- Latino Food Shoppers Becoming Mainstream
Marketing Daily, Tanya Gazdik - Thursday, August 28, 2014
The key to success for marketers will be to find a w ...
- Earn High Marks: Consumer Back-to-School Shopping Insights
Engage:Hispanics, Mario Carrasco - Thursday, August 28, 2014
Pack up the flip-flops and deflate the floaties. Kids are heading ba ...
- The Elusive Bicultural Latino Audience
Research Brief, Jack Loechner - Thursday, August 28, 2014
According to Horowitz Associates' Focus: Latino 2014 report. Bicultural Latinos, Hispanics w ...
- Why Aren't More Hispanic Shops In Adland's Vanguard?
MAD, Marty Orzio - Tuesday, August 26, 2014
Perspective is everything, I suppose. I began to appreciate how difficult clien ...
- Hispanics Are A Great Audience For Online Video, MediaVest's Skiko Says
Around the Net in Video, P.J. Bednarski - Tuesday, August 26, 2014
The U.S. Hispanic audience is far more likely to watch, download, sha ...
- Selling-In The Hispanic Shopper Program
Engage:Hispanics, Roberto Siewczynski - Thursday, August 21, 2014
In the shopper marketing business, much revolves around the "sell-in." ...
- Hispanics Ahead Of The Digital Curve
Research Brief, Jack Loechner - Tuesday, August 19, 2014
According to an analysis of strategies of leading brands and forward-thinking markete ...
- What Navarro Pharmacy Can Teach CVS
Engage:Hispanics, John Burn Marante - Monday, August 18, 2014
With an eye on strengthening CVS's position in the Hispanic marketplace, t ...
- Marketers Are Still Not Investing Enough In Digital Media
Engage:Hispanics, Lee Vann - Thursday, August 14, 2014
Every year around this time I am excited to analyze the Advertisi ...
- Music Drives Preferences For Multicultural Americans
Marketing Daily, Karl Greenberg - Wednesday, August 13, 2014
On average, per Nielsen Music 360, multicultural Americans spend $7 more ...
- Two Models for Two Hispanic Markets
Engage:Hispanics, Jose Villa - Thursday, August 7, 2014
Two of the hottest topics in Hispanic marketing in 2014 have be ...
- Univision Ties CBS For A July Thursday Night 18-49 Win
MediaDailyNews, Wayne Friedman - Friday, August 1, 2014
Some lackluster original episodes from a number of English-language networks as we ...
- How To Win The Hearts And Minds Of U.S. Latinos And Latinas
Engage:Hispanics, Arturo Nava - Friday, August 1, 2014
Since I emigrated from Mexico City in 1997, I have lived ...