- IAB Finds Signal Loss Driving Higher Ad Cost, Shift To Contextual
MediaDailyNews, Joe Mandese - Thursday, March 14, 2024
"We've had to rapidly think differently about how we can optimize o ...
- Supreme Court Tackles Social Media 'Censorship'
MediaDailyNews, Wendy Davis - Monday, February 26, 2024
Some justices expressed concern Monday with portions of Florida and Texas la ...
- Tech Lab Updates Podcast Ad Measurement, Grapples With File Downloads
MediaDailyNews, Laurie Sullivan - Thursday, February 22, 2024
The updates are intended to address the challenges in measuring podcast aud ...
- Google Hits Back At IAB After Releasing Privacy Sandbox Report
MediaDailyNews, Laurie Sullivan - Thursday, February 15, 2024
Google is disputing claims about its Privacy Sandbox in a new repo ...
- AR Ad Measurement Guidelines Released For Review, Read Them Here
MediaDailyNews, Joe Mandese - Thursday, February 8, 2024
"The [AR ad] market is projected to generate $1.2 billion in reven ...
- Google Must Fix Third-Party Cookie Competition Concerns Identified By UK CMA
MediaDailyNews, Laurie Sullivan - Monday, February 5, 2024
UK Competition and Markets Authority told Google it must do more ...
- Ad Industry Group Identifies Privacy Sandbox Challenges On Heels Of UK CMA Report
Search & Performance Insider, Laurie Sullivan - Tuesday, February 6, 2024
IAB Tech Lab released a document outlining some of the challenges ...
- IAB Benchmarks Value Of Free Digital Media Access To Consumers
MediaDailyNews, Laurie Sullivan - Tuesday, January 30, 2024
The study examines the value consumers would want in exchange for n ...
- IAB: Consumers Willing To Pay 12 Times What Advertisers Do For Digital
Planning & Buying Insider, Joe Mandese - Tuesday, January 30, 2024
Well, that's what my analysis of the IAB's just-released study shows: America ...
- Media Trades Blast Proposed 'Click To Cancel' Rules
MediaDailyNews, Wendy Davis - Tuesday, January 16, 2024
The proposed rules "will have significant negative ramifications for our members," t ...
- New Jersey Passes Opt-Out Privacy Bill
MediaDailyNews, Wendy Davis - Tuesday, January 9, 2024
New Jersey lawmakers on Monday passed a privacy bill that requires compani ...
- Google Privacy Sandbox Hits Major Challenges In Early Tests
Data & Programmatic Insider, Laurie Sullivan - Monday, January 8, 2024
IAB Tech Lab CEO Anthony Katsur stressed the radical change being implement ...
- What IAB Tech Lab's Katsur Predicts Next For Media
Media 3.0, Laurie Sullivan - Tuesday, December 26, 2023
IAB Tech Lab CEO Anthony Katsur shared his thoughts on how ...
- Creator Content Community Grows: Can Its Studio Content Neighbors Benefit?
TV Watch, Wayne Friedman - Thursday, December 14, 2023
The IAB says the "creator content" video economy continues to grow ...
- FTC To Hear From IAB, Cable Lobby, Others About 'Click-To-Cancel' Proposal
MediaDailyNews, Wendy Davis - Monday, December 4, 2023
The IAB, cable lobby and four other groups will participate in ...
- IAB Launches Multi State Privacy Accountability Certification
MediaDailyNews, Karlene Lukovitz - Tuesday, November 14, 2023
Ad-tech companies can now opt for a certification process showing compliance ...
- FTC Seeks To Block IAB From Weighing In On 'Dark Patterns' Battle
MediaDailyNews, Wendy Davis - Tuesday, November 7, 2023
The FTC is asking a federal judge to reject efforts by t ...
- IAB Tech Lab Plans To Verify Data Deletion Requests
MediaDailyNews, Laurie Sullivan - Friday, November 3, 2023
IAB Tech Labs CEO Anthony Katsur said a signal will propagate t ...
- Tech Lab Unveils Spec For Data Deletion Signal
MediaDailyNews, Wendy Davis - Thursday, November 2, 2023
The new "Data Deletion Request Specification" aims to help digital ad compani ...
- IAB Sides With Amazon In Battle Over 'Dark Patterns'
MediaDailyNews, Wendy Davis - Friday, October 27, 2023
"The FTC's complaint uses bureaucratese and terminology that has a negative connotati ...
- Google Reminds Advertisers To Prepare For End Of Third-Party Cookies
MediaDailyNews, Laurie Sullivan - Tuesday, October 17, 2023
Deprecation of third-party cookies is prompting Google to develop tools that he ...
- California Governor Signs Delete Act
MediaDailyNews, Wendy Davis - Tuesday, October 10, 2023
California Governor Gavin Newsom on Tuesday signed a law that aims ...
- Google Privacy Sandbox And The Radical Departure From Ad Targeting
Search & Performance Insider, Laurie Sullivan - Tuesday, October 10, 2023
Google's Privacy Sandbox is a radical departure from how the industry targe ...
- IAB Tech Lab AI Secures Adland's Future
MediaDailyNews, Laurie Sullivan - Monday, October 9, 2023
"We're a shiny penny industry," said Anthony Katsur, CEO of IAB Te ...
- Tech Lab Releases 'Identity Solutions Guidance' For Public Comment
MediaDailyNews, Joe Mandese - Thursday, October 5, 2023
The guidance is intended to help the digital ad industry grapple wi ...
- Supreme Court Takes Up Battle Over Content Moderation
MediaDailyNews, Wendy Davis - Friday, September 29, 2023
The Supreme Court on Friday agreed to consider the validity of la ...
- What Frustrates Retail Media Buyers (According To The IAB)
Planning & Buying Insider, Ray Schultz - Wednesday, September 13, 2023
Retail media standards and metrics have to be clearly defined. ...
- Why The Streaming, Linear TV Worlds Should Care About 'Outstream' Video Ads
Media Insider, Dave Morgan - Thursday, September 7, 2023
Now that we're seeing real fungibility of linear TV annual ad spe ...
- Ad Industry Presses To Derail California Data Broker Bill
MediaDailyNews, Wendy Davis - Wednesday, September 6, 2023
Major ad organizations and other business groups are pressing to derail ...
- IAB Council Talks About Privacy
Search & Performance Insider, Laurie Sullivan - Tuesday, August 29, 2023
The IAB Council has challenging positions in their work serving the ...