- Nemours Children's Hospital Launches Campaign
Marketing Daily, - Wednesday, June 29, 2011
The campaign, created by Fry Hammond Barr, builds on Nemours' promise ...
- Beiersdorf, Inc. To Settle FTC Charges
Marketing Daily, - Wednesday, June 29, 2011
The Federal Trade Commission reached a settlement requiring Nivea skin cream mak ...
- Facebook Advertising: 3 Essential Steps To A Successful Campaign
Marketing: Health, Neil Weisman - Tuesday, June 28, 2011
Facebook advertising campaigns requires a lot of time, oversight, analysis and attenti ...
- Tune Up Your Next Campaign With A Dose Of Gaming Mechanics
Marketing: Health, Veronica Combs - Friday, June 24, 2011
Social media has been a challenge for pharma companies and health marketer ...
- How Soon Before Consumers Burn Out On Grisly Labels?
Marketing Daily - Top of the News, Thom Forbes - Wednesday, June 22, 2011
Even as the government yesterday unveiled jarringly grisly images that it wi ...
- Facebook: A Place for Healthy Discussions
Marketing: Health, Michelle Latta - Tuesday, June 21, 2011
EMarketer predicts that by 2012, 60% of the U.S. Internet population wi ...
- Subway Dominates With Health-Oriented QSR Patrons
Marketing Daily, Karlene Lukovitz - Sunday, June 19, 2011
On average, these health-conscious consumers patronize one or more of the leadi ...
- Safeway Redefines Transparency With 'Natural' Line
Marketing Daily, Sarah Mahoney - Friday, June 17, 2011
Safeway, which already dominates the organic-products market with its O Organics lin ...
- Driving Change: Engaging Customers To Improve Healthcare Outcomes
Marketing: Health, Prodeep Bose - Friday, June 17, 2011
Creating change, some would argue, is the essence of marketing. And ...
- Akron Hospital Campaign Features Doctors
Marketing Daily, - Wednesday, June 15, 2011
Akron (Ohio) Children's Hospital's new campaign includes 14 30-second TV spots. Ea ...
- Montel Williams To Open Medical Marijuana Dispensary
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, June 15, 2011
Montel Willians, who has battled multiple sclerosis for several years, is openi ...
- Atkins Seeks Weight Loss Story For TV Spot
Marketing Daily, Tanya Gazdik - Tuesday, June 14, 2011
The entry process includes submitting a before and after photo and writi ...
- Working With Your Regulatory And Compliance Group
Marketing: Health, Chris Iafolla - Tuesday, June 14, 2011
The goal of your RC team is not to put up insurmountab ...
- Dear Pharma Brands: No One 'Likes' You
Marketing: Health, Sarah Larcker - Friday, June 10, 2011
First, because of regulatory restrictions, pharma brands generally don't provide much val ...
- Healthier Menus: Older Consumers Won't Pay More
Marketing Daily, Karlene Lukovitz - Wednesday, June 8, 2011
Consumers over 50 typically express more interest in healthful foods than young ...
- New Guidelines Plate Icon Draws (Mostly) Praise
Marketing Daily, Karlene Lukovitz - Thursday, June 2, 2011
The U.S. Dept. of Agriculture's just-unveiled replacement for the decades-old, complex a ...
- Hawaiian Health Campaign Targets Sugary Drinks
Marketing Daily, - Thursday, June 2, 2011
A new statewide campaign from a federally funded health group is urgi ...
- Are You Telling Your Entire Digital Story?
Marketing: Health, Chad Capellman - Friday, June 3, 2011
To help you figure out the answer to this question, I p ...
- Finding: 'Sandwich' Women Have 'Can Do' Attitudes
Marketing Daily, Karl Greenberg - Wednesday, June 1, 2011
Women now in their 40's and 50's were really the first ...