- Fox Deportes Teams WIth Golden Boy Promotions
MediaDailyNews, Fern Siegel - Wednesday, April 25, 2012
Fox Deportes has partnered with Oscar de la Hoya's Golden Boy Promotion ...
- State Farm To Sponsor Billboard Latin Music Awards
Marketing Daily, Tanya Gazdik - Monday, April 23, 2012
For the fourth consecutive year, State Farm is the title sponsor ...
- Working And Winning Together
Engage:Hispanics, Daniel Gergely - Thursday, April 19, 2012
5:30 p.m. on a Tuesday. Most people are counting down the minut ...
- Hispanics Wield $1 Trillion+ Buying Power
MediaDailyNews, Erik Sass - Tuesday, April 17, 2012
Buying power of Hispanics is on track to hit $1.5 trillion ...
- AT&T Fuses Technology, Family For Mother's Day
Marketing Daily, Aaron Baar - Monday, April 16, 2012
The Hispanic campaign features a Mother's Day-themed commercial in which a teena ...
- TR3 Launches 'Quiero Mi Baby' For Hispanic Parents
MediaDailyNews, Fern Siegel - Monday, April 16, 2012
Tr3s: MTV, Msica y Ms is launching "Quiero Mi Baby," which tackl ...
- Univision Deportes Wants Bigger Ad Slice
MediaDailyNews, David Goetzl - Thursday, April 12, 2012
A top Univision executive expresses concern that advertisers have under-recognized the Hispan ...
- Hispanics Use Social Media More - But Share Less
The Social Graf, Erik Sass - Friday, April 13, 2012
The alleged "digital divide" notwithstanding, U.S. Hispanics are enthusiastic users of soci ...
- The Hispanic Online Market Comes to Life at Hispanicize
Engage:Hispanics, Lee Vann - Thursday, April 12, 2012
This week, I join hundreds of bloggers, marketing agency executives and bra ...
- Univision Deportes Debuts, Heavy Soccer Push
MediaDailyNews, David Goetzl - Friday, April 6, 2012
Univision gave a glimpse of what its new 24/7 Spanish-language sports netwo ...
- Tecate Light Racing Deal Pays Off
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 6, 2012
Each spring for the last 12 years, Tecate backed a racing eve ...
- Pampers Targets Hispanic Consumers
Marketing Daily, Tanya Gazdik - Friday, April 6, 2012
Pampers feels it is important to recognize the 'cultural duality' Latino paren ...
- Are Multi-Brand Programs An Effective Way To Engage Hispanics Digitally?
Engage:Hispanics, Jose Villa - Thursday, April 5, 2012
Did you hear about Nestle's recent launch of Construye el Mejor Ni ...
- Americans With Spanish-speaking Roots Unsure 'Hispanic' Fits
Around the Net In Brand Marketing, Nina Lentini - Wednesday, April 4, 2012
Just over half say they most often identify themselves by their family ...
- Unilever Ramps Up Hispanic Marketing
Marketing Daily, Karlene Lukovitz - Monday, April 2, 2012
Unilever, a leader in Hispanic marketing, is pushing forward with new initiativ ...