- Apple Brings Epic Games Store, Fortnite Back To iOS Devices In EU
MediaDailyNews, Colin Kirkland - Friday, February 16, 2024
Epic Games' Apple developer account has been reinstated in the EU, allowi ...
- Disney To Build 'Expansive' Fortnite Universe, Invests In Epic Games
MediaDailyNews, Colin Kirkland - Thursday, February 8, 2024
In its biggest commitment yet to the gaming space, Disney is investi ...
- Samsung Ads Decode FAST, Points To Local News As Turning Point
MediaDailyNews, Laurie Sullivan - Monday, February 5, 2024
FAST TV channels and services are seeing a transformative shift, challenging t ...
- NFL, Paramount, Gamefam To Launch SpongeBob Super Bowl Event On Roblox
MediaDailyNews, Colin Kirkland - Monday, February 5, 2024
The metaverse quest will be live on Paramount and Gamefam's SpongeBob Simulat ...
- Google Seeks To Reverse Epic's 'Unreasonable' Antitrust Victory
MediaDailyNews, Wendy Davis - Friday, February 2, 2024
A jury's recent decision that Google's Play store policies violated antitrust la ...
- Suicide Squad Employs Snarky Spot To Promote Action-Shooter Game
MAD, Fern Siegel - Thursday, February 1, 2024
The live-action ad features Will Arnett and Ron Funches fighting the Justi ...
- Microsoft Search, News Advertising Revenue Up 8% In Q4
MediaDailyNews, Laurie Sullivan - Tuesday, January 30, 2024
Microsoft reported strong quarterly results Tuesday, boosted by its investment in A ...
- Twitch Makes Changes To Streamer Payouts, Partner Plus Program
MediaDailyNews, Colin Kirkland - Monday, January 29, 2024
Twitch is expanding its Partner Plus Program, eliminating the $100K cap ...
- Playtika Bingo Blitzes Big Game With Potential $1M Sweeps Prize
Marketing Daily, Les Luchter - Monday, January 29, 2024
Mobile gaming company will reward a $1 million prize if the defen ...
- This Year's Streaming War... No, Not That One... Or That One... The Other One
MediaDailyNews, Zach Oscar - Thursday, January 25, 2024
There's a new type of secret war for the soul of conte ...
- Epic Games Store, Fortnite To Return To iOS in Europe
MediaDailyNews, Colin Kirkland - Monday, January 29, 2024
Epic Games' store and popular game Fortnite is returning to iOS. T ...
- Blizzard Entertainment Appoints Johanna Faries As President
MediaDailyNews, Colin Kirkland - Monday, January 29, 2024
Blizzard Entertainment has hired Faries as its first president since the studio ...
- Hilton Launches Hotel In Paris Hilton's Roblox World, Offers Real-Life Rewards
MediaDailyNews, Colin Kirkland - Thursday, January 25, 2024
The campaign - Hilton's first foray into the metaverse - will laun ...
- Meta Allows EU Users To Avoid Cross-Platform Tracking On Facebook, Instagram
MediaDailyNews, Colin Kirkland - Monday, January 22, 2024
The change comes in response to the EU's Digital Markets Act, Me ...
- Hair-Care Brand Taps Roblox To Enter The Amikaverse
Marketing Daily, Colin Kirkland - Wednesday, January 17, 2024
"The Amikaverse" is intended to teach players about the brand as th ...
- My Ears! The Very Loud Marketing Of Bingo Blitz
Mad Blog, Barbara Lippert - Wednesday, January 10, 2024
I want to jump in and save Drew Barrymore from the aesthet ...
- Report Shows Mobile Apps Thriving In Consumer Spending, Engagement, AI
MediaDailyNews, Colin Kirkland - Thursday, January 11, 2024
While some specific mobile app genres had better results than others, mobi ...
- Baidu's Live Streaming Plans Fail To Materialize
MediaDailyNews, Laurie Sullivan - Wednesday, January 3, 2024
Baidu's $3.6 billion deal for Joyy's YY Live has expired three yea ...
- Mobile Mania: Celebrities Share Love Of Playtika Games
MAD, Fern Siegel - Thursday, December 28, 2023
Launching via broadcast and social media, the new creative, produced in-house, sta ...
- Sports Gambling TV Ad Spend Surges 10%, As Impressions, Airings Sharply Rise
Television News Daily, Wayne Friedman - Wednesday, December 27, 2023
Sports gambling TV ad spend now totals $237.8 million with a sha ...
- Meta Horizon Worlds Continues VR Concert Series with BLACKPINK
MediaDailyNews, Colin Kirkland - Tuesday, December 26, 2023
South Korean girl group BLACKPINK will be performing in Horizon Worlds ...
- Indie Game Publisher Versus Evil Is Out Of Business: Report
Publishers Daily, Ray Schultz - Tuesday, December 26, 2023
Entire 13-person staff was laid off last Friday. ...
- Playtika Unleashes Star-Studded Game Campaigns
Marketing Daily, Les Luchter - Friday, December 22, 2023
Free mobile game provider Playtika tapped celebs including Drew Barrymore and Jas ...
- AR NFT Platform Expands Collectibles, Perks For Moviegoers
MediaDailyNews, Colin Kirkland - Wednesday, December 20, 2023
AR platform Really, which gives film enthusiasts digital collectible movie tickets a ...
- Meta Quest Creates Real-World Chaos To Launch 'Wrath'
MAD, Fern Siegel - Tuesday, December 19, 2023
The trickster god Loki disrupted real-life events to promote the new ...
- Hollywood Eyes Young Audiences With 'Elf' Roblox Launch
MediaDailyNews, Colin Kirkland - Monday, December 18, 2023
Roblox users can take a journey through Santa's Workshop, donning elf ha ...
- Metaverse Marketing: Virtual Games Deliver For Brands, Consumers in 2023
Marketing Daily, Colin Kirkland - Thursday, December 14, 2023
Gamefam was responsible for some of the top-rated games and events ...
- Disney Pursuing Stronger, Closer Ties To The Video Gaming Business?
TV Watch, Wayne Friedman - Friday, December 15, 2023
Now comes word that Walt Disney might be looking to re-energize i ...
- Google Celebrates 25 Years Of Search In Playground Campaign
MediaDailyNews, Laurie Sullivan - Monday, December 11, 2023
Google will turn the Playground, which features 25 of the most-searched trendi ...
- Google Loses To Epic Games In Antitrust Suit
MediaDailyNews, Laurie Sullivan - Tuesday, December 12, 2023
Epic Games had accused Google of suppressing competition in the Android a ...