MediaPost Publications

Tag results for "iab" for June 2013

Be Persistent, Colorful, Short, Valuable: IAB Issues Mobile Creative Manifesto
Mobile Marketing Daily, Steve Smith - Tuesday, June 18, 2013
In tandem with the Cannes Lions celebration this week, the IAB survey ...
Rich Media Ads Outperform Mobile Banners
Online Media Daily, Mark Walsh - Monday, June 10, 2013
More than a year after selecting five mobile ad formats as pa ...