- 'Advil Exchange' Hopes To Convert Tylenol Users
Marketing Daily, Les Luchter - Monday, April 13, 2026
With the exchange, users scan an expired over-the-counter pain product and unlo ...
- The $165B 'Annoyance Economy' -- Friction Is The Business Model
Research Intelligencer, Rob Williams - Monday, April 13, 2026
American consumers are losing billions to what can only be described ...
- Campaign Fights Rising Gen Z Nicotine Use
Marketing Daily, Les Luchter - Friday, April 10, 2026
Spots showcase "cycle of addiction tied to everyday stressors like school, wor ...
- 'Holding Out For A Hero': A Plea For Organ Donors
Marketing Daily, Les Luchter - Tuesday, April 7, 2026
The spot features patients in hospital beds singing Bonnie Tyler's 1984 "Footloos ...
- Got Any Questions About 'The Journey To End Cancer'?
Pharma & Health Insider, Les Luchter - Wednesday, April 8, 2026
A Houston Hospital aims to answer them with a traveling interactive exhib ...
- Campaign Suggests Surprising Way To Reduce Prostate Cancer Risk
Marketing Daily, Les Luchter - Monday, April 6, 2026
"Beat Cancer Off" says a study shows frequent masturbation can reduce ri ...
- How Do You Want Your Perimenopausal Celebs: Graceful Or Funny?
Marketing Daily, Les Luchter - Monday, April 6, 2026
Ballet icon Misty Copeland, comedian Amy Schumer star in two separate campai ...
- 'Phenylicanactabide'? Translating Medical Gobbledygook
Marketing Daily, Les Luchter - Thursday, April 2, 2026
In one spot, telehealth platform Verily Me shows how it "turns confusi ...
- Retailers Learn To Make Perimenopause A Marketing Cause
Marketing Daily, Les Luchter - Tuesday, March 31, 2026
Lead with solutions, not diagnoses, when targeting women on this health issu ...
- What Michael Caine And John Wayne Have In Common
Pharma & Health Insider, Les Luchter - Wednesday, April 1, 2026
Both are part of a voice licensing marketplace begun by AI voi ...
- Health Doesn't Need To Be 'Ludacris,' Says One A Day Campaign
Marketing Daily, Les Luchter - Monday, March 30, 2026
"There's only room for one Ludacris in this world," intones a voiceove ...
- Reminder: Football Players DO Get Concussions
Marketing Daily, Les Luchter - Friday, March 27, 2026
"Madden NFL 2026," a football simulation game, is modified to reflect th ...
- Play Ball! And Strike Them Out For AbbVie's Good Cause
Marketing Daily, Les Luchter - Wednesday, March 25, 2026
With "Striking Out Cancer," AbbVie will donate $20 to Stand Up ...
- A 'Full House': Cologuard, Now Owned By Abbott, Launches Stamos/Sweetin Campaign
Marketing Daily, Les Luchter - Tuesday, March 24, 2026
The premise is that Jodie Sweetin has just turned 45 but ...
- Online Therapy Service Rula Sets First National Campaign
Marketing Daily, Les Luchter - Monday, March 23, 2026
One activation,"3am Therapy," offers "free therapy for everyone who's awake wondering ...
- Thinx Supplies Undies And Witch Enchantments, Users 'Just Add Blood'
Marketing Daily, Les Luchter - Wednesday, March 18, 2026
An "actual Internet witch" is casting spells for "Confidence" and "Love" whi ...
- Behind Blueair's Transition To Sports For Marketing Healthy Air
Pharma & Health Insider, Les Luchter - Thursday, March 19, 2026
The 30-year-old air purifier brand taps tennis pro Jessica Pegula and t ...
- Move Over, Jenny! Cancer Hotline's Got Your Number
Marketing Daily, Les Luchter - Tuesday, March 17, 2026
The iconic phone number immortalized in Tommy Tutone's 1981 hit "867-5309/Jenny" h ...
- Greenies Teams Up With UConn Huskies
Marketing Daily, Tanya Gazdik - Tuesday, March 17, 2026
Even Jonathan, the UConn Huskies mascot, will be sporting a custom Greeni ...
- Katie Couric Teams With PatientPoint For Colorectal Cancer Screenings
Marketing Daily, Les Luchter - Monday, March 16, 2026
In a spot running on PatientPoint screens in healthcare locations nationwide, Cour ...
- Deion Sanders As 'Coach Prime' Depends On Depend For Bladder Leaks
Marketing Daily, Les Luchter - Wednesday, March 11, 2026
The pro football Hall of Famer teamed up with the brand "bas ...
- Canadian Eye Surgery Provider: 'Time To Break Up' With Eyeglasses
Marketing Daily, Les Luchter - Wednesday, March 11, 2026
The spot taps into what Lasik MD calls Gen Z's "focus ...
- Rest App Hijacks TikTop Shop To Reach Late-Night Insomniacs
Marketing Daily, Les Luchter - Wednesday, March 11, 2026
When users click on the TikTok links, they'll get insomnia hacks fr ...
- Want To Tap Into The Longevity Boom? Start By Prioritizing Women's Health
Marketing Insider, Katie Chlada - Wednesday, March 11, 2026
For women, the gap between a long life and a healthy o ...
- How Pharma Firms Balance Marketing, Medical Pitches To Healthcare Providers
Marketing Daily, Les Luchter - Monday, March 9, 2026
Sanofi's global marketing director Ridhima Sharma called the new approach a "unifi ...
- Yeztugo Targets HIV Prevention To Broad Audience
Marketing Daily, Les Luchter - Sunday, March 8, 2026
"Women, Latino and Black communities historically have some of the highest inciden ...
- Telehealth Musely Targets Women On Super Sunday, Sets Record Revenue
Marketing Daily, Les Luchter - Wednesday, March 4, 2026
Skincare company CEO touts Super Bowl as "high-volume social moment" for wome ...
- Agentic Flocks To Healthcare Industry
MediaDailyNews, Laurie Sullivan - Tuesday, March 3, 2026
LiveRamp and Doceree are supporting healthcare professionals and publishers with AI agent ...
- Teens 'Zill' In New Ad Council Mental Health Campaign
Marketing Daily, Les Luchter - Monday, March 2, 2026
Campaign strategists hope they've created a new buzzword for teens: "zill," "a ...
- Bayer Sues J&J Over Claims For Prostate Cancer Drug
Marketing Daily, Les Luchter - Wednesday, February 25, 2026
Suit alleges that J&J made "false claims regarding the efficacy of Nubeqa ...