- Stop Me If You've Heard This One
Real MAD, Stan Mack - Monday, September 29, 2014
...
- Using Patient Education To Stop The Hospital Revolving Door
Marketing: Health, Daniella Koren - Friday, September 26, 2014
According to the Centers for Medicare and Medicaid Services (CMS), about o ...
- Your Frenemy Is Really Your BFF: Embracing Contradictions
Marketing: Health, Prodeep Bose - Tuesday, September 23, 2014
Of late, I've found myself staring into a few large contradictions th ...
- Road To Rio: WPP Extends Its Brazilian Shopping Binge
MAD, Steve McClellan - Thursday, September 18, 2014
The holding company has just completed its fourth Brazilian M&A deal th ...
- Are You Afraid Technology Will Make You Obsolete? You're Not Alone
Marketing: Health, Fard Johnmar - Friday, September 19, 2014
A little over a year-and-a-half ago, I wrote a column for Marketing:Heal ...
- New Study, With Small Sample Size, Questions Artificial Sweeteners
Marketing Daily - Top of the News, Thom Forbes - Thursday, September 18, 2014
A new study that finds that artificial sweeteners alter the bacteria ...
- Bridging The Divide: How Clinical And Commercial Can Work Together
Marketing: Health, Jeff Trotter - Tuesday, September 16, 2014
Clinical Development and Product Marketing teams within pharmaceutical companies seem so dista ...
- More Evidence Social Media Can Aid Weight Loss
The Social Graf, Erik Sass - Friday, September 12, 2014
While a lot of attention has been paid to social media's potential ...
- Walgreens Promotes 'Get a Shot. Give a Shot' Cause
Marketing Daily, Sarah Mahoney - Wednesday, September 10, 2014
The cause-marketing effort, timed to coincide with both the busy back-to-school immunizati ...
- Regulators Study Social Media to Find Drug Side Effects
The Social Graf, Erik Sass - Thursday, September 11, 2014
Social media provides a treasure trove of self-reported information about pretty mu ...
- The Divided Tastes Of America
Marketing: CPG, Michael Bollinger - Wednesday, September 10, 2014
Political pundits are fond of discussing the greater division of Americans alo ...
- Healthy Creative (For The Non-Creative)
Marketing: Health, Craig Douglass - Tuesday, September 9, 2014
It will come as no surprise that I spend the majority ...
- Google's Biotech Search Company, Calico, Partners With AbbVie
Around the Net in Search Marketing, Laurie Sullivan - Thursday, September 4, 2014
Google's Calico biotech company has partnered with North Chicago-based pharmaceutical company AbbV ...
- New Study Finds Low-Carb Diets Better Than Low-Fat Programs
Marketing Daily - Top of the News, Thom Forbes - Tuesday, September 2, 2014
A new study adds some lean muscle mass to the theory th ...
- Why The 'Bigger Is Better' DTC Mindset Is Taking A Back Seat To Patient-centric POC Campaigns
Marketing: Health, Eric Jensen - Tuesday, September 2, 2014
With the everyday pressures of meetings, deadlines, budget management, sales forecasts a ...