- State Farm Targets 18-25 With 'Magic Jingle'
Marketing Daily, Tanya Gazdik - Monday, June 28, 2010
State Farm Director of Marketing Tim Van Hoof tells Marketing Daily, "Onli ...
- Young Women Most Optimistic About Recovery
Marketing Daily, Sarah Mahoney - Tuesday, June 29, 2010
While Gen Y (especially women), dual-income couples with no kids, and financial ...
- Can You Reach This Target With Only Earned Media?
Engage:Millennials, Kristine Shine - Friday, June 25, 2010
The first step is to define the desired objectives for each progr ...
- The Implications Of 'Digital Courage' For Marketing
Engage:Millennials, Morgan Stewart - Friday, June 18, 2010
Customer service issues that crop up in social media point to earli ...
- The Story Of Self-Identity
Marketing Daily, Bob Deutsch - Friday, June 18, 2010
Every product aimed at the Post-1988 female will have to demonstrate ...
- Microsoft Acknowledges New Rulers Of Tech Market: Millennials
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 15, 2010
The power in the tech market has moved from straight-laced business peop ...
- @Work
Engage:Millennials, Dan Coates - Friday, June 11, 2010
While marketing to Gen Y requires a keen understanding of intergenerational difference ...
- Pepsi Seeks Young Entrepreneurs For Pilot Program
Marketing Daily, Aaron Baar - Monday, June 7, 2010
"As it becomes more challenging to engage consumers, and as new [medi ...
- Fickle Gen Y Trusts Channels, Not Brands
Marketing Daily, Sarah Mahoney - Monday, June 7, 2010
Between the BP oil spill and privacy issues at Facebook and Googl ...
- Power's Web Intel Unit Looks At Green Lives
Marketing Daily, Karl Greenberg - Friday, June 4, 2010
Teens, early careerists and boomers are advocates of green lifestyles through se ...
- Boomer Brands Take Notice
Engage:Millennials, Mike Doherty - Friday, June 4, 2010
No brand can ever rest easy with one target audience, but bran ...
- Ford Making Graphics Available For All Of Its Cars And Trucks
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 2, 2010
Ford is extending a custom graphics offering it developed for the n ...