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Results for iab
Google Acquires Songza To Bolster Music Streaming, Online Advertising
Search Marketing Daily, Laurie Sullivan - Tuesday, July 1, 2014
Google acquired music streaming service Songza Tuesday to improve on its music ...
Most Viewable Things About Online Viewability Are The Scams
VidBlog, P.J. Bednarski - Tuesday, July 1, 2014
July 1 is the day the MRC's viewability standards for online video ...
16 More Companies Join IAB Ad Quality Program
Real-Time Daily, Tyler Loechner - Friday, June 27, 2014
The IAB has announced that 16 more companies are awaiting certification under ...
Programmatic Will Account For Nearly Half Of Digital Display Market This Year
Around the Net In MAD London, Sean Hargrave - Thursday, June 26, 2014
Nearly half of all digital display bought this year will be traded ...
Online Ad Revenue Up 19% In Q1 To $11.6B
MediaDailyNews, Mark Walsh - Thursday, June 12, 2014
Online advertising in the first quarter of 2014 continued to grow at ...
One In Four European Marketers Have Not Heard Of Programmatic
Around the Net In MAD London, Sean Hargrave - Tuesday, June 10, 2014
Programmatic advertising has been widely well received, particularly in America, but research ...
World Cup's Massive Mobile Moment: Half Of Smartphone-Owning Fans To Access Event On Devices
Mobile Marketing Daily, Steve Smith - Thursday, June 5, 2014
The 2014 World Cup is poised to set a new watermark in ...
Pixel-Sized Ads And Other Viewability Tricks
Around the Net in Video, P.J. Bednarski - Wednesday, May 28, 2014
Programmatic ad buying makes bogus ad views harder to track, and fraudsters ...
Without A View Rule, Facebook Premium Video Ads Will Cause Confusion
London Blog, Sean Hargrave - Wednesday, May 21, 2014
We knew all along that Facebook Premium Ads would soon be making ...
IAB Seeks A Short-Term Plan To Mesh Mobile, PC Ad Formats
VidBlog, P.J. Bednarski - Thursday, May 15, 2014
The Interactive Advertising Bureau is pushing to create a kind of interim ...
Cross-Screen Magic And The Future Of Media
MediaDailyNews, Liz Ross - Wednesday, May 14, 2014
We no longer need to be an industry of disparate parts, but ...
The Future of Mobile Ad Sales: Change, As Usual
Metrics Insider, Joe Laszlo - Wednesday, May 14, 2014
What's next with mobile? It's a question that all of us are ...
IAB Certifies 29 Companies In Updated Ad Quality Program
Real-Time Daily, Tyler Loechner - Tuesday, May 13, 2014
The Interactive Advertising Bureau (IAB) on Tuesday announced that 29 digital companies ...
Infolinks Creates New Ad Unit Based On IAB Specs
Search Marketing Daily, Laurie Sullivan - Friday, May 9, 2014
Infolinks has introduced an ad unit that gives publishers a new revenue ...
Why This Year's NewFronts Really Mattered
Video Insider, Frank Sinton - Friday, May 9, 2014
No longer just a diversion or a novelty act, online video is ...
Back To The Future Again: IAB Compares Digital Ad Market To Cable In 1982
Around the Net in Video, P.J. Bednarski - Thursday, May 8, 2014
Randall Rothenberg, president and chief executive Interactive Advertising Bureau, says for digital ...
Viewers Prefer Original Digital Video To News, Sports, Daytime TV
Online Video Daily, Gavin O'Malley - Wednesday, May 7, 2014
Although nothing beats prime-time TV, a majority of U.S. consumers now favor ...
IAB Announces UK Digital Upfronts
Around the Net In MAD London, Sean Hargrave - Wednesday, May 7, 2014
Following in the tradition of TV Upfronts, in which broadcasters show their ...
A Step-By-Step Look At The Viewability Problem
Around the Net in Video, P.J. Bednarski - Sunday, May 4, 2014
The viewability problem is aided by the fact that every entity involved--publishers, ...
Three In Four Marketers Moving Budget From TV To Digital Video
Around the Net In MAD London, Sean Hargrave - Tuesday, April 29, 2014
Three in four brand marketers and ad agency executives believe digital video ...
Undertone Puts Viewability Center Stage, Rolls Out 'Cost Per Viewable Impression' Model
Real-Time Daily, Tyler Loechner - Monday, April 28, 2014
Taking "viewability as a currency" to the next level, Undertone has announced ...
Ad Execs: Digital Video Predicted To Rival TV In Ad Importance
Online Video Daily, Gavin O'Malley - Monday, April 28, 2014
Within three to five years, new research suggests, a majority of brand ...
Online Move DuJour: AOL Teams With Miramax For Movies
VidBlog, P.J. Bednarski - Wednesday, April 23, 2014
Online video purveyors are coming up with ideas, new and apparently old, ...
IAB Names Sovrn's Cunningham VP Of Tech And Ad Ops
Real-Time Daily, Tyler Loechner - Friday, April 11, 2014
The Interactive Advertising Bureau on Friday named Scott Cunningham vice president of ...
Internet Ad Revenue Hits $42.8 Billion In 2013, Surpasses Broadcast TV
MediaDailyNews, Laurie Sullivan - Thursday, April 10, 2014
For the first time, marketers spent more to advertise on the Internet ...
Mobile Is The Billion-Dollar Baby, But Don't Forget About Tablets
Around the Net In MAD London, Sean Hargrave - Wednesday, April 9, 2014
Mobile advertising nearly doubled last year to break the billion-pound barrier. It ...
BofA's Paskalis: Think Like A Marketer, Not Advertiser, In Mobile
Mobile Marketing Daily, Mark Walsh - Monday, April 7, 2014
Marketers shouldn't think of mobile as a mere media channel, but as ...
A Common-Sense Look At The New IAB Viewability Guidelines
Online Spin, Joe Marchese - Thursday, April 3, 2014
You probably took note of the Media Research Council (MRC) and IAB ...
Ad Groups Tout Self-Regulation To White House
Daily Online Examiner, Wendy Davis - Tuesday, April 1, 2014
The government's ability to snoop on consumers poses very different policy issues ...
New IAB Glossary Limits 'View,' Defines 'Skip' (As In Ads)
Online Video Daily, P.J. Bednarski - Tuesday, March 11, 2014
For the first time since 2008, the IAB updated its Digital Video ...
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