Tag results for "iab mobile"
- Pixalate Simplifies Viewability, Ad-Fraud Reporting With Launch Of 1TagPixalate on Tuesday launched 1Tag, a device-aware tag that measures ad fra ...
- IAB Releases New Mobile In-App Ad SpecThe Interactive Advertising Bureau (IAB) and IAB Tech Lab unveiled the late ...
- Baidu Acquires Maker Of Chatbot Engine, Demonstrates AI Capabilities The AI announcements, demonstrated at Baidu's developer event in Beijing Wednesday, inclu ...
- Hertz Ties Search To Mobile Proximity MarketingCompanies like Hertz are very close to understanding what drives purchases fr ...
- Debenhams Considers Store Closures To Focus On Social, Mobile ShoppingDebenhams could close up to ten stores and close down a distributi ...
- Marketers Are Not Fully Confident In Their Mastery Of MobileGood news: marketers have definitely understood the importance of mobile in the ...
- AOL Brings In Adsquare Data For Gelocation Targeting This deal, announced at the start of Mobile World Congress, will conne ...
- Hacking Company Cellebrite Suffers Data BreachIsraeli technology company Cellebrite has itself been hacked, according to Motherboard. T ...
- IAB Tech Labs Simplifies Mobile Viewability, Takes Control Of Verification The Interactive Advertising Bureau (IAB) said Friday the Tech Lab will ta ...
- StreamRail Reports Uptick In VPAID UseVideo ad server StreamRail says it experienced a five-fold increase mobile adopti ...
- Microsoft Cortana Brings AI To Harman Kardon Harman Kardon will integrate Microsoft's Cortana artificial intelligence software into its hardwar ...
- Brits Spend More Time Surfing On Mobile Devices Than ComputersMobile devices have overtaken computers as the primary method of consuming digit ...
- Three Surrenders On Ad Blocking, But Mobile Marketing Industry Must Heed The Shot Across Its BowsGood news that Three has dropped carrier-level ad blocking, but the mobi ...
- IAB: Search Ads Generate $16.3 Billion In First-Half 2016Mobile revenue rose 89% from the $8.2 billion reported during the fir ...
- Google Sees Lift From Maps Ads, Local Mobile ClicksAn increasing number of local searches on Google Maps are turning ...
- Customers Are Mobile -- Is Your Email Marketing?There has never been a better time to reach customers now th ...
- Mobile's Dominance Means There Are No Channels, Just ScreensMore was spent on mobile in the first half of 2016 th ...
- Google Turns On Incognito Mode In iOS Search AppIn a turn of events intended to protect consumers by allowing th ...
- Mobile Moves IPS Up The Shiny Object Tech LadderLocation services continue to grow in popularity, and with it the deployme ...
- Yelp May Have Violated iPhone Users' Privacy Rights By Uploading Address BooksA federal judge has rejected Yelp's argument that it's entitled to preva ...
- Sky Mobile Hands Social And Digital To Adam & Eve/DDBSoon-to-launch Sky Mobile has appointed Adam & Eve/DDB to handle digital a ...
- Google Checks TV Ads' Impact During Olympic Opener, Mobile SearchesDespite reports that TV viewership of the 2016 Rio Olympics opening ceremo ...
- Is Uber Really This Dumb And Arrogant?So just after the UK votes against mass migration, Uber asks Londone ...
- Stand Easy, Marketers -- Digital Detox Is Just Hot AirDigital marketers have nothing to fear as one in three pretend ...
- Google Profit, Lower CPC, Driven By Mobile Wrapped In Machine Learning, AIOnce the "Wild West of the digital marketing frontier," marketers have beco ...
- Uber Taken To Court By UK Drivers Over Employment StatusThe tribunal hearing brought against the ride-hailing company, which recently celebrated i ...
- Google Mobile CPCs For Branded Terms Rise Up To 30%Merkle released data Friday showing how Google's mobile brand cost per clic ...
- Why Real Time Isn't Fast Enough"Real time" isn't real time in most media. Predictive analysis really isn ...
- IAB Reports Record-Setting Q1 Revenue Of Nearly $16 BillionThe Interactive Advertising Bureau reported Thursday that U.S. Internet ad revenue reach ...
- YouAppi Updates Its Matching Algorithm, Ups DataYouAppi, a mobile tech firm specializing in customer acquisition, announced that ...
