- Lack Of Social Media Guidance From The FDA: Push Forward Or Put Programs On Pause?
Marketing: Health, Chris Iafolla - Friday, December 31, 2010
Here I was thinking that this article would be a piece ...
- A Product With Egg On Its Face
Marketing Daily - Top of the News, Thom Forbes - Thursday, December 30, 2010
It's amazing how a food as simple as an egg can ...
- Nutrisystem Opts For Testimonials Over Celebs
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, December 29, 2010
Nutrisystem is opting for actual customers instead of endorsers with celebrity credential ...
- Special K Inspires With 'Gain By Losing' Theme
Marketing Daily, Karlene Lukovitz - Tuesday, December 28, 2010
The Special K Challenge's fundamentals are the same, but the campaign encourag ...
- Here Are Two Words You Don't Often See Together: Frito-Lay, Natural Ingredients
Around the Net In Brand Marketing, Nina Lentini - Tuesday, December 28, 2010
The world's largest snack maker is jumping into the health craze ...
- Jenny Craig Revs Up New Program
Marketing Daily, Sarah Mahoney - Monday, December 27, 2010
The launch comes just weeks after Weight Watchers, the industry leader, kick ...
- Post Lowers Sugar In Two Pebbles Varieties
Marketing Daily, Karlene Lukovitz - Monday, December 27, 2010
Post, which reports that all Pebbles varieties are cholesterol-free, low in f ...
- The Relevance Question: Balancing Brand Benefit With Patient Centricity
Marketing: Health, Sarah Larcker - Friday, December 24, 2010
At the 2010
ePatient conference in October, the Lance Armstrong Foundati ...
- Food Safety Bill Puts Onus On Prevention Rather Than Cure
Around the Net In Brand Marketing, Nina Lentini - Wednesday, December 22, 2010
President Obama could sign the bill into law as early as toda ...
- Do We Need A New Spin On Getting Old?
Marketing Daily - Top of the News, Thom Forbes - Wednesday, December 22, 2010
The International Council on Active Aging issued a press release this we ...
- In A Huff About GEICO's Helium Spot
Marketing Daily - Top of the News, Thom Forbes - Tuesday, December 21, 2010
I found myself chuckling absent-mindedly at a GEICO radio spot for abo ...
- 'Collaborative Care' Platforms Are The Future
Marketing: Health, Joe Abruzzo, Mahesh Krishna - Friday, December 17, 2010
By bringing the doctor and patient into the mix and providing ...
- Happy Meal Toy Suit: Kids' Food Fight Escalates
Marketing Daily, Karlene Lukovitz - Wednesday, December 15, 2010
The suit, which asks for class-action status, was filed Dec. 15 ...
- Dannon Agrees To Drop Health Claims, Pay $21 Million
Marketing Daily, Karlene Lukovitz - Wednesday, December 15, 2010
Among the ads cited as deceptive by the FTC were Activia's ...
- Safety Bill Stalls As CDC Reports On Food-Borne Illnesses
Marketing Daily - Top of the News, Thom Forbes - Thursday, December 16, 2010
What's your reaction when you see this headline: "New Estimates of Fo ...
- McDonald's Firing Back At Those Who Would Blame It For Obesity
Around the Net In Brand Marketing, Nina Lentini - Wednesday, December 15, 2010
The company's execs are calling cities like San Francisco and critics li ...
- Portion Control In Kellogg's Social Media Diet
Marketing Daily - Top of the News, Thom Forbes - Wednesday, December 15, 2010
The tipping point came last night when I saw an ad f ...
- Q&A: Drug-free Partnership Ditches 'America'
Marketing Daily, Sarah Mahoney - Thursday, December 9, 2010
The organization has changed its name to The Partnership at Drugfree.org a ...
- Healthy Observations: The Journey To Diagnosing An Illness
Marketing: Health, Prodeep Bose, Elizabeth Elfenbein - Friday, December 10, 2010
Whether it's an ache in your back, your heart starts beating li ...
- Holistic Health Awareness To Lead 2011 Food Trends
Marketing Daily, Karlene Lukovitz - Wednesday, December 8, 2010
Twenty-eleven will mark the year that Americans begin making permanent, holistic chang ...
- Orexigen Wins FDA Advisers' Backing For Obesity Drug
Around the Net In Brand Marketing, Nina Lentini - Wednesday, December 8, 2010
The La Jolla, Calif.-based company watched the Food and Drug Administration's foc ...
- NPD: Most Adults Have Sub-Par Diets
Marketing Daily, - Tuesday, December 7, 2010
Age brings health concerns and medical conditions that tend to drive healthi ...
- If The Label Doesn't Snare You, It Will Make You Stronger
Marketing Daily - Top of the News, Thom Forbes - Tuesday, December 7, 2010
There I was, barreling through Costco the other day, for instance, wh ...
- Getting Women To Wake Up And ... Discuss Insomnia
Engage:Boomers, Stephen Reily - Monday, December 6, 2010
We already know that this gap affects sexual health discussions, where wom ...
- Compliance Concerns? Maybe Focus On Curation
Marketing: Health, Chad Capellman - Friday, December 3, 2010
While no single piece of information would convince an audience that ...
- PediaCare Aims To Grab Share In Kids' Market
Marketing Daily, Karl Greenberg - Wednesday, December 1, 2010
The campaign for PediaCare, which was developed by Portland, Maine-based Via Grou ...
- Are Exercise Programs For Babies Over The Top?
Marketing Daily - Top of the News, Thom Forbes - Thursday, December 2, 2010
A front-page article in the New York Times yesterday talked about t ...
- Rodale, MSN Launch New Health Channel
MediaDailyNews, Erik Sass - Wednesday, December 1, 2010
Health and fitness publisher Rodale has partnered with MSN to launch ...
- N.Y. To Celebrants: Lay Off The Booze
Around the Net In Brand Marketing, Nina Lentini - Wednesday, December 1, 2010
Ads reminding people to "stop drinking while you're still thinking" are goi ...
- Study: QSRs Could Cut Calories, Preserve Profits
Marketing Daily, Karlene Lukovitz - Tuesday, November 30, 2010
People perceive value in combo meals even when these meals cost t ...