- Is Your Brand A Hyper-Connector Or Truly Sociable?
Engage:Millennials, Mike Doherty - Friday, March 30, 2012
As consumers have embraced social media, brands have tried to get ...
- ASICS Sets Sights On Gen Y
Marketing Daily, Sarah Mahoney - Wednesday, March 28, 2012
ASICS, which launched its "Stop At Never" campaign during last fall's I ...
- GM Goes MTV For Younger Buyers
Around the Net In Brand Marketing, Karl Greenberg - Friday, March 23, 2012
Ross Martin of Viacom's creative strategy unit is working with General Moto ...
- 21 Fast Facts About Millennial Tablet Owners
Engage:Millennials, Sharalyn Hartwell - Friday, March 23, 2012
Once again, Apple had everyone all a-flutter last week with the announceme ...
- Macy's Revamping Its Bid For Gen Y
Marketing Daily, Sarah Mahoney - Thursday, March 22, 2012
Macy's says it is rethinking the way it approaches Gen Y, a ...
- Q&A: Gen Y's Youngest Demand Authenticity, Via Text
Marketing Daily, Sarah Mahoney - Friday, March 16, 2012
New data from DoSomething.org, a Web site that connects teens, brands, a ...
- Toyota Plays 'Game Of Life' For Prius C
Marketing Daily, Karl Greenberg - Tuesday, March 13, 2012
Toyota is doing something that few, if any, automakers have tried: t ...
- Gen Y Shoppers Want To Share, Boomers To Save
Marketing Daily, Sarah Mahoney - Tuesday, March 13, 2012
No matter how old a person is, getting a great deal ...
- The New Millennial Mindset: Positive Is As Positive Does
Engage:Millennials, Melanie Shreffler - Friday, March 9, 2012
The Internet is a dangerous place. When Millennials go online, they ri ...
- Struggling, Gen Y Redefines Wants, Needs
Marketing Daily, Sarah Mahoney - Monday, March 5, 2012
There's a growing reluctance among Millennials to ask for financial help fr ...
- Getting Out Of Line To Draw The Right Conclusions
Engage:Millennials, Cori Ferman - Friday, March 2, 2012
Historical plans used to include messaging for above-the-line (mass) and below-the-line (n ...