- It Takes A Village
Marketing: Green, Jane Tabachnick - Wednesday, November 25, 2009
Green marketing is no longer solely the responsibility of the marketing departmen ...
- Mickey D's Registers 'Maccy D's' In U.K., Goes Green In Germany
Around the Net In Brand Marketing, Thom Forbes - Tuesday, November 24, 2009
It's known as "Mickey D's" in some circles here; across the po ...
- The New Pragmatic Consumer: Green = Practical
Marketing Daily, Sarah Mahoney - Monday, November 23, 2009
"Consumer commitment to green living is very stable," Tim Kenyon, senior analy ...
- Electric Cars Set To Tiptoe Into Showrooms
Marketing Daily, Karl Greenberg - Wednesday, November 18, 2009
If rumors of the demise of the electric car are exaggerated, s ...
- Dell To Pack Netbooks In Bamboo Packaging
Marketing Daily, - Tuesday, November 17, 2009
Dell is the latest consumer electronics company to go green, announcing th ...
- The Awareness Customer Is A Revolution
Marketing: Green, Bill Roth - Wednesday, November 18, 2009
Among Awareness Customers, the Concerned Caregivers and the Millennial Generation are movi ...
- Coca-Cola Begins Global Launch Of 'PlantBottle'
Marketing Daily, - Monday, November 16, 2009
The PET plastic bottles, made partially from plants, is 100% recyclable a ...
- Who's Buying Organic Food?
Marketing Daily, - Monday, November 16, 2009
Top 10 DMAs in which reside adults who used organic food ...
- Hyundai To Air Five Spots On Super Bowl
Marketing Daily, Karl Greenberg - Friday, November 13, 2009
The Fountain Valley, Calif. marketing arm of the Korean automaker is prepari ...
- Younger Moms Blog About Jeep, Green Things
Marketing Daily, Karl Greenberg - Thursday, November 12, 2009
"What we found was there's a large segment of moms talking abo ...
- Nike Rolls Out New N7 Line
Marketing Daily, - Tuesday, November 10, 2009
Nike says it is introducing a new line of athletic shoes call ...
- Water Weight
Marketing: Green, Megan Esteves - Wednesday, November 11, 2009
Ignoring the blue movement could cost your green campaign. ...
- Global Consumers Support "Good Cause" Companies
Research Brief, Jack Loechner - Wednesday, November 11, 2009
According to new findings from the 3rd annual Edelman Consumer Study, 5 ...
- Sprint Intros Eco-Friendly Packaging
Marketing Daily, - Wednesday, November 4, 2009
Starting later this month, Sprint will offer more environmentally friendly packaging ...
- Kraft Net Revenues Decline, But '09 Guidance Raised
Marketing Daily, Karlene Lukovitz - Wednesday, November 4, 2009
Kraft Foods Inc.'s Q3 '09 net revenues declined 5.7% to $9.8 billio ...
- Consumers Need More Green Awareness
Research Brief, Jack Loechner - Tuesday, November 3, 2009
According to the annual Ipsos Green Technology report, few technology purchasing consume ...