- USDA Reveals New Guidelines Today; Weight Has Been An Issue For 150 Years
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 31, 2011
The Library of Congress has sifted its archives to find out wh ...
- Health And Fitness Ads Need A Makeover
Marketing Daily - Top of the News, Thom Forbes - Friday, January 28, 2011
Is it over, finally? Please say it is. You know what I ...
- Digital Diet: Remedies For Internet Indigestion
Marketing: Health, David Hua - Friday, January 28, 2011
We're all in the health space whether it's health marketing, advertising, soci ...
- Healthier Food Ad Messages Generate Big Media Buzz
MediaDailyNews, Wayne Friedman - Thursday, January 27, 2011
Healthier messaging from big fast-food and confection companies is getting women ...
- Industry's FOP Label System Draws Heavy Flak
Marketing Daily, Karlene Lukovitz - Tuesday, January 25, 2011
The objections focused on accusations that the initiative amounts to a self-servi ...
- Chia: Pet Superfood Of The Day
Marketing Daily - Top of the News, Thom Forbes - Wednesday, January 26, 2011
I can't believe that there are no
M&M's with Chia See ...
- Sportskool On Demand Launches 2 New Channels
MediaDailyNews, - Tuesday, January 25, 2011
Sportskool, the on-demand TV company, launched Sportskool Yoga and Sportskool Fitness, t ...
- Food Industry Unveils Front-Of-Pack Label System
Marketing Daily, Karlene Lukovitz - Monday, January 24, 2011
The system -- to be used by store brands, as well ...
- Improving Website Efficiency For Clinical Trials: Be Seen And Be Clear
Marketing: Health, Neil Weisman - Tuesday, January 25, 2011
If your research study is utilizing a website to help drive patie ...
- LaLanne's Image Was Stronger Than His Brand
Marketing Daily - Top of the News, Thom Forbes - Monday, January 24, 2011
Jack LaLanne, a one-of-a-kind pitchman for a noble cause, died yesterday. I ...
- It's Walmart's Ball, And It's Changing The Game
Marketing Daily - Top of the News, Thom Forbes - Friday, January 21, 2011
It's getting hard to not like Walmart, or at least the w ...
- 5 Tech Trends To Watch In 2011
Marketing: Health, Tom Hillhouse - Friday, January 21, 2011
Here is my take on five tech trends in healthcare marketing a ...
- The Three 'R's To Building A Successful OTC Digital Campaign
Marketing: Health, - Friday, January 21, 2011
Have you ever thought about what you'd do if you were task ...
- We Want to Help ... No, No, Wait
VidBlog, Steve Smith - Thursday, January 20, 2011
Video health information site HealthGuru.com is boasting meteoric growth in 2010. T ...
- Orabrush Winning Tube Wars
Marketing Daily, - Tuesday, January 18, 2011
Orabrush, a tongue cleaner for halitosis, said it has become the world ...
- Fisher Is Latest Celeb Jenny Craig Spokesperson
Marketing Daily, Tanya Gazdik - Monday, January 17, 2011
Actress Carrie Fisher is using Jenny Craig's new Metabolic Max program, t ...
- Name Game: Discovery Merges Fit, Health Nets
MediaDailyNews, Wayne Friedman - Monday, January 17, 2011
In another bit of cable network rebranding, the remains of Discovery Heal ...
- Tim Gunn Helps Weight Watchers 'Make It Work'
Marketing Daily, Tanya Gazdik - Friday, January 14, 2011
Weight Watchers has teamed up with fashion guru Tim Gunn of "Proje ...
- New School Nutrition Standards Proposed
Marketing Daily, - Thursday, January 13, 2011
The U.S. Dept. of Agriculture has released a proposal that would dramatical ...
- Healthy Observations: The Journey To Health
Marketing: Health, Prodeep Bose, Elizabeth Elfenbein - Friday, January 14, 2011
There are many different types of health conditions and illnesses, and the ...
- Every Generation Got Its Own Disease
Engage:Teens, Jeffrey K. Rohrs - Thursday, January 13, 2011
For marketers, the message is to admit that we don't know wh ...
- Unhealthily Obsessed With Gadgets?
SearchBlog, Laurie Sullivan - Thursday, January 13, 2011
It seems U.S. adults are more interested in researching and searching f ...
- When The Chips Are Down, Partner With A Celebrity Chef
Marketing Daily - Top of the News, Thom Forbes - Wednesday, January 12, 2011
If you'd told me in September 2007, when I was co-founding Tow ...
- The Importance Of Microstrategy
Marketing: Health, Chris Iafolla - Tuesday, January 11, 2011
Pharmaceutical companies are used to taking a broadly defined target market a ...
- Atkins Expands Dieter Resources, Ad Campaign
Marketing Daily, Karlene Lukovitz - Thursday, January 6, 2011
Atkins Nutritionals, Inc.'s New Year's marketing resolutions call for continuing a fre ...
- Picture This: Some Options For Telling The Story Of Your Hospital
Marketing: Health, Chad Capellman - Friday, January 7, 2011
Instead of these for-sale framed pictures on the wall, I imagined th ...
- Groups Ask FDA For Soda Health Warnings
Marketing Daily, - Tuesday, January 4, 2011
The Center for Science in the Public Interest (CSPI) and other heal ...
- McDonald's Officially Rolls Out Oatmeal
Marketing Daily, - Monday, January 3, 2011
The oatmeal, which delivers two of the daily recommended three servings ...
- 'Advertising-Driven' Behaviors As Early- Stage Diagnostics Of DTC Business Strength
Marketing: Health, Joe Abruzzo - Tuesday, January 4, 2011
Focusing exclusively on "prescriptions filled" as a measure of DTC advertising impa ...
- QSR Offerings Reflect 'Polarized' Consumer Base
Marketing Daily, Karlene Lukovitz - Sunday, January 2, 2011
The big question, of course -- particularly for QSRs and popular fast-casu ...