- Media Client Of The Year: Niantic
Agency of the Year, Aaron Baar - Tuesday, December 20, 2016
There had been augmented-reality games before. Even Niantic, the Google-spun-off company behi ...
- Super Mario Run Is A Smash Hit, But Poor Feedback Sends Share Price Diving
Around the Net In MAD London, Sean Hargrave - Friday, December 23, 2016
Super Mario Run has broken Apple's record for the fastest-downloaded app ...
- Personalization Tech Firm Dynamic Yield Series C Raises $22 Million
Real-Time Daily, Tobi Elkin - Wednesday, December 21, 2016
Dynamic Yield, a provider of personalization technology, has raised $22 million ...
- Nintendo Share Price Drops As Mario Goes Mobile
Around the Net In MAD London, Sean Hargrave - Tuesday, December 20, 2016
Nintendo's foray into mobile games appears to have dented its brand val ...
- How Pokemon Can Give Email Marketing A Boost
Around The Net In EU Email Marketing, Sean Hargrave - Friday, December 16, 2016
There are many examples of brands that are including Pokemon Go ...
- VR Game Studio Survios Raises $50M
Around the Net In Social Media & Marketing, Gavin O'Malley - Wednesday, December 14, 2016
Virtual reality game studio Survios says it raised a total of $ ...
- A Peripatetic Super Mario Bounds Into Apple Stores
Marketing Daily - Top of the News, Thom Forbes - Friday, December 9, 2016
Talk about clickbait for anyone interested in marketing, technology or diversions fr ...
- Mondelez's Sour Patch Kids Releases Paid Samsung Gear VR Game
Marketing Daily, Karlene Lukovitz - Thursday, December 8, 2016
"Candy Defense" included in-app programmatic ads and in-app purchases of virtual "gem ...
- AMD, Alienware Give People Chance To Live Assassin's Creed'
Marketing Daily, Aaron Baar - Thursday, December 1, 2016
Electronics companies AMD and Alienware have teamed up with film studios 20 ...