- Other Key Considerations When Planning Marketing Campaigns
Engage:Hispanics, Sebastian Aroca - Thursday, January 31, 2013
In a previous article, "Allocating Latino Marketing Budgets With Projections," we start ...
- ESPN, Univision Secure Agreement WIth Mexican Teams
MediaDailyNews, David Goetzl - Wednesday, January 30, 2013
Potentially giving ESPN more exposure to Hispanic audiences, the company has reach ...
- Discovery U.S. Hispanic Hits Record Quarter
MediaDailyNews, Fern Siegel - Monday, January 28, 2013
Discovery en Espanol and Discovery Familia hit their best numbers in t ...
- Hispanics More Interested In 'Social Care'
Online Media Daily, Mark Walsh - Thursday, January 24, 2013
New research from Nielsen suggests U.S. Hispanics have a greater interest ...
- Jump Or Climb Out A Window? ... Depends On The Translation
Engage:Hispanics, Juan Aceves - Thursday, January 24, 2013
I recently read a book by Jonas Jonasson, translated from Swedish in ...
- InterMedia Merges Spanish Media, Forms Hemisphere
MediaDailyNews, Erik Sass - Wednesday, January 23, 2013
In a move that may portend more M&A activity in Spanish-language medi ...
- Telemundo Taps Rosen As EVP, Ad Sales
MediaDailyNews, Wayne Friedman - Wednesday, January 23, 2013
Senior Starcom MediaVest executive Mike Rosen is moving to NBCUniversal's Telemundo Medi ...
- Hispanics More Interested In 'Social Care'
Raw, Mark Walsh - Thursday, January 24, 2013
New research from Nielsen suggests U.S. Hispanics have a greater intere ...
- Cisneros' Acquisition Of Adsmovil Claims To Cast Largest Pan-American Mobile Ad Net
Mobile Marketing Daily, Steve Smith - Tuesday, January 22, 2013
Claiming to establish the largest mobile ad network that spans the Nor ...
- Allocating Marketing Budgets With Projections
Engage:Hispanics, Sebastian Aroca - Thursday, January 17, 2013
The rapid growth of the Hispanic American consumer segment has been wide ...
- Red Lobster Launches First Spanish-Language Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, January 15, 2013
Taglined "Disfruta un Mar de Sabores" ("Enjoy a Sea of Flavors"), t ...
- Online Publishers Double Down on Facebook
Engage:Hispanics, Lee Vann - Thursday, January 10, 2013
A lot has changed since I first reported on how Hispanic onli ...
- Army Uses Stories To Boost Minority Officer Corps
Marketing Daily, Aaron Baar - Thursday, January 3, 2013
Facing requirements to increase minority representation in its officer corps, the U. ...
- Marketing Insights: Some Things I've Been Noticing
Engage:Hispanics, Jose Villa - Thursday, January 3, 2013
When you're in business -- whether it's selling cars or building houses ...