- Social Media Habits Change As People Age
Around the Net In OMD Europe, Nina Lentini - Monday, April 29, 2013
The needs and likes of an individual have long been known ...
- Truth Gets Ugly In New Integrated Campaign
Marketing Daily, Karl Greenberg - Monday, April 29, 2013
The campaign, "ugly truth," via Boston-based Arnold Worldwide, sets pairs of fac ...
- Social Media: Hubs of Healing
Marketing: Health, Tim Davies - Tuesday, April 30, 2013
The power of social media was realized in full force during t ...
- 2012 Ad Spend Up Worldwide, Nielsen Finds
Marketing Daily, Karl Greenberg - Thursday, April 25, 2013
In 2012, a year that saw increases in ad spend for ...
- Children's Hospital Uses Kid-Shot Footage
Marketing Daily, Tanya Gazdik - Thursday, April 25, 2013
Akron Children's Hospital has enlisted actual patients to help create its late ...
- Docs Take On High Price Of Drugs
Marketing Daily - Top of the News, Thom Forbes - Friday, April 26, 2013
The American medical establishment, in general, and pharmaceutical companies, in particular, fi ...
- Supremes Uphold Tobacco Labeling
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, April 23, 2013
The U.S. Supreme Court has upheld 2009 federal law that requires warni ...
- Who's Happy With Their Weight?
Marketing Daily, Nina Lentini - Tuesday, April 23, 2013
Top 10 DMAs in which adults agree/strongly agree that they are hap ...
- Building Is Believing
Marketing: Health, - Tuesday, April 23, 2013
We often hear, "Seeing is believing," underscoring a basic truth: that beli ...
- E-Cigarette Sales Booming
Around the Net In Brand Marketing, Karl Greenberg - Monday, April 22, 2013
Electronic Cigarettes are picking up fast. Wells Fargo Securities LLC's newest Tobac ...
- Never Too Old For Sex (Education)
Engage:Boomers, Ashley Carelock - Monday, April 22, 2013
Blame the sexual revolution, but here's a newsflash: Boomers and seniors ha ...
- Why You Should Care About The Health-Aware, Connected And Cost-Conscious EPatient Of 2015
Marketing: Health, Fard Johnmar - Friday, April 19, 2013
Back in mid-2007, in the midst of conducting in-depth research and analys ...
- Provocative Ads Intro New SlimFast Positioning
Marketing Daily, Karlene Lukovitz - Friday, April 12, 2013
In its "Get What You Really Want" campaign, SlimFast is contrasting t ...
- Docs Shouldn't "Friend" Patients
The Social Graf, Erik Sass - Tuesday, April 16, 2013
While it's taken for granted that most consumer-facing companies should have ...
- McD's Pulls Regional Ad Parodying Mental Illness
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 12, 2013
Following consumer complaints, a regional ad for its Big Mac that parodi ...
- Mind Your Language
Marketing: Health, Graham Mills - Friday, April 12, 2013
Many years ago I showed some draft copy to my creative directo ...
- Why Global Telemedicine Should Be Our Next Big Export
Marketing: Health, Dan Angress - Wednesday, April 10, 2013
It's a sad reality that, on a global basis, medical resources aren ...
- Marketing Campaign Won't Save ObamaCare
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 5, 2013
An editorial (no author named) says the White House's own data sho ...
- RiteAid, CVS Target Sinister Allergy Season Ahead
Marketing Daily, Sarah Mahoney - Wednesday, April 3, 2013
Rite Aid, for example, says it is offering free allergy health screenin ...
- 5 Ways To Succeed In The Relationship Era
Marketing: Health, Bart Foster - Tuesday, April 2, 2013
The healthcare industry is dramatically changing. It's happening because of technology, politic ...