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November 17, 2016, CO
Email Insider Summit
December 4 - 7, 2016, UT
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December 7 - 10, 2016, UT
Creative Media Awards
January 25, 2017, New York City
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January 30 - February 2, 2017, The Alps
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August 3, 2016, NYC
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August 2 - 4, 2016, NYC
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Results for gen y
Mike's Harder Taps Tattoo Artist For 'Barrel' Launch
Marketing Daily, Karlene Lukovitz - Monday, October 17, 2016
The brand that encourages Millennial guys to "go harder" is having Yunda ...
3 Stats That Show How Millennials And Teens Are Disrupting Entertainment
Engage:Millennials, MaryLeigh Bliss - Friday, September 9, 2016
In our recent monthly survey on entertainment, we looked into young consumers' ...
Using Augmented Reality To Drive Social Success
Social Media Insider, Thom Forbes - Friday, July 15, 2016
We asked a few sources to comment on whether Pokemon Go is ...
Kellogg Opening Millennial-Friendly Cereal Cafe
Marketing Daily, Karlene Lukovitz - Thursday, June 30, 2016
The Times Square restaurant will offer dishes made of Kellogg's cereals and ...
General Mills Woos Gen Y With First New Cereal Brand In 15 Years
Marketing Daily, Karlene Lukovitz - Tuesday, June 7, 2016
According to General Mills, it's one of only a few cereals in ...
Stores Should Shake Their Millennial Myopia
Marketing Daily, Sarah Mahoney - Tuesday, June 7, 2016
Says Hana Ben-Shabat, a partner at A.T. Kearney and co-author of "Age ...
College Kids Turn Thumbs Down on Michael Kors, Ugg, Timberland
Marketing Daily, Sarah Mahoney - Monday, June 1, 2015
"I never try to understand the why of this. I'm a 50-year-old ...
Walmart Waltzes Toward Whole Foods, Embraces New Animal Welfare Policies
Marketing Daily, Sarah Mahoney - Tuesday, May 26, 2015
Observers say it's an acknowledgement that opinions about humane farming practices -- ...
Startups: Made For And By Millennials
Engage:Millennials, Alejandro Quilici - Tuesday, May 26, 2015
It's expected that 2015 will be the year Millennials outgrow Baby Boomers ...
Millennials Don't Care About Grandpa's TV
Engage:Millennials, Kipp Jarecke-Cheng - Friday, May 22, 2015
For many Boomers and, I suppose, some Gen Xers, it was a ...
H&M Takes Millennial Brand Battle To Hiring Level
Marketing Daily, Sarah Mahoney - Friday, May 15, 2015
Called "Place of Possible," the campaign is using outdoor ads as well ...
Connecting With Emoji On Instagram
Engage:Millennials, Kevin Tyler - Friday, May 15, 2015
If characters are currency and pictures are worth a thousand words, what's ...
Millennials Aren't The Only Ones Who Want Good Customer Service
Marketing Daily, Aaron Baar - Wednesday, May 13, 2015
While Millennials have long been regarded as having a higher expectations for ...
Five Things You Don't Know About Millennials And Teens
Engage:Millennials, MaryLeigh Bliss - Friday, May 8, 2015
Every month, we survey 1,000 13 - 32 year olds to learn ...
From Greeting Cards To Gadgets: The Evolution Of Mother's Day Gifts
Engage:Moms, Julie Michaelson - Friday, May 8, 2015
For as long as I can remember, Mother's Day has been synonymous ...
Whole Foods Hatching New Brand For Millennials; Expands Advertising
Marketing Daily, Sarah Mahoney - Thursday, May 7, 2015
While it hasn't revealed a name for the new brand yet, analyst ...
Fisher-Price Salutes Moms' Everyday Accomplishments
Marketing Daily, Aaron Baar - Thursday, May 7, 2015
"Social [interaction] among moms in our online community is all about support," ...
How Hispanic Millennials Use Food And Beverages To Connect With Their Culture
Engage:Hispanics, Jose Villa - Thursday, May 7, 2015
For the last year and half, I've been involved in a nationwide ...
Boomers Vs. Millennials: Getting Everyone On The Same Page
Engage:Boomers, Des Cahill - Wednesday, May 6, 2015
We Boomers, the population cohort born between 1946 and 1964, are in ...
Millennial Optimism Reaches Four-Year High
Marketing Daily, Sarah Mahoney - Tuesday, May 5, 2015
Gen Y is finally ready to spend, with consumer confidence at an ...
Attention, Millennial Marketers: Be Interesting.
Engage:Millennials, Zack Katterman - Tuesday, May 5, 2015
In experiential marketing there is one buzzword dominating creative briefs and client ...
Wave Goodbye To Traditional Radio Spots And Say Hello To Custom Content
Engage:Millennials, Brittany Barnic - Friday, May 1, 2015
We've all been there. You're riding along in the car jamming to ...
The Emergence Of The Affluent Millennial
Engage:Affluent, Alexis DeVilling - Wednesday, April 29, 2015
In a nutshell: Affluent Millennials are going to be spending a lot ...
Four Key Countertrends: Court Millennials By Going Against The Herd
Engage:Millennials, Robin Hafitz, Allison O'Keefe - Friday, April 24, 2015
In marketing to Millennials, many brands focus on some obvious megatrends. These ...
New Millennial Moms Craving Healthier Options At The Supermarket
Engage:Moms, Lisa Mabe-Konstantopoulos - Friday, April 24, 2015
Nearly everyone associates cravings with pregnant women. And you'd be right, but ...
To Reach Gen Y, Big-Name Brands Tap Sharing Economy
Marketing Daily, Sarah Mahoney - Monday, April 20, 2015
PwC says that the five key sharing sectors, which include travel, car ...
Jeep Taps X Ambassadors For New Chapter Of The Campaign For 2015 Renegade
Marketing Daily, Karl Greenberg - Monday, April 20, 2015
Jeep -- which has been pitching 20-somethings since earlier this year when ...
Cotton Inc. Shuns Celebs To Win Gen Y Hearts
Marketing Daily, Sarah Mahoney - Saturday, April 18, 2015
The campaign, this year's version of the 26-year-old "Fabric Of Our Lives" ...
Plum Organics' First National Campaign Seeks To Catalyze 'Unfiltered' Sharing Among Parents
Marketing Daily, Karlene Lukovitz - Monday, April 20, 2015
The "Parenting Unfiltered" campaign is designed to acknowledge and celebrate the reality ...
Influencer Marketing Trends
Engage:Millennials, Julia Cantor - Friday, April 17, 2015
In today's hyper-connected world, social circles have expanded into networks whose communities ...
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