- CVS Marketing Chief Gets Bigger Role
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 31, 2011
CVS Caremark Corp. has promoted CMO Helena Foulkes to chief healthcare strate ...
- Getting Real About Your Food Labels
Marketing Daily - Top of the News, Thom Forbes - Friday, March 25, 2011
If a marketing genius were to come up with a food th ...
- Does Your Health Identity Belong On Your Facebook Wall?
Marketing: Health, Veronica Combs - Friday, March 25, 2011
As part of its master plan to take over the world, Facebo ...
- Carl's, Hardee's Talk Turkey (Burgers, Of Course)
Marketing Daily, Karlene Lukovitz - Tuesday, March 22, 2011
The challenge, brand- and marketing-wise, is maintaining that "hungry guy" image whi ...
- Maximizing The Path To Participation In Clinical Research
Marketing: Health, Neil Weisman - Tuesday, March 22, 2011
or clinical research are one of the primary reasons new drugs a ...
- Creating A New Normal: A Day In The Life Of A Person With Chronic Illness
Marketing: Health, Elizabeth Elfenbein, Ira Haimowitz - Friday, March 18, 2011
Assessment is a critical component of the ongoing management of disease, a ...
- Energy Drink Sales Booming Along With Health Concerns
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 17, 2011
Energy drinks like Red Bull saw a 13.3% increase in sales la ...
- Supporting The Consumer's Healthcare Journey
Marketing: Health, Michelle Latta - Tuesday, March 15, 2011
Healthcare marketers have a unique advantage over other marketers. More so th ...
- HealthiNation Debuts TV, Web Series
Online Media Daily, Laurie Sullivan - Tuesday, March 15, 2011
Knowing when to eat certain foods, such as carbohydrates, can serve ...
- Who Practices Yoga?
Marketing Daily, - Monday, March 14, 2011
Top 10 DMAs in which reside adults who participated in yoga ...
- Sam's Club Offers Free Allergy Screenings
Marketing Daily, Sarah Mahoney - Friday, March 11, 2011
While many chains often offer free screenings for blood pressure, diabetes, a ...
- 'Next They'll Tell Us Junk Food Is Good For Us' Syndrome
Marketing Daily - Top of the News, Thom Forbes - Friday, March 11, 2011
It's not going to happen overnight but putting "No Fat" on yo ...
- Packing Up Old Digital Habits
Marketing: Health, Katy Thorbahn - Friday, March 11, 2011
Our agency is in the midst of packing up for an offi ...
- Strategy Setting: A Cautionary Tale
Marketing: Health, Chris Iafolla - Tuesday, March 8, 2011
Change your frame of thinking when developing a pharmaceutical social media strateg ...
- Companies Entering the Anti-Obesity Market With New Devices, Drugs
Around the Net In Brand Marketing, Karl Greenberg - Monday, March 7, 2011
Products like superabsorbent particles that make one feel full and drugs th ...
- Report: Gluten-Free Momentum Accelerating
Marketing Daily, Karlene Lukovitz - Friday, March 4, 2011
Sales of gluten-free foods and beverages, once considered specialty items, had ...
- Marketing Your Talents To The Sales Team
Marketing: Health, Chad Capellman - Friday, March 4, 2011
A couple nights ago I was out with a friend and h ...
- Tuna Council Goes To Gym For Awareness Workout
Marketing Daily, Aaron Baar - Wednesday, March 2, 2011
The council, a division of the National Fisheries Institute, is embarking ...
- 4% Lift Seen For Breakfast Sales; Healthy Items Key
Marketing Daily, Karlene Lukovitz - Tuesday, March 1, 2011
More than two-thirds (66%) of restaurant diners confirm that they are interest ...
- Navigating The Future Of DTC Advertising
Marketing: Health, Gregory Aston - Tuesday, March 1, 2011
The great Mississippi riverboat pilots were noted for their keen ability ...