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OMMA at Advertising Week
September, 2016, NYC
September 28, 2016, NYC
September 28, 2016, NYC
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September 29, 2016, NYC
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October 10 - 13, 2016, Austin
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August 24 - 27, 2016, Lake Tahoe
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August 21 - 24, 2016, Lake Tahoe
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August 3, 2016, NYC
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August 2 - 4, 2016, NYC
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Results for gen x
A Force To Be Reckoned With
Research Brief, Jack Loechner - Wednesday, August 24, 2016
The growing impact of Millennials on society and every industry is why ...
Affluent GenXers Overtake Affluent Boomers
Research Brief, Jack Loechner - Tuesday, September 29, 2015
According to the 2015 Ipsos Affluent Survey USA, for the first time ...
Gen Xers Do Not Give Away Brand Loyalty
Search Marketing Daily, Laurie Sullivan - Wednesday, August 5, 2015
It's not easy to earn brand loyalty from Generation X, the set ...
Content Marketing Sees Solid Growth, B2C Marketing On Upswing
MediaDailyNews, Wayne Friedman - Thursday, July 9, 2015
Global content marketing continues to steadily grow -- especially among millennial and ...
Millennials Aren't The Only Ones Who Want Good Customer Service
Marketing Daily, Aaron Baar - Wednesday, May 13, 2015
While Millennials have long been regarded as having a higher expectations for ...
How And Where Affluents Are Shopping In Today's Omni-Channel Marketplace
Engage:Affluent, Bob Shullman - Wednesday, April 1, 2015
Finally, winter has departed and spring has officially arrived, so it's now ...
Luxury Brands Through The Eyes Of The Affluent Generations
Engage:Affluent, Bob Shullman - Wednesday, March 11, 2015
Our previous column was the first of two that focus on the ...
Gen X Is 50; Are We Going To Call Them Boomers Now?
Engage:Boomers, Stephen Reily - Monday, February 9, 2015
I've written here before about whether "Boomer" is the best term to ...
Millennial, Gen X And Boomer Women: Not As Different As You Might Think
Engage:Millennials, Aliza Freud - Friday, January 30, 2015
The great differences between the Millennial, Gen X and Boomer generations are ...
Watch Out Gen Y, Gen Z Is Nipping At Your Heels
Engage:Millennials, Kipp Jarecke-Cheng - Friday, January 23, 2015
Nearly 16 years ago, when I was covering ad-tech for an advertising ...
Is Gen X The Dark Horse In 50+ Marketing?
Engage:Boomers, Mark Bradbury - Thursday, December 11, 2014
There's no doubt Baby Boomers have changed how endemic categories (e.g., health ...
The Young: Drivers Of The Luxury Market
Engage:Affluent, Brittany Barnic - Wednesday, September 24, 2014
The luxury marketplace, where the high-end goods reside and the affluent in ...
In Addition To Age, Millennials Differ In Many Ways
Engage:Affluent, Bob Shullman - Wednesday, August 27, 2014
As part of our recent focus on wealth, our previous two columns ...
Gen X Is The Generation That Affluent Marketers Can't Afford To Ignore
Engage:Affluent, Bob Shullman - Wednesday, August 6, 2014
As part of our recent focus on wealth, our previous column, "Millennials ...
Yo, Muthafather, Get The Swagger Wagon
Marketing Daily, Karl Greenberg - Tuesday, August 5, 2014
On the heels of Toyota's social media influencer campaign for the new ...
Gen-X'ers Viewed As A Marketing Opportunity
Research Brief, Jack Loechner - Tuesday, August 5, 2014
According to a recent study from the Shullman Pulse, marketers and their ...
Millennials Are the Future, But Boomers Are Today
Engage:Affluent, Bob Shullman - Wednesday, July 2, 2014
Recently my columns have focused on millionaire consumers, those with a personal ...
Denny's Offers Branded, Remixed Atari Games
Marketing Daily, Karlene Lukovitz - Tuesday, July 1, 2014
The games -- designed primarily to attract Gen X consumers with families, ...
Brands To Consumers - Can You Trust Me Now?
SearchBlog, Laurie Sullivan - Wednesday, May 28, 2014
Brands still need to overcome an "enormous" level of skepticism when it ...
Bowlmor AMF Launches Campaign To Tout Its AMF Centers
Marketing Daily, Karl Greenberg - Tuesday, May 6, 2014
Bowling isn't exactly an extreme sport; it's not sexy, doesn't involve bungie ...
Users Trust Online Retailers With Data Privacy, Less Confidence With Advertisers, Marketers
MediaDailyNews, Laurie Sullivan - Monday, April 14, 2014
Online auctions, banking, social networks, and competitions are taking the brunt of ...
Older Generations Warming Up To Mobile Local Search
SearchBlog, Laurie Sullivan - Tuesday, April 15, 2014
Some 47% of consumers searched for local restaurants on a mobile device ...
Build It And Honda's Fit Will Come
Marketing Daily, Karl Greenberg - Friday, April 4, 2014
Who's the global manager of the at-home assembly project quoted in the ...
How Gen X Will Help Baby Boomers Challenge Ageism
Engage:Boomers, Mark Bradbury - Thursday, April 3, 2014
When the final chapter on Baby Boomers is written, what will emerge ...
Gen X Picks Up Where Boomers Left Off
Engage:Boomers, Gordon Plutsky - Monday, March 31, 2014
2014 is a big milestone in American demographic history: The last of ...
Audi 'Uncompromised' For A3 In New Campaign
Marketing Daily, Karl Greenberg - Friday, March 21, 2014
To reach younger buyers who might be considering 3-Series, or C Class, ...
Forget Millennials, Gen X And Baby Boomers Driving Auto Ads
RTBlog, Tyler Loechner - Thursday, March 20, 2014
RadiumOne, a demand-side platform (DSP), has found that people ages 45-54 are ...
Millionaires Have Their Own Generation Gap
Engage:Affluent, Bob Shullman - Wednesday, March 5, 2014
In last month's column, "Almost The Only Thing Millionaire Men And Women ...
Lexus Goes Native With Thrillist
Marketing Daily, Karl Greenberg - Wednesday, February 5, 2014
The campaign, launching this week, involves an interactive "ignition" button on Thrillist ...
Dove's 'Selfie' Dissects Daughters, Mothers, Social Media
Marketing Daily, Sarah Mahoney - Tuesday, January 21, 2014
A 10-minute documentary directed by Academy Award-winner Cynthia Wade dives right into ...
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