- Industries Meet Calorie-Cutting Pledge Early
Marketing Daily, Karlene Lukovitz - Thursday, May 30, 2013
With the industry under mounting pressure for contributing to America's obesity crisi ...
- Big Pharma, FDA Face Three Battles (Among Many)
Marketing Daily - Top of the News, Thom Forbes - Friday, May 31, 2013
In two different scenarios this morning, renegade doctors concerned about the safe ...
- How To Deliver Personalized Customer Experiences
Marketing: Health, Kelly Ford - Friday, May 31, 2013
In today's digital age, health insurance customers have high expectations due ...
- McDonald's: Back To Burgers
Around the Net In Brand Marketing, Karl Greenberg - Thursday, May 30, 2013
McDonald's would love to project a healthier image to consumers, but o ...
- Igniting The Gross National Happiness Quotient
Marketing: Health, - Tuesday, May 28, 2013
In Bhutan, the Gross National Happiness (GNH) is an indicator the governme ...
- Girl, 9, Lectures McDonald's CEO On Nutrition
Around the Net In Brand Marketing, Karl Greenberg - Friday, May 24, 2013
McDonald's needs kids more than today's kids need McDonald's. Perhaps no o ...
- Content: Create Or Curate?
Marketing: Health, Daniella Koren - Friday, May 24, 2013
We've all heard the phrase "content is king," but in the wor ...
- Balance Bar Unveils 1st National TV Ads In 10+ Years
Marketing Daily, Karlene Lukovitz - Wednesday, May 22, 2013
NBTY CMO Katia Facchetti cites recent Nielsen and SymphonyIRI data that respective ...
- Ad Council Raises Autism Awareness
MediaDailyNews, Erik Sass - Tuesday, May 21, 2013
The Ad Council has partnered with Autism Speaks and two agencies, BBDON ...
- A Novel Approach To Direct Mail: Lifestyle-based Analytics
Marketing: Health, Neil Weisman - Tuesday, May 21, 2013
Despite the fact that our world is becoming more and more digita ...
- Jennie-O Partners With 'Recipe Rehab'
Marketing Daily, Karlene Lukovitz - Thursday, May 16, 2013
"Recipe Rehab," created by Everyday Health Media, is the first YouTube sh ...
- How We Can Build, Measure And Implement Digital Effectively Using The Lean Methodology
Marketing: Health, Fard Johnmar - Friday, May 17, 2013
Raise your hand if this has ever happened to you. I w ...
- Meaty: Whole Foods, Smithfield Talk Healthier Hogs
Marketing Daily, Sarah Mahoney - Thursday, May 16, 2013
Looks like meat marketing is stepping center stage. Whole Foods Markets, ...
- Studies: Bad News About Sodium Content, Consumption
Marketing Daily, Karlene Lukovitz - Tuesday, May 14, 2013
Two new studies indicate little progress in sodium levels in food, a ...
- I Am Not Your 'Target'
Marketing: Health, Sarah Larcker - Friday, May 10, 2013
My agency was recently invited to participate in a pitch about whi ...
- North Shore-LIJ: Giving Cancer Cancer
Marketing Daily, Karl Greenberg - Tuesday, May 7, 2013
The theme of the ads, which show the institute's staff, surgeons, physician ...
- Embattled 'Junk' Food Looks To Emerging Markets
Marketing Daily - Top of the News, Thom Forbes - Wednesday, May 8, 2013
Taking an arrow from New York mayor Michael Bloomberg's quiver, a bi ...
- Pfizer Offers Viagra Direct-To-Consumer
Marketing Daily, Tanya Gazdik - Monday, May 6, 2013
In a first for the pharma industry, Pfizer will begin selling Viag ...
- Monster, City Official In Dueling Lawsuits
Marketing Daily, Karlene Lukovitz - Monday, May 6, 2013
Monster's suit charges that Herrera is making illegal demands that Monster chan ...
- Healthcare Insurers: Welcome to the World of B-to-C Marketing
Marketing: Health, Bart Foster - Tuesday, May 7, 2013
A major component of the fast-approaching Affordable Care Act is the creati ...
- 'Dr. Oz' Fights Illegal Online Marketing In New Campaign
MediaDailyNews, Wayne Friedman - Monday, May 6, 2013
Sony Pictures Television's daytime syndicated TV show "Dr. Oz" is doing ...
- Lilly Diabetes Expands Disney Publishing Partnership
Marketing Daily, Tanya Gazdik - Sunday, May 5, 2013
Lilly Diabetes is expanding its collaboration with Disney Publishing Worldwide internationally, bas ...
- Precision Health Launches Pharma Video Ad Network
Marketing Daily, Tanya Gazdik - Sunday, May 5, 2013
Pharmaceutical brands can now deliver unobtrusive video ads directly to consumers alrea ...
- Subway Replaces Wraps With Flatbreads
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, May 1, 2013
Subway in the UK is replacing wraps with low-fat flatbreads as ...
- Caregiver Content Is A Win-Win-Win
Marketing: Health, Daniella Koren - Wednesday, May 1, 2013
The caregiver has become a primary target audience for healthcare marketers, especial ...