- Lessons And Opportunities
Marketing: Health, Jeff Gourdji, John Kutz - Monday, June 30, 2014
Now that the near-deafening noise surrounding the Affordable Care Act's Healthcare Exchang ...
- Appeals Court Kills New York City's Big-Soda Ban
Marketing Daily, Karlene Lukovitz - Thursday, June 26, 2014
By a 4-to-2 vote, the New York State Court of Appeals uphe ...
- Tips For Improving Written Communication To Patients
Marketing: Health, Daniella Koren - Friday, June 27, 2014
To help patients proactively manage their health, many healthcare providers supplement wh ...
- Sickweather App Is The Foursquare For Illness
Out to Launch, Amy Corr - Wednesday, June 25, 2014
Random iPhone App of the week: This app is a dream f ...
- 'Macho' Yogurts Among New Protein Opportunities
Marketing Daily, Karlene Lukovitz - Tuesday, June 24, 2014
By and large, consumers tend to have an incomplete or even inaccura ...
- The Battle Between Taste And Health Rages On
Marketing Daily - Top of the News, Thom Forbes - Tuesday, June 24, 2014
On back-to-back days in USA Today, Bruce Horovitz has informed us ...
- Future Of Brands = Branded Engagement
Marketing: Health, Prodeep Bose - Tuesday, June 24, 2014
A cursory view of the pipeline of new pharmaceutical drugs reveals wh ...
- Seniors Order Online, Pick-up At Store
Research Brief, Jack Loechner - Monday, June 23, 2014
The World Health Organization reports that 2 billion people will be ...
- Patient Wisdom: A Rich, But Unfortunately Underutilized Resource
Marketing: Health, Fard Johnmar - Friday, June 20, 2014
Last month, I had a very interesting conversation with well-regarded cancer survivo ...
- No One Won Anything in Cannes Last Night, But Yannick Bollore Shunned The Gutter Bar
Mediapsssst, Richard Whitman - Thursday, June 19, 2014
Well. When it's Cannes Lions week and there were no Lions present ...
- Flurry Records Higher Usage Of Health Apps
Mobile Marketing Daily, Mark Walsh - Thursday, June 19, 2014
Major health players like Apple and Samsung have focused attention on t ...
- WebMD App Adds All-In-One Health Tracker
Mobile Marketing Daily, Mark Walsh - Monday, June 16, 2014
WebMD on Monday launched an updated iPhone app that includes a n ...
- FDA Finally Suggests Social Guidelines
The Social Graf, Erik Sass - Tuesday, June 17, 2014
After glacial consideration, the Food and Drug Administration has finally suggested so ...
- IOS Users Like Health Apps; Android Prefer Fitness
Marketing Daily, Aaron Baar - Friday, June 13, 2014
Health and fitness may be two of the hottest categories when ...
- ASA Bans Vype E-Cigarette Advert
Around the Net In MAD London, Sean Hargrave - Friday, June 13, 2014
The ASA has acted again to ban an e-cigarette advert. Vype's late ...
- Google Readying Health Service
Around the Net in Mobile, Gavin O'Malley - Friday, June 13, 2014
Google is reportedly readying a health service dubbed Google Fit, which wi ...
- Google To Introduce Fit At I/O
Around the Net in Search Marketing, Laurie Sullivan - Friday, June 13, 2014
Google will apparently announce at its Google I/O conference a move into the heal ...
- Will 'Connected Health' Finally Live Up To Its Name?
Marketing: Health, Brendan Gallagher - Friday, June 13, 2014
At Apple's recent Worldwide Developers Conference (WWDC), the company announced their much-anticipat ...
- Legislator To Propose Federal Tax On Sugary Drinks
Marketing Daily, Karlene Lukovitz - Friday, June 6, 2014
In her address, by video, Rep. Rosa DeLauro, D-Conn., encouraged people ...
- Empathy: Increase Success Rate In Communications
Marketing: Health, Dave Lockwood - Friday, June 6, 2014
There's an incredibly powerful video that has been circulating socially over t ...
- Apple's Health, Automated Home Services Intrigue Agencies, Questions Remain
Mobile Marketing Daily, Mark Walsh - Friday, June 6, 2014
Because of Apple's huge customer base and knack for creating user-friendly product ...
- Weintraub Willingly Gives Up Data To Apple, Mayo Clinic For HealthKit App
Data and Targeting Insider, Laurie Sullivan - Wednesday, June 4, 2014
Apple said during a keynote address at its Worldwide Developers Conference th ...
- PoopMD App Helps Parents Determine If Baby's Poop Is Normal In Color
Out to Launch, Amy Corr - Wednesday, June 4, 2014
PoopMD is a mobile app developed by Johns Hopkins Children's Center a ...
- Physician Information-seeking Habits And Pharma Resources
Marketing: Health, Christine Hardy, Taryn Tarantino - Monday, June 2, 2014
Staying current with new treatment options is essential for physicians, who ne ...