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2017 Events Calendar
Agency of the Year
January 25, 2017, NYC
Creative Media Awards
January 26, 2017, New York City
February 22, 2017, ATL
Brand Marketers Summit - Cross-Channel
March 7 - 10, 2017, Austin
OMMA at SXSW
March 11, 2017, TX
March 15, 2017, NY
TV Insider Summit
March 19 - 22, 2017, AZ
April 12, 2017, NYC
Marketing Automotive Awards
April 12, 2017, NYC
Data & Programmatic Insider Summit
April 23 - 26, 2017, FL
Search Insider Summit
April 26 - 29, 2017, FL
May 3, 2017, NYC
IoT Marketing Awards
May 17, 2017, NYC
Email Insider Summit
May 31 - June 3, 2017, FL
Publishing Insider Summit
June 4 - 7, 2017, FL
Email Insider Summit Europe
June 25 - 28, 2017, TBD
Search Insider Summit Europe
June 28 - July 1, 2017, EU
Digital Out of Home Awards
September 19, 2017, NYC
Online All Stars
January 19, 2017, NY
Masters of Media Selling
January 18 - 19, 2017, NYC
January 17, 2017, DC
Search Insider Summit
December 7 - 10, 2016, UT
Email Insider Summit
December 4 - 7, 2016, UT
November 17, 2016, CO
Content Marketing Insider Summit
Cross-Channel Marketing Insider Summit
Future of Media
IoT Marketing Forum
Marketing Sports: Soccer in America
Mobile Insider Summit
OMMA at Advertising Week
OMMA at Internet Week
OMMA Audience Buying
OMMA Bots & Chat
OMMA Marketing Tech
OMMA Programmatic in New York
OMMA Programmatic TV
OMMA San Francisco
Social Media Insider Summit
Video Insider Summit
Agency of the Year (January 25, 2017, NYC)
Creative Media Awards (January 26, 2017, New York City)
Appy Awards (March 15, 2017, NY)
Marketing Automotive Awards (April 12, 2017, NYC)
Digital Out of Home Awards (September 19, 2017, NYC)
Online All Stars (January 19, 2017, NY)
OMMA Awards (September 26, 2016, NYC)
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Results for gen y
A New Generation's Behaviors Will Change Affluent Marketing
Engage:Millennials, Lena Bourgeois - Friday, November 11, 2016
Industries like insurance are struggling to capture the attention of younger generations ...
Mike's Harder Taps Tattoo Artist For 'Barrel' Launch
Marketing Daily, Karlene Lukovitz - Monday, October 17, 2016
The brand that encourages Millennial guys to "go harder" is having Yunda ...
3 Stats That Show How Millennials And Teens Are Disrupting Entertainment
Engage:Millennials, MaryLeigh Bliss - Friday, September 9, 2016
In our recent monthly survey on entertainment, we looked into young consumers' ...
Using Augmented Reality To Drive Social Success
Social Media Insider, Thom Forbes - Friday, July 15, 2016
We asked a few sources to comment on whether Pokemon Go is ...
Kellogg Opening Millennial-Friendly Cereal Cafe
Marketing Daily, Karlene Lukovitz - Thursday, June 30, 2016
The Times Square restaurant will offer dishes made of Kellogg's cereals and ...
General Mills Woos Gen Y With First New Cereal Brand In 15 Years
Marketing Daily, Karlene Lukovitz - Tuesday, June 7, 2016
According to General Mills, it's one of only a few cereals in ...
Stores Should Shake Their Millennial Myopia
Marketing Daily, Sarah Mahoney - Tuesday, June 7, 2016
Says Hana Ben-Shabat, a partner at A.T. Kearney and co-author of "Age ...
College Kids Turn Thumbs Down on Michael Kors, Ugg, Timberland
Marketing Daily, Sarah Mahoney - Monday, June 1, 2015
"I never try to understand the why of this. I'm a 50-year-old ...
Walmart Waltzes Toward Whole Foods, Embraces New Animal Welfare Policies
Marketing Daily, Sarah Mahoney - Tuesday, May 26, 2015
Observers say it's an acknowledgement that opinions about humane farming practices -- ...
Startups: Made For And By Millennials
Engage:Millennials, Alejandro Quilici - Tuesday, May 26, 2015
It's expected that 2015 will be the year Millennials outgrow Baby Boomers ...
Millennials Don't Care About Grandpa's TV
Engage:Millennials, Kipp Jarecke-Cheng - Friday, May 22, 2015
For many Boomers and, I suppose, some Gen Xers, it was a ...
H&M Takes Millennial Brand Battle To Hiring Level
Marketing Daily, Sarah Mahoney - Friday, May 15, 2015
Called "Place of Possible," the campaign is using outdoor ads as well ...
Connecting With Emoji On Instagram
Engage:Millennials, Kevin Tyler - Friday, May 15, 2015
If characters are currency and pictures are worth a thousand words, what's ...
Millennials Aren't The Only Ones Who Want Good Customer Service
Marketing Daily, Aaron Baar - Wednesday, May 13, 2015
While Millennials have long been regarded as having a higher expectations for ...
Five Things You Don't Know About Millennials And Teens
Engage:Millennials, MaryLeigh Bliss - Friday, May 8, 2015
Every month, we survey 1,000 13 - 32 year olds to learn ...
From Greeting Cards To Gadgets: The Evolution Of Mother's Day Gifts
Engage:Moms, Julie Michaelson - Friday, May 8, 2015
For as long as I can remember, Mother's Day has been synonymous ...
Whole Foods Hatching New Brand For Millennials; Expands Advertising
Marketing Daily, Sarah Mahoney - Thursday, May 7, 2015
While it hasn't revealed a name for the new brand yet, analyst ...
Fisher-Price Salutes Moms' Everyday Accomplishments
Marketing Daily, Aaron Baar - Thursday, May 7, 2015
"Social [interaction] among moms in our online community is all about support," ...
How Hispanic Millennials Use Food And Beverages To Connect With Their Culture
Engage:Hispanics, Jose Villa - Thursday, May 7, 2015
For the last year and half, I've been involved in a nationwide ...
Boomers Vs. Millennials: Getting Everyone On The Same Page
Engage:Boomers, Des Cahill - Wednesday, May 6, 2015
We Boomers, the population cohort born between 1946 and 1964, are in ...
Millennial Optimism Reaches Four-Year High
Marketing Daily, Sarah Mahoney - Tuesday, May 5, 2015
Gen Y is finally ready to spend, with consumer confidence at an ...
Attention, Millennial Marketers: Be Interesting.
Engage:Millennials, Zack Katterman - Tuesday, May 5, 2015
In experiential marketing there is one buzzword dominating creative briefs and client ...
Wave Goodbye To Traditional Radio Spots And Say Hello To Custom Content
Engage:Millennials, Brittany Barnic - Friday, May 1, 2015
We've all been there. You're riding along in the car jamming to ...
The Emergence Of The Affluent Millennial
Engage:Affluent, Alexis DeVilling - Wednesday, April 29, 2015
In a nutshell: Affluent Millennials are going to be spending a lot ...
Four Key Countertrends: Court Millennials By Going Against The Herd
Engage:Millennials, Robin Hafitz, Allison O'Keefe - Friday, April 24, 2015
In marketing to Millennials, many brands focus on some obvious megatrends. These ...
New Millennial Moms Craving Healthier Options At The Supermarket
Engage:Moms, Lisa Mabe-Konstantopoulos - Friday, April 24, 2015
Nearly everyone associates cravings with pregnant women. And you'd be right, but ...
To Reach Gen Y, Big-Name Brands Tap Sharing Economy
Marketing Daily, Sarah Mahoney - Monday, April 20, 2015
PwC says that the five key sharing sectors, which include travel, car ...
Jeep Taps X Ambassadors For New Chapter Of The Campaign For 2015 Renegade
Marketing Daily, Karl Greenberg - Monday, April 20, 2015
Jeep -- which has been pitching 20-somethings since earlier this year when ...
Cotton Inc. Shuns Celebs To Win Gen Y Hearts
Marketing Daily, Sarah Mahoney - Saturday, April 18, 2015
The campaign, this year's version of the 26-year-old "Fabric Of Our Lives" ...
Plum Organics' First National Campaign Seeks To Catalyze 'Unfiltered' Sharing Among Parents
Marketing Daily, Karlene Lukovitz - Monday, April 20, 2015
The "Parenting Unfiltered" campaign is designed to acknowledge and celebrate the reality ...
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