- Gamification: A Fad Or The Future
Engage:Millennials, Mike Doherty - Friday, December 30, 2011
There is lots of evidence that brands see loyalty increases when th ...
- Hyundai Makes Music, Art For Veloster
Marketing Daily, Karl Greenberg - Friday, December 23, 2011
The project epitomizes Hyundai's approach for the car, involving as it do ...
- Gen Y, Boomers On Same Smartphone Page
Marketing Daily, Aaron Baar - Friday, December 23, 2011
According to research commissioned by Consumer Cellular (which is the official ce ...
- Offer Utility Not Just Novelty
Engage:Millennials, Sharalyn Hartwell - Friday, December 23, 2011
This time of year, the height of all things consumer-related, quickly follow ...
- McDonald's Digital Promos Geotarget College Kids
Marketing Daily, Karlene Lukovitz - Thursday, December 15, 2011
Recently, McDonald's has been employing CampusLIVE's Surge Marketing, a college-audience-specific platform th ...
- AR Apps Are The New QR Codes
Engage:Millennials, Melanie Shreffler - Friday, December 9, 2011
Last holiday season, QR codes, those pixilated packets of information, were everywher ...
- 5 Tips To Reach The College Student
Marketing Daily, Ryan Durkin - Thursday, December 8, 2011
Today there are solutions that do not involve investing in massive amoun ...
- A Note To Brands: Thanks For The Givings, Everyday
Engage:Millennials, Cori Ferman - Friday, December 2, 2011
Millennials are hard to please, with consumption patterns as predictable as t ...