Garfield at Large
MediaPost Week in Review
The Agency Business
MAD: MediaPost's Agency Daily
Accounts in Review
Out to Launch
People on the Move
Stan Mack's Real Mad
MAD - London
Online Media, Marketing
Daily Online Examiner
Email Marketing Daily
EU Email Marketing Daily
Email Insider Europe
Mobile Shop Talk
Search Marketing Daily
Social Media & Marketing Daily
The Social Graf
Online Media, Marketing
Data & Targeting Insider
Publishing & Publishers
The Daily Blog
Supply Side Insider
& The Media
Audience Buying Insider
Brand and Product Marketing
Thom Forbes: Top of the News
Engage Target Market Newsletters
Industry Sector Newsletters
Marketing Tools & Strategies
2016 Events Calendar
2017 Events Calendar
November 17, 2016, CO
Email Insider Summit
December 4 - 7, 2016, UT
Search Insider Summit
December 7 - 10, 2016, UT
Creative Media Awards
January 25, 2017, New York City
Email Insider Summit Europe
January 30 - February 2, 2017, The Alps
TV Insider Summit
October 16 - 19, 2016, Mohonk
Publishing Insider Summit
October 10 - 13, 2016, Austin
OMMA Bots & Chat
September 29, 2016, NYC
September 29, 2016, NYC
September 28, 2016, NYC
September 28, 2016, NYC
September 27, 2016, NYC
September 26, 2016, NYC
OMMA at Advertising Week
September, 2016, NYC
Brand Marketers Summit - Cross-Channel
August 24 - 27, 2016, Lake Tahoe
Programmatic Insider Summit
August 21 - 24, 2016, Lake Tahoe
IoT Marketing Forum
August 3, 2016, NYC
Masters of Media Selling
August 2 - 4, 2016, NYC
Agency of the Year
Content Marketing Insider Summit
Cross-Channel Marketing Insider Summit
Digital Out of Home Awards
Future of Media
Marketing Automotive Awards
Marketing Sports: Soccer in America
Mobile Insider Summit
OMMA at Internet Week
OMMA at SXSW
OMMA Audience Buying
OMMA Marketing Tech
OMMA Programmatic in New York
OMMA Programmatic TV
OMMA San Francisco
Online All Stars
Social Media Insider Summit
Video Insider Summit
Creative Media Awards (January 25, 2017, New York City)
OMMA Awards (September 26, 2016, NYC)
Appy Awards (May 17, 2016, NYC)
Marketing Automotive Awards (March 24, 2016, NYC)
Online All Stars (January 27, 2016, NYC)
Agency of the Year (January 21, 2016, NYC)
Digital Out of Home Awards (November 3, 2015, NYC)
Become A MediaPost Member
Subscribe to your choice of industry specific newsletters, save $100 on conferences, search member directories, comment on stories and more. Free to qualified media, marketing and advertising professionals.
All Member Directory
Manage My Account
Manage My Subscriptions
Feedback Loop (Comments)
About and Contacts
Forgot your password?
Results for iab
50:50 Viewability -- Could Innovation Be Playing A Major Role, As Well As Fraud?
London Blog, Sean Hargrave - Thursday, October 20, 2016
The latest figures put UK viewability at just 49% (including fraud), which ...
IAB Tech Lab Aims To Overcome The Divide Between Data And Creativity
RTBlog, Tobi Elkin - Thursday, October 20, 2016
How did the IAB Tech Lab's new ad standard for dynamic ad ...
Ad Industry: Tough Privacy Rules Will 'Undercut' Internet Marketplace
PolicyBlog, Wendy Davis - Wednesday, October 19, 2016
The ad industry is stepping up its fight against proposed privacy rules ...
IAB Tech Lab Releases Dynamic Content Ad Standard
Real-Time Daily, Tobi Elkin - Wednesday, October 19, 2016
In a bid to increase the relevance of ads delivered to consumers ...
New IAB Standards Promise Major Ad Shakeup
The Daily Blog, Erik Sass - Tuesday, October 11, 2016
The Interactive Advertising Bureau's new formats and standards for ad units will ...
The IAB Wants To Hear From You About Standard Ad Units
MoBlog, Gavin O'Malley - Monday, September 26, 2016
The ongoing mobile revolution is forcing marketers to reevaluate, well, pretty much ...
IAB Releases New Ad Unit Portfolio For Public Comment
Real-Time Daily, Tobi Elkin - Monday, September 26, 2016
The Interactive Advertising Bureau (IAB) on Monday released an overhaul of the ...
IBM Watson: Talking To An Ad
Real-Time Daily, Philip Rosenstein - Monday, September 26, 2016
IBM Watson has recently made a foray into consumer marketing, including initial ...
IAB Excited (And Cautious) About Virtual Reality
VidBlog, P.J. Bednarski - Monday, September 26, 2016
A new report suggests consumers shouldn't keep being told it's the greatest ...
Talent Shortage, Organizational Silos Are Hurdles To Delivering On Data Potential
Real-Time Daily, Tobi Elkin - Wednesday, September 21, 2016
While marketers and agencies are committed to leveraging data throughout their businesses, ...
P&G, Unilever And Google Join Coalition For Better Ads
Around the Net In MAD London, Sean Hargrave - Friday, September 16, 2016
The 'Coalition for Better Ads' aims to take on the "Herculanean task" ...
Can Brand And Tactical Native Advertising Coexist?
London Blog, Sean Hargrave - Tuesday, September 13, 2016
Native advertising that aggressively pushes sales? Yes, to a point -- but ...
What Does Facebook's Move Into Header Bidding Mean?
RTBlog, Tobi Elkin - Friday, August 26, 2016
Facebook's joining the header bidding party; what does it mean for ad ...
New Program Aims To Train The Next Generation Of Digital Marketing And Media Leaders
RTBlog, Tobi Elkin - Thursday, August 18, 2016
A new program spearheaded by the IAB Education Foundation seeks to train ...
IAB Overhauls Attribution, Releases New Primer
Real-Time Daily, Tobi Elkin - Thursday, August 11, 2016
The Interactive Advertising Bureau's (IAB) Advanced Attribution Working Group, part of the ...
Search Beyond The Keyword
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, August 10, 2016
The next evolution of search is the ability to process, categorize and ...
How Do You Solve A Viewability Problem Like Success?
London Blog, Sean Hargrave - Tuesday, August 2, 2016
Takeover campaigns are all the rage, but they have been throwing up ...
BPA Worldwide Certifies Exelate's B2BX Audience Data
Real-Time Daily, Tobi Elkin - Thursday, July 28, 2016
BPA Worldwide, the global not-for-profit assurance provider, on Thursday said it certified ...
How To Convince Consumers To Disable Ad Blockers
Around the Net in Real-Time, Tobi Elkin - Wednesday, July 27, 2016
While a report from the Interactive Advertising Bureau (IAB) this week found ...
IAB Study Says Advertisers Can Win Back Ad Blocking Consumers If They Follow A Few Crucial Guidelines
Mediapsssst, Richard Whitman - Tuesday, July 26, 2016
The Study found that many consumers would be perfectly happy to disable ...
Guy Phillipson To Step Down As IAB UK Chief Executive
Around the Net In MAD London, Sean Hargrave - Wednesday, July 20, 2016
Guy Phillipson, the chief executive of the UK's Internet Advertising Bureau, will ...
JCDecaux Underlines Digital Ambitions By Joining IAB UK
Around the Net In MAD London, Sean Hargrave - Friday, July 15, 2016
The outdoor media giant has joined the digital advertising trade body to ...
IAB UK Believes Digital's ROI Metrics Will Protect It From Post-Brexit Budget Cuts
Around The Net In EU Email Marketing, Sean Hargrave - Wednesday, July 6, 2016
What does Brexit mean for the UK's digital advertising industry? Tim Elkington, ...
IAB Issues Whitepaper On Programmatic Video That Aims To Clarify Complexity
RTBlog, Tobi Elkin - Friday, July 1, 2016
The IAB has issued a whitepaper that seeks to clarify the confusion ...
Consumers Want More Control Over Mobile Ads, IAB Finds
Around the Net In MAD London, Sean Hargrave - Wednesday, June 29, 2016
Out of 1012 adults polled by Differentology for the IAB UK, 58% ...
Relevancy Is A Mobile Display Myth -- It's User Control That Will Stop The Blocking
London Blog, Sean Hargrave - Wednesday, June 29, 2016
Hate to break it to you -- but nobody picks up a ...
Programmatic's Race To The Bottom Is A Non-Starter
London Blog, Sean Hargrave - Tuesday, June 21, 2016
Falling CPMs were widely feared, but the latest IAB Europe research suggests ...
Google And Facebook Devour Ad And Data Pie -- Scraps For Everyone Else
Around the Net in Real-Time, Tobi Elkin - Monday, June 20, 2016
Jason Kint, CEO of Digital Content Next, regales us with his take ...
Viewability Is More Of A 'Commercial Discussion,' Says GroupM's Joe Barone
RTBlog, Tobi Elkin - Wednesday, June 8, 2016
Viewability is more of a "commercial" discussion while ad blocking is about ...
IAB Weighs In Against Broadband Privacy Rules
Daily Online Examiner, Wendy Davis - Friday, May 27, 2016
Privacy proposals put forward by the Federal Communications Commission "threaten to hamper ...
Page 1 of 10.
Next Articles »
All Archives >
Privacy/Terms & Conditions
©2016 MediaPost Communications. All rights reserved.
1460 Broadway, New York, NY 10036
tel. 212-204-2000, fax 917-591-3261,