gains An Email Application
Email Marketing Daily, Jess Nelson - Monday, October 17, 2016
Xbox gamers now have a way to access their email inboxes fr ...
- SAG-AFTRA Threatens Strike Against Game Makers
Around the Net in Video, P.J. Bednarski - Monday, October 17, 2016
The union announced it will go on strike against Activision Publishing; Blindligh ...
- PlayStation Adds VR To Its 'Greatness Awaits' Campaign
MAD, Larissa Faw - Thursday, October 13, 2016
The new PlayStation VR headset hits store shelves today. Ads supporting t ...
- A Gamer's Funeral Is Live Streamed On Twitch
Around the Net in Video, P.J. Bednarski - Tuesday, October 11, 2016
The nine-minute video is viewable on Phillip M. Klemenov's Twitch channel a ...
- Activision Uses Kids To Sell To Kids In 'Skylanders' Campaign
MAD, Larissa Faw - Monday, October 10, 2016
"The first line in our casting spec was 'We want kids wi ...
- Betting Firms React Angrily To Prospect Of Daytime Ad Ban
Around the Net In MAD London, Sean Hargrave - Monday, October 10, 2016
Betting firms and broadcasters have lashed out against the prospect of ...
- Augmented Reality Shifts Battle With Amazon From Price To 'Wow' Experiences In-Store
London Blog, Sean Hargrave - Monday, October 10, 2016
Taking on Amazon could be as simple as making your customers ...
- Is That Space Legal? Agencies Park Jeep On Side Of Times Square Building
MAD, Steve McClellan - Friday, October 7, 2016
The Jeep Wrangler is part of giant 3D billboard that was creat ...
- Sony's PlayStation VR Headset Should Turn Heads
Around the Net in Video, P.J. Bednarski - Friday, October 7, 2016
Sony’s PlayStation VR sets a new bar for the mass-market appeal ...
- How Augmented Reality Customer Experiences Can Drive Email Uptake
EuroMail, Sean Hargrave - Friday, October 7, 2016
Give them an amazing experience and they'll sign up for more ...
- Under Armour Launches First Snapchat Game
MAD, Larissa Faw - Tuesday, October 4, 2016
The game was inspired by the TV spot Droga5 created with Newt ...
- Telegram Bows 'Bot-Powered' Gaming Platform
Around the Net in Mobile, Gavin O'Malley - Monday, October 3, 2016
Messaging app Telegram is launching a “bot-powered gaming platform” in what TechCrunch describes ...