- Discovery Familia Launches Experiential Marketing Campaign
MediaDailyNews, Erik Sass - Wednesday, July 31, 2013
Discovery Familia is targeting Hispanic mothers and children with a new experienti ...
- Dish Taps Havas As Digital Agency
Online Media Daily, Aaron Baar - Wednesday, July 31, 2013
Satellite TV company Dish has selected Havas Worldwide in Chicago as i ...
- Univision Radio Host Accused of Sexual Harassment
MediaDailyNews, Erik Sass - Tuesday, July 30, 2013
Eddie Sotelo, who was one of the most popular Spanish-language radio hos ...
- TV, Digital Boost Univision Earnings
MediaDailyNews, Wayne Friedman - Friday, July 26, 2013
TV and digital revenues boosted Univision to double-digit growth for its second-quart ...
- With The ACA, Are You Ready To Engage Hispanics?
Marketing: Health, Eric Talbot - Thursday, July 25, 2013
When we look at those who ride the wave of major mark ...
- More Hispanics Getting News In English
MediaDailyNews, Erik Sass - Wednesday, July 24, 2013
Univision's decision earlier this week to cancel its popular Spanish-language morning sho ...
- Study: More Latinos Follow News In English
Around the Net In Media, Phyllis Fine - Wednesday, July 24, 2013
More U.S. Hispanics are following the news in English, with 82% sayi ...
- SMG Taps Burger King Digital Chief For Latin America
Online Media Daily, Joe Mandese - Monday, July 22, 2013
Starcom MediaVest Group has appointed Diego Fernandez-Martin senior vice president-managing director f ...
- Kmart Pushes Urban Boundaries With BTS Ads
Marketing Daily, Sarah Mahoney - Wednesday, July 17, 2013
While "Ship my pants" tested Kmart shoppers' taste tolerance for scatological hum ...
- Major Sponsors Return To Back Univision's 'Premios Juventud'
MediaDailyNews, David Goetzl - Tuesday, July 16, 2013
A quartet of sponsors are returning to Univision's youth awards show lat ...
- Big Media Captures The English-preferring Online Market
Engage:Hispanics, Lee Vann - Thursday, July 11, 2013
In January 2012, I wrote a piece on how digital publishers we ...
- Wendy's Uses Tweets In Songs; Taps Nick Lachey
Marketing Daily, Karlene Lukovitz - Wednesday, July 10, 2013
Now that the burger, which features a soft-pretzel bun, is being official ...
- Dodge Borrows Pitbull To Pitch Dart To Gen Y
Marketing Daily, Karl Greenberg - Thursday, July 11, 2013
The Spanish/English ad campaign features the artist whose handle is the na ...
- Under Armour 'Ready For August'
Marketing Daily, Karl Greenberg - Monday, July 8, 2013
Under Armour is extending its largest-ever global campaign, "I Will", with ...
- Healthcare And The Exchanges
Engage:Hispanics, Jose Villa - Friday, July 5, 2013
In the coming months, implementation of significant portions of the Affordable Ca ...
- Coca-Cola Campaign Celebrates Mexican Soccer Team
Marketing Daily, Karlene Lukovitz - Tuesday, July 2, 2013
Other elements of the campaign include "Plaza Coca-Cola," a year-round events progr ...
- NUVOtv Signs SMG Multicultural Upfront Deal
MediaDailyNews, Wayne Friedman - Tuesday, July 2, 2013
NUVOtv, the English-language cable network for Latinos, has inked a "charter" upfro ...