- Dannon Signs As NFL's Official Yogurt Sponsor
Marketing Daily, Karlene Lukovitz - Thursday, July 31, 2014
The terms were not revealed, and no specific marketing programs have be ...
- Patent Office Approves Apple iWatch With Lots of Health, Video Applications
Around the Net in Video, P.J. Bednarski - Wednesday, July 30, 2014
The Patent Office approved Apple's iWatch application. The new device has aud ...
- More Head To Retail Clinics for Chronic Woes, Prevention
Marketing Daily, Sarah Mahoney - Monday, July 28, 2014
Typically staffed by nurse practitioners and physician assistants, the clinics are sti ...
- Google's Moonshot Project To Map The Healthy Human Body
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 25, 2014
Google has set out to index the world's information across the We ...
- 4 Barriers To Patient Engagement And How To Overcome Them
Marketing: Health, Daniella Koren - Friday, July 25, 2014
We can all agree that empowering patients to engage in their healthca ...
- Heath Is Dear To Canadian Consumers
Around the Net In OMD Europe, Tanya Gazdik - Tuesday, July 22, 2014
A new study conducted by Ipsos Reid and marketing agency TrojanOne rank ...
- Live at 10: Ackman's Latest Salvo Against Herbalife
Marketing Daily - Top of the News, Thom Forbes - Tuesday, July 22, 2014
Bill Ackman - the "activist investor" also frequently modified as "billionaire hed ...
- Why Improving Data Literacy Is Essential
Marketing: Health, Fard Johnmar - Tuesday, July 22, 2014
I've long believed that communication is central to health and wellness. ...
- Google, Novartis Collaborate On Smart Lenes
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, July 15, 2014
Google teamed up with Swiss drug manufacturer Novartis AG to develop sma ...
- How 'Aging In Place' Will Spur A Boom
Engage:Boomers, Gordon Plutsky - Tuesday, July 15, 2014
Aging in Place is a growing trend that is driven by t ...
- Why It's Worth Your While To Validate Communications Upfront
Marketing: Health, Bob Klein - Tuesday, July 15, 2014
Healthcare marketers are intensively data-driven when analyzing the results of their campaign ...
- Taco Bell Hops On Protein Craze
Marketing Daily, Karlene Lukovitz - Friday, July 11, 2014
With the Paleo Diet in full swing, and protein content being pump ...
- Why Two Days In The South Of France Is Good For Our Health
Marketing: Health, Jacqueline Nolan - Friday, July 11, 2014
This year Health took a place at the table - or shou ...
- Pharma Brands Feel Mobile Wave
Mobile Marketing Daily, Mark Walsh - Thursday, July 10, 2014
When it comes to the mobile shift, health-focused Web sites are hard ...
- Preventative Care Gets Creative
Marketing: Health, Doris Boroje - Tuesday, July 8, 2014
The countless health benefits of exercise and a healthy diet are ...
- Building Wearable Health Apps Can Be A Winning Idea
Mobile Marketing Daily, Nilay Dhamsania - Wednesday, July 9, 2014
Wearable apps and healthcare constitute a formidable combination -- from weight-tracking ap ...
- Google's Future Through The Eyes Of Page And Brin
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 7, 2014
Search engine Excite nearly acquired Google in 1999. In a rare intervie ...
- Change4Life Campaign Leads To 5% Fizzy Drink Sales Drop
Around the Net In MAD London, Sean Hargrave - Thursday, July 3, 2014
The Government believes that its GBP5m Change4Life New Year campaign led ...
- Does Real-Time Content Marketing Suggest UK Government Gets Digital?
London Blog, Sean Hargrave - Thursday, July 3, 2014
A real-time, agile, content-driven strategy delivered through strategic media and brand partne ...
- How To Find Your Future Patients In A Sea Of Consumers
Marketing: Health, Chris Neuner - Tuesday, July 1, 2014
Consumer targeting is about to have its day in the sun. L ...