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MediaDailyNews
QSR Marketers Resonate With 2 Generations
April 17, 2013, 10:05 a.m.
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Marketing Daily
Unicasting: The Crossroads For Gen X, Y Advertising
April 1, 2013, 8:10 a.m.
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Marketing Daily
Korean, American Brands Appealing To Younger Buyers
March 21, 2013, 2:48 p.m.
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Marketing Daily
BMW's Creed: Ultimate Driving Machine More Than Muscle
March 20, 2013, 1:10 p.m.
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Marketing Daily
Gen X Genders Generally Congenial To Germane Ads
Nov. 27, 2012, 2:16 p.m.
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Research Brief
Frugal Gen-Xers Positive On Economy
Nov. 7, 2012, 6:15 a.m.
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Media Magazine
My Post-Parenthood Media Wasteland
Sept. 28, 2012, 5:49 p.m.
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Marketing Daily
Pre-Boomers Want Gadgets, Excitement In Small Cars
Sept. 23, 2012, 10:35 p.m.
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Raw
New Volkswagen Campaign Focuses On Consumer Content
Sept. 17, 2012, 10:53 a.m.
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Marketing Daily
Acura Launches ILX With Gen Y Flavor
May 31, 2012, 4:52 p.m.
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Engage:Affluent
Gen X: The New Luxury Buyers And How To Reach Them
May 30, 2012, 9:43 a.m.
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Marketing Daily
Gens X, Y Reshape Online, Mobile Shopping
April 5, 2012, 3:48 p.m.
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Online Media Daily
Baby Boomers Feeding Money Into Online Sales
Nov. 3, 2011, 8:30 p.m.
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Marketing Daily
GfK To Marketers: Enjoy Loyalty While You Can
Oct. 27, 2011, 4:09 p.m.
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Marketing Daily
NPD: Portion Control of Growing Concern
July 27, 2011, 3:10 p.m.
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Marketing Daily
Q&A: Differences In Gen Y, Gen X, Boomer Women
June 16, 2011, 11:21 a.m.
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Marketing Daily
Study: Gens X, Y Rely On Research, Less On Loyalty
Feb. 7, 2011, 8 a.m.
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Around the Net In Brand Marketing
Buick Events Reach Out To Gen X Drivers
Oct. 14, 2010, 9:33 a.m.
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Marketing Daily
Calgon Launches 'Take Me Away!' Moments Contest
Aug. 16, 2010, 5 a.m.
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Marketing Daily
Power's Web Intel Unit Looks At Green Lives
June 4, 2010, 2:24 p.m.
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Around the Net In Brand Marketing
Buick's New Demographic Target: Greg and Laurie Robbins
May 11, 2010, 10:49 a.m.
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Marketing Daily
Gens X/Y, Rich Households Hike Private-Label Sales
May 6, 2010, 3:06 p.m.
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Research Brief
GenX and Millennials Driving Recovery
March 25, 2010, 8:15 a.m.
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Research Brief
Generational Mix Reveals Shopping Similarities and Differences
March 18, 2010, 8:15 a.m.
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Marketing Daily
Report: Gen Y Will Spend Us Into Recovery
March 9, 2010, 5 a.m.
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Marketing Daily
Study Finds Convenience Key For Young Diners
Jan. 29, 2010, 10:05 a.m.
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Research Brief
Matures Are Prolific E-Mailers, Online Shoppers
Nov. 19, 2009, 8:15 a.m.
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Marketing Daily
Younger Moms Blog About Jeep, Green Things
Nov. 12, 2009, 12:20 p.m.
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Marketing: Sports
Pursuit Of 'Value' Is Grounded In Shifting Values
Nov. 10, 2009, 9:11 a.m.
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Marketing Daily
Beware Rising Differences In Outlook
Sept. 11, 2009, 5 a.m.