- CSPI Study Finds Few Healthy Kids Options At Chains
Marketing Daily, Karlene Lukovitz - Thursday, March 28, 2013
CSPI reports that among the top 50 chains, nine (18%) did n ...
- CDC Previews Second Round Of Anti-Smoking Ads
Marketing Daily - Top of the News, Thom Forbes - Friday, March 29, 2013
In a week when the Food and Drug Administration caved in ...
- To Respond Or Not To Respond ... That Is The Question
Marketing: Health, Janene Ferrara - Friday, March 29, 2013
As PR professionals, we are experts in media relations. Having deep, entrench ...
- S.C.O.R.E.: Impact Modeling Through User-initiated Actions
Marketing: Health, Prodeep Bose - Tuesday, March 26, 2013
Is your campaign in the 50%? ...
- Drugfree.org Taps Hill Holliday For Creative
MediaDailyNews, Fern Siegel - Monday, March 25, 2013
The Partnership at Drugfree.org, a national nonprofit helping parents solve the probl ...
- 'SF Chronicle' Journos Take Protest To Social Media
MediaDailyNews, Erik Sass - Monday, March 25, 2013
Social media is the new picket line, at least in the med ...
- Would You 'Like' Your Hospital?
Engage:Boomers, John Bassounas - Monday, March 25, 2013
We know all about the impact of social media and how Boome ...
- Joe Weider, 93, Put Marketing Into Muscle
Marketing Daily - Top of the News, Thom Forbes - Monday, March 25, 2013
Joe Weider, the archetypal (fill in the blank)-pound teen weakling who bulk ...
- Social Listening for Pharma RM: Lessons Learned When No One Is Talking About Your Brand
Marketing: Health, Daniella Koren - Friday, March 22, 2013
We recently completed the first phase of a yearlong social listening proje ...
- As Obesity Booms, So Does Weight Loss Business
Marketing Daily, Karl Greenberg - Monday, March 18, 2013
The firm cites Simmons panel data from Experian Marketing Services: almost 3 ...
- A New Look At Compliance: Building Patient Loyalty
Marketing: Health, Neil Weisman - Tuesday, March 19, 2013
Whether you're taking medication, have started a diet and exercise program, ...
- Zoom, NetPulse Deliver Ads To Fitness Equipment
MediaDailyNews, Erik Sass - Monday, March 18, 2013
Zoom Media has partnered with NetPulse, which provides the software that ru ...
- The Emerging Digital Technology Trend That Could Cost You Your Job
Marketing: Health, Fard Johnmar - Friday, March 15, 2013
In my previous career, I, like legions of my health public relatio ...
- Whole Foods To Open Health Resort
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 14, 2013
The natural foods kingpin is planning an upscale health resort where gues ...
- New National NO MORE Campaign Deals With Abuse
Marketing Daily, Karl Greenberg - Wednesday, March 13, 2013
The new integrated campaign will comprise a TV, print, out-of-home, digital a ...
- Big Soda Yawns At Big Ban
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, March 13, 2013
Well, it didn't, but still Pepsi, Coca-Cola and the like weren't exact ...
- Alicia Keys Enlisted For AIDS Campaign
Marketing Daily, Tanya Gazdik - Monday, March 11, 2013
Grammy Award-winning artist and HIV advocate Alicia Keys has teamed up wi ...
- WAT-AAH! Partners With OMG Girlz
Marketing Daily, Karlene Lukovitz - Monday, March 11, 2013
WAT-AAH!, a functional water brand for kids created by a New Yo ...
- Judge Bans Bloomberg's Ban On Large Sodas
Marketing Daily - Top of the News, Thom Forbes - Tuesday, March 12, 2013
In what the New York Times characterizes as "an unusually critical opinio ...
- Hospital Targets Doctors With DM Poster Of The Hippocratic Oath
Creative Media Blog, Amy Corr - Monday, March 11, 2013
The University of Colorado Hospital and its agency, Cactus, launched a pri ...
- Study Saying Ads Lead To Obesity Inconclusive
Around the Net In Media, Phyllis Fine - Friday, March 8, 2013
While a recent study seemed to show that outdoor food advertising c ...
- Digital Healthcare Virgins, Beware
Marketing: Health, Larry Mickelberg - Friday, March 8, 2013
What will it take for the tech revolution to work its wonde ...
- Monster Defends Itself In Girl's Death
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, March 5, 2013
Monster is stepping out from behind its flack shields to launch salv ...
- Good Earth Offers Free Workout Videos
Marketing Daily, Karlene Lukovitz - Monday, March 4, 2013
Bizzie Gold is the founder of BUTI Fitness -- routines that combi ...
- Digital Media Isn't' Risky, If Used Compliantly
Marketing: Health, Dale Cooke - Monday, March 4, 2013
In the pharmaceutical industry, we have become accustomed to a discussion abo ...
- Schwarzenegger Rejoins AMI As Group Exec Editor
MediaDailyNews, Erik Sass - Friday, March 1, 2013
Arnold Schwarzenegger is rejoining American Media Inc. as group executive editor f ...