- Bacardi Campaign Hits Theaters, With Mobile Element
Marketing Daily, Karlene Lukovitz - Friday, June 28, 2013
Bacardi, which launched its integrated "Vivimos! ("We live!") marketing campaign late la ...
- Univision To Launch Health Care Ad Campaign
MediaDailyNews, Wayne Friedman - Thursday, June 27, 2013
Looking to address what will be a key group for the n ...
- You Want Me To Fit WHAT Into 30 Seconds?
Engage:Hispanics, Juan Aceves - Thursday, June 27, 2013
The jury may still be out on whether advertising to Hispanics ...
- U.S. Ad Spend Holds, Cable And Spanish-Language TV Rise
MediaDailyNews, Wayne Friedman - Tuesday, June 25, 2013
U.S. advertising spending in the first quarter of 2013 was virtually t ...
- Radio, Newspaper Revenues Dip
MediaDailyNews, Erik Sass - Tuesday, June 25, 2013
2013 isn't bringing any respite for traditional media, with radio and newspap ...
- Pandora Premieres Is Music To T-Mobile's Ears
Marketing Daily, Aaron Baar - Monday, June 24, 2013
As Pandora moves to compete with other streaming music services, T-Mobile h ...
- Upscale Latinos Seen As The New Boomers
Research Brief, Jack Loechner - Tuesday, June 25, 2013
According to Nielsen and the Association of Hispanic Advertising Agencies, 15 milli ...
- 'Sell' In Both Languages To Account For Biases
Engage:Hispanics, JP Theberge - Friday, June 21, 2013
Two Harvard professors published an interesting study a while back in t ...
- Nissan Opens Door To Versa Launch
Marketing Daily, Karl Greenberg - Wednesday, June 19, 2013
Nissan started taking the message to the Web this month with ...
- Univision, 'Variety' Team For Original Content
MediaDailyNews, Erik Sass - Wednesday, June 19, 2013
Reflecting the growing size and importance of the U.S. Hispanic market, ...
- You'll Find Hispanic Viewers On Smartphones
Around the Net in Video, P.J. Bednarski - Wednesday, June 19, 2013
A study from Centris says in the past month, 62% of Hispan ...
- Univision Expects 15% Upfront Gain, Could See $2.1B
MediaDailyNews, Wayne Friedman - Friday, June 14, 2013
Univision is on pace to gain 15% in upfront dollar volume th ...
- Why Spanish Will Always Be Critical For Reaching This Demographic Online
Engage:Hispanics, Lee Vann - Thursday, June 13, 2013
Back in 2011, I wrote a piece outlining "5 Reasons for Usi ...
- Inside The New Mainstream: How To Target Your Message Across Cultures
Marketing Daily, - Thursday, June 13, 2013
Marketers need to move beyond a traditional multicultural approach to hyper-target consume ...
- Flores Named VP Hispanic Marketing, Sales For Sirius XM
MediaDailyNews, Fern Siegel - Wednesday, June 12, 2013
Sirius XM Radio named Frank Flores as vice president of Hispanic marketi ...
- How Digital Is Changing This Market
Engage:Hispanics, Jose Villa - Thursday, June 6, 2013
It's hard to find anyone who doesn't agree that Hispanics are o ...
- Upscale Hispanics Increase Size, Spending Power
MediaDailyNews, Steve McClellan - Wednesday, June 5, 2013
The "upscale" portion of the U.S. Hispanic consumer segment is growing ...