- Telemundo Links Sears, Kmart For 'Una Maid'
MediaDailyNews, David Goetzl - Tuesday, November 29, 2011
Retail partners Sears and Kmart will integrate products fronted by both t ...
- Marketers Advised To Target Ethnic Preferences
Online Media Daily, Gavin O'Malley - Tuesday, November 29, 2011
At the risk of stereotyping, new research is emerging to help bran ...
- Hispanic Birthrates Plummet
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, November 29, 2011
Fewer people of all backgrounds are having babies because of economic concer ...
- Falcon Named EVP News, Alt Programming For Telemundo
MediaDailyNews, Fern Siegel - Monday, November 28, 2011
Telemundo Media announced today that Hispanic news vet Alina Falcon has be ...
- Part II: Culture Shock
Engage:Hispanics, Juan Aceves - Wednesday, November 23, 2011
Picking up on Gladstone's story in Part I of this column, ...
- Minority Groups Heaviest Users Of Mobile Net
MediaDailyNews, Erik Sass - Friday, November 18, 2011
Hispanic, Asian and African-American mobile users are more likely than white mobi ...
- Confessions Of An Experiential Marketing Expatriate
Engage:Hispanics, Carla Noriega - Thursday, November 17, 2011
When was the last time your well-thought-out brand plan included a li ...
- Corona Brings Back Longtime Holiday Spot
Marketing Daily, Tanya Gazdik - Thursday, November 17, 2011
Crown Imports LLC's Corona Extra and Corona Light are bringing back the ...
- Small-town America Becoming Hispanic
Around the Net In Brand Marketing, Karl Greenberg - Monday, November 14, 2011
While the Great Plains has seen plummeting populations with consequent businesses closin ...
- Online Hispanics Have A Hard Time Finding Health Information In Spanish
Engage:Hispanics, Lee Vann - Thursday, November 10, 2011
When it comes to being healthy, Hispanics have several things going again ...
- For Hispanics, Dining Out Is A Family/Group Affair
Marketing Daily, Karlene Lukovitz - Thursday, November 10, 2011
Hispanic restaurant consumers report that they would patronize restaurants more often ...
- MRSI Hispanic Acculturation Model Fine-Tunes Marketing Aims
MediaDailyNews, Erik Sass - Wednesday, November 9, 2011
"Acculturation" is an important concept for multicultural marketers, but it's still ambiguou ...
- Ram Truck Launches Yahoo Hispanic Campaign
Marketing Daily, Karl Greenberg - Monday, November 7, 2011
Chrysler's Ram Truck division is continuing its pitch to Hispanic consumers wi ...
- Chevrolet Talks Family With New Silverado Campaign
Marketing Daily, Karl Greenberg - Friday, November 4, 2011
Forget minivans; pickup trucks -- especially crew cabs -- are the gl ...
- Univision Posts Gains Due To Multiplatform, Young Viewers
MediaDailyNews, Wayne Friedman - Friday, November 4, 2011
Claiming growing strength among young viewers, Univision, the Spanish-language media company, report ...
- Moving Beyond The Hispanic 'Right Spend' Argument
Engage:Hispanics, Jose Villa - Thursday, November 3, 2011
If there is a concept older than the abuelita in the Spani ...