- Wellness Market Reaches Record $5.6 Trillion
Marketing Daily, Les Luchter - Wednesday, November 15, 2023
Global Wellness Institute says the global market had dropped 11% in 202 ...
- Still Losing Steam, Peloton Launches New Holiday Blitz
Marketing Daily, Sarah Mahoney - Tuesday, November 7, 2023
With revenues and subscribers declining, the connected fitness company is introducing "Wo ...
- Allbirds Trots Back To Marketing Roots
D2C Insider, Sarah Mahoney - Monday, November 6, 2023
Co-founder Tim Brown explains the Wool Runner 2 innovations and why t ...
- AT&T, Gallaudent Create 5G Helmets To Make Football More Inclusive
MAD, Fern Siegel - Wednesday, October 25, 2023
The "Sounds of Silence" ad explains how the helmet's technology is changi ...
- Tracking the Athletic Hunter: MTN OPS' Unique DTC Target
Brand Insider, Steve Smith - Saturday, October 21, 2023
MTN OPS produces a wide range of energy, workout and nutrition drink ...
- NAI Opposes Extending Health Privacy Law To Apps And Wearables
MediaDailyNews, Wendy Davis - Tuesday, October 3, 2023
Congress shouldn't extend HIPAA, which restricts doctors and hospitals, to health ap ...
- Lululemon, Peloton In Major Content And Apparel Deal
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, September 27, 2023
The five-year partnership brings a wealth of Peloton content to Lululemon's still-sl ...
- Meal Delivery, Fitness Brands Team Up For 'Power Your Potential'
Marketing Daily, Erik Oster - Wednesday, September 27, 2023
Meal delivery brand Factor, fitness brand Barry's offer co-branded Fit Fuel meal ...
- Can NYSC Make A Comeback?
Marketing Daily, Sarah Mahoney - Friday, September 22, 2023
With a merger, new leadership and post-pandemic pep, the chain has b ...
- Former Peloton CEO Lands At Startup Rug Company
Around the Net In Brand Marketing, Tanya Gazdik - Monday, September 18, 2023
Former Peloton CEO John Foley has landed at a new startup, t ...
- Champion Aims To Turn A Brand Into A Verb
Retail Insider, Sarah Mahoney - Wednesday, September 13, 2023
With a new approach to marketing and a fresh take on i ...
- Khloe Kardashian Teams Up With Fabletics
Marketing Daily, Sarah Mahoney - Wednesday, September 6, 2023
The fitness enthusiast stars in desert-themed ads for the new collection. ...
- What Slowdown? Lululemon's Sales Soar
Marketing Daily, Sarah Mahoney - Friday, September 1, 2023
The athleisure powerhouse proves that for the right demographic, tighter discretionary budge ...
- For Back-To-School, Nike Misses A Step, While On, Hoka Gain
Marketing Daily, Sarah Mahoney - Tuesday, August 29, 2023
While Nike remains the favorite brand, kids are craving new lifestyle brand ...
- Yep, That's Jennifer Aniston, Exercising Up A Storm
Marketing Daily, Les Luchter - Monday, August 28, 2023
Iconic star, now Pvolve partner, shows off her perfect form in sp ...
- Future, A Fitness App, Launches 'Here We Go' Ads
D2C Insider, Sarah Mahoney - Monday, August 28, 2023
The new marketing campaign aims to showcase the brand's coaches and t ...
- Mother Selected As Lead Creative Agency For Orangetheory Fitness
Accounts on the Move, Fern Siegel - Thursday, August 24, 2023
The remit is to increase Orangetheory's visibility and positioning in the categ ...
- Despite New Ads, Offers, Peloton Still Struggling
Marketing Daily, Sarah Mahoney - Thursday, August 24, 2023
While the brand's relaunch is connecting with younger users, the fitness compa ...
- Call Of The Wild: The North Face, Columbia Sportswear Sales Shine
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, August 2, 2023
Other apparel sectors are shrinking. But strong results at Columbia Sportswear a ...
- REI Co-op Expands Tour Offers, Commits To Expanding Outdoor Access
Marketing Daily, Sarah Mahoney - Tuesday, July 25, 2023
The get-back-outside retailer beefs up adventure travel offers, launches campaign to g ...
- Exercise For Community: Propel, Michael B. Jordan Support Access To Fitness
Marketing Daily, Erik Oster - Monday, July 17, 2023
"Propel Your City" kicks off this summer with the PepsiCo hydration bra ...
- CMO Of The Future? Therabody's Solomon Shares Today's Marketing Wisdom
Pharma & Health Insider, Les Luchter - Thursday, July 6, 2023
As part of "being close to the business," Solomon saw how COV ...
- Les Mills Trades Rage Workouts For 'Choose Happy' -- With Chance To Move To New Zealand
Marketing Daily, Sarah Mahoney - Tuesday, June 27, 2023
The fitness chain's new campaign helps "Ted Lasso"'s angriest athlete find t ...
- Weight Loss Pills Will Replace Injectables
Around the Net In Brand Marketing, Tanya Gazdik - Monday, June 26, 2023
Move over, Ozempic and Wegovy injections, there's a replacement pill on t ...
- Fabletics CMO: How We Fuel Our Cultural Relevance Machine
D2C Insider, Sarah Mahoney - Monday, June 26, 2023
With sales topping $700 million, the fast-growing Los Angeles activewear company fee ...
- Wearables Track Growth, Brand Targets Self-Improvement 'Obsessives'
Marketing Daily - Top of the News, Les Luchter - Tuesday, June 20, 2023
Whoop is part of a $90.73 billion global business in wearable spor ...
- Lululemon Expands Digital Workouts
Marketing Daily, Sarah Mahoney - Thursday, June 8, 2023
The retailer is rolling out an app, intensifying its on-demand and live-stre ...
- AdRoll Finds CPMs Fell On Average 33% In Q1 2023
Search & Performance Insider, Laurie Sullivan - Thursday, June 1, 2023
AdRoll released its Q2 State of Digital Marketing Report, analyzing overall marketi ...
- North Face CMO: 'We Need To Be More Emotional'
Marketing Daily, Sarah Mahoney - Friday, May 19, 2023
Sophie Bambuck says building relevance with younger consumers means being more hu ...
- Peloton Recalls 2.2 Million Bikes
Around the Net In Brand Marketing, Tanya Gazdik - Monday, May 15, 2023
Peloton is recalling 2.2 million bikes due to the seat post breaking duri ...