- Honda Latino Campaign 'Un Buen Fit' For Fit
Marketing Daily, Karl Greenberg - Friday, June 27, 2014
The campaign involves several TV spots starring the up-and-coming wild man comedi ...
- MiTu Raises $10 Million, Expands Ops And Production Facilities
MediaDailyNews, Erik Sass - Friday, June 27, 2014
MiTu, a digital video network targeting Hispanic millennials, has raised $10 milli ...
- How U.S. Hispanics View The World Cup: What Marketers Need To Know
Engage:Hispanics, Mario Carrasco - Thursday, June 26, 2014
Everybody's talking about this year's World Cup. Next to the Olympics, t ...
- Media Portrayals of Hispanics Skewed
MediaDailyNews, Erik Sass - Monday, June 23, 2014
U.S. Hispanic spending power is climbing fast, now closing in on $1 ...
- Entravision Buys Pulpo Media, Enhances Digital Ad Capabilities
MediaDailyNews, Erik Sass - Friday, June 20, 2014
Spanish-language broadcaster Entravision has acquired Pulpo Media, which offers digital advertising servic ...
- Investing In TV Companies? Choose Wisely
TV Watch, Wayne Friedman - Monday, June 23, 2014
What's your TV investment pleasure: sports TV or Spanish-language TV? Sending ...
- Latino MiTu Raise $10 Million In Financing Expansion
Around the Net in Video, P.J. Bednarski - Friday, June 20, 2014
MiTu, the multi-channel network that appeals to a multi-cultural YouTube audience h ...
- Comic Nick Thune Answers Questions For Honda Fit
Marketing Daily, Karl Greenberg - Thursday, June 19, 2014
The campaign, via agency of record RPA, puts the focus on t ...
- What Shopper Marketers Can Learn From Hispanic Shopping Malls
Engage:Hispanics, Roberto Siewczynski - Thursday, June 19, 2014
About a decade ago, I read in Icono Culture about a tre ...
- Chevrolet Kicks Off Spanish-Language Ads For Soccer
Marketing Daily, Karl Greenberg - Tuesday, June 17, 2014
Chevy is launching a raft of new ads for the Hispanic mark ...
- Hispanic Millennials Comfortable With English And Spanish Media
MediaDailyNews, Erik Sass - Tuesday, June 17, 2014
It's not news that Hispanic millennials born in the U.S. are mo ...
- NY Lottery Predicts The Future
Marketing Daily, Aaron Baar - Saturday, June 14, 2014
The New York Lottery is targeting Millennials with a campaign that posi ...
- Univision In Talks For Possible Sale
MediaDailyNews, Wayne Friedman - Friday, June 13, 2014
The dominant Spanish-language TV network group Univision Communications has been talking ...
- Futbol Will Be No. 1 In U.S.
Marketing Daily, Karl Greenberg - Friday, June 13, 2014
Soccer, futbol, whatever, will be the number one sport in the U. ...
- The World Cup, A Total Market Opportunity
Engage:Hispanics, Lee Vann - Thursday, June 12, 2014
Three things are clear. Total market has dominated the multicultural marketing dialog ...
- Chrysler 'Makes' A Campaign For The 2015 Chrysler 200
MAD, Larissa Faw - Friday, June 6, 2014
With its agency The Richards Group, the car maker is launching ...
- New Chrysler Campaign Says 'We Built This'
Marketing Daily, Karl Greenberg - Saturday, June 7, 2014
The Chrysler brand on June 7 launched the main body of i ...
- ImpreMedia Gives 'El Diario' A Design Makeover
MediaDailyNews, Erik Sass - Friday, June 6, 2014
"El Diario La Prensa," the venerable Hispanic newspaper founded in 1913, ...
- Futurecasting Latino Millennials And The New Initiative
Engage:Hispanics, Jose Villa - Thursday, June 5, 2014
More organizations are paying attention to Hispanics and Hispanic Millennials are drawi ...
- Urrutia Joins Fusion To Lead Digital Monetization
MediaDailyNews, Gavin O'Malley - Monday, June 2, 2014
Fusion has brought in Jorge Urrutia to its oversee digital monetization effort ...