- Kraft Hopes To Attract Hispanics With Kool-Aid
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, May 31, 2011
This year, Kraft will triple its spend against the Hispanic market ...
- Hispanic Magazine Advertising Rebounds
Research Brief, Jack Loechner - Monday, May 30, 2011
According to Hispanic Magazine Monitor estimates released by Media Economics Group, ...
- Is There Such A Thing As A U.S. Hispanic/Latino Identity Or Community?
Engage:Hispanics, Juan Aceves - Thursday, May 26, 2011
If in order to feel like we belong to a group a ...
- Verizon Launches Spanish Site
Marketing Daily, - Tuesday, May 24, 2011
Verizon is targeting Hispanic consumers with a new Spanish-language, interactive website, ...
- Cuddihy To Univision President
MediaDailyNews, - Monday, May 23, 2011
Kevin Cuddihy has been named president of Univision Television Group. Previously, ...
- Modelo Succeeds By Reaching Out To Hispanic Beer Drinkers
Around the Net In Brand Marketing, Karl Greenberg - Monday, May 23, 2011
Modelo Especial is one of the fastest-growing beer brands. But it h ...
- Multifaceted: The New Face Of Multicultural
Marketing Daily, Melissa Lavigne-Delville - Monday, May 23, 2011
To truly connect with this consumer, marketers must look beyond the cens ...
- Comida Kraft Connects Fans With Celebrity Chef
Marketing Daily, Karlene Lukovitz - Monday, May 23, 2011
Launching today, the initiative will encourage Latina women to share recipes a ...
- Vme Airs Spanish-Language Version of 'Kennedys'
MediaDailyNews, David Goetzl - Friday, May 20, 2011
The Vme network will offer "Los Kennedy," the Spanish-language version of t ...
- Univision: More Original Shows For 2011-'12 Slate
MediaDailyNews, David Goetzl - Thursday, May 19, 2011
Univision confirmed it has three new cable networks coming in 2012, o ...
- Plug In The Hispanic Internet
Engage:Hispanics, Matthews Lucia - Thursday, May 19, 2011
Working models for communicating with Hispanics through online venues can guide business ...
- Approach To Hispanic Consumers Needs Revision
Marketing Daily, Karl Greenberg - Thursday, May 19, 2011
The Futures Company says "navigation" -- where to go, how to g ...
- Discovery US Hispanic Unveils Lineup
MediaDailyNews, Erik Sass - Wednesday, May 18, 2011
Discovery US Hispanic is blitzing media buyers with an array of n ...
- Nielsen Unifies Local TV Language Samples, Will Scrap Hispanic Panel In November
MediaDailyNews, Joe Mandese - Wednesday, May 18, 2011
In another important step toward general advertising marketplace assimilation, the audiences ...
- Discovery Offers New Options for Spanish-Language Ads
MediaDailyNews, Erik Sass - Thursday, May 12, 2011
Discovery US Hispanic, which includes Discovery en Español and Discovery Familia, ...
- What's Next In Social Media?
Engage:Hispanics, Lee Vann - Thursday, May 12, 2011
Facebook will probably continue its supreme dominance, but when it comes ...
- Using Personas: A 'How-To Guide'
Engage:Hispanics, Jose Villa - Thursday, May 5, 2011
In this last installment of a three-part discussion on Hispanics, social med ...
- Valvoline, Telemundo Partner For TV Show
Marketing Daily, Karl Greenberg - Tuesday, May 3, 2011
Valvoline is using the program to promote its NextGen motor oil, ...
- Discovery US Hispanic Goes 'Beyond'
MediaDailyNews, - Tuesday, May 3, 2011
Discovery US Hispanic, home to Discovery en Español and Discovery Familia, sa ...
- AOL Names Multicultural Execs, Launches Patch Latino
Online Media Daily, Gavin O'Malley - Tuesday, May 3, 2011
To target more diverse demographics, the AOL Huffington Post Media Group ...