- Cox's Facebook Effort Raises Money For Charity
Marketing Daily, Tanya Gazdik - Wednesday, December 28, 2011
The effort consists of a Holiday Digeez Snow Globe that allows Cox ...
- Target Puts Up Its Dukes
Marketing Daily, Sarah Mahoney - Friday, December 23, 2011
Target wasted no time positioning itself as the Boxing Day champ: Ev ...
- Marketers Score With Santa Ads
MediaDailyNews, David Goetzl - Saturday, December 24, 2011
Santa still can deliver gifts to marketers. Four spots featuring the ic ...
- Online Spending Sets New U.S. Record
Marketing Daily, Sarah Mahoney - Wednesday, December 21, 2011
ComScore says holiday shoppers are making spirits bright online, with the mo ...
- Ad Agency Big Fuel Makes Cat Videos for Humane Society in CatVent
VidBlog, Daisy Whitney - Thursday, December 22, 2011
If you're working today, you probably need an online video pick-me-up, rath ...
- Holiday Car Ads Deconstructed
Video Critique, Larry Dobrow - Thursday, December 22, 2011
I can't think of anything that would make my wife happier th ...
- Stores Shower Procrastinators With Email
Marketing Daily, Sarah Mahoney - Tuesday, December 20, 2011
With extended hours, stores like Macy's and Toys R Us are stayi ...
- Blockbuster: Free Batteries For Christmas
Marketing Daily, Sarah Mahoney - Monday, December 19, 2011
Blockbuster, which will be open from noon to 10 pm on Christm ...
- Record Sales Eyed; Walmart, Target Start Slugging
Marketing Daily, Sarah Mahoney - Thursday, December 15, 2011
Looks like there's a little more juice in those jingle bells th ...
- Chain Retailers Battle Over Christmas Trees
Around the Net In Brand Marketing, Karl Greenberg - Thursday, December 15, 2011
Americans bought 27 million holiday conifers last year, spending about $976 millio ...
- Cars Ads Bearing Gifts? No, Thanks
Marketing Daily, Karl Greenberg - Wednesday, December 14, 2011
Ad tracking firm Ace Metrix says there are more than 150 n ...
- Green Monday Ranks Third For Holiday Shopping
Marketing Daily, Tanya Gazdik - Wednesday, December 14, 2011
December 12, known as "Green Monday" (the second Monday in December wh ...
- Webroot Debuts Holiday 'Sobriety Test' App
Marketing Daily, Aaron Baar - Tuesday, December 13, 2011
Continuing a tongue-in-cheek mission to assist consumers who may have impaired judgme ...
- Procrastination: 41% Plan On The 11th Hour
Marketing Daily, Sarah Mahoney - Wednesday, December 14, 2011
Looks like more Americans are dragging their heels on holiday shopping th ...
- Microsoft Santa Experience Lands At Airports
Marketing Daily, Karl Greenberg - Monday, December 12, 2011
Not all 3D experiences are digital. But it is a little ironi ...
- Online Sellers Prep For Green Monday
Marketing Daily, Tanya Gazdik - Sunday, December 11, 2011
ComScore is predicting at least $1 billion in sales, which would pu ...
- Like Father, Like Son
Research Brief, Jack Loechner - Monday, December 12, 2011
According to a recent wave of LMX, conducted by Ipsos, fathers wi ...
- Magenta Meets New Directions For T-Mobile
Marketing Daily, Aaron Baar - Thursday, December 8, 2011
The country's fourth-largest wireless provider is taking its signature color and sty ...
- Eight in Ten Holiday Shoppers Giving $28 Billion In Gift Cards
Research Brief, Jack Loechner - Friday, December 9, 2011
According to NRF's 2011 Holiday Consumer Intentions and Actions survey conducted ...
- Too Much Christmas Turns Shoppers Away
Marketing Daily, Sarah Mahoney - Wednesday, December 7, 2011
Holly-jolly associates, relentless music, and dazzling decorations make people less willing ...
- Survey: 'They Can Always Return It'
Marketing Daily, Sarah Mahoney - Wednesday, December 7, 2011
Consumers are increasingly convinced that the quest for the perfect gift m ...
- Virgin Mobile Celebrates Fake Trees
Marketing Daily, Aaron Baar - Wednesday, December 7, 2011
Virgin Mobile USA is setting up fake Christmas tree lots in sever ...
- Capturing Last-Minute Mom Dollars This Holiday Season
Engage:Moms, Maria Bailey - Wednesday, December 7, 2011
Every retailer is scrambling to boost their bottom line for the ye ...
- Q&A: Shoppers Rowdier Or Just Deal-Desperate?
Marketing Daily, Sarah Mahoney - Friday, December 2, 2011
While much of what has happened so far this year was ...
- Moms Get App Happy This Holiday Season To Save Time And Money
Engage:Moms, Holly Pavlika - Friday, December 2, 2011
Moms shop. They are responsible for about $2.1 trillion in spending ...
- Discover Walks In FarmVille's Winter Wonderland
Marketing Daily, Aaron Baar - Thursday, December 1, 2011
The credit card and financial services company has partnered with social ga ...
- The Stupid Season Begins
Online Media Daily, George Simpson - Thursday, December 1, 2011
On Tuesday the Conference Board said that in November consumer confidence experienc ...
- Learnings From Black Friday
Around the Net In Brand Marketing, Karl Greenberg - Thursday, December 1, 2011
There are still nearly four weeks before Christmas. Here are some predictio ...