- An MRAID For Measurement
Metrics Insider, Joe Laszlo - Tuesday, November 25, 2014
At an IAB Mobile Center board meeting last year, a very sma ...
- IAB Announces Preliminary NewFronts Schedule
Online Video Daily, P.J. Bednarski - Thursday, November 20, 2014
This year's round of digital upfront presentations begins April 27, with T ...
- Unilever Wants To Pay Only For Online Ads People Actually See
VidBlog, P.J. Bednarski - Tuesday, November 11, 2014
Unilever only considers an ad to be complete when all of ...
- Trust But Verify: That's An Online Ad Phrase Now
VidBlog, P.J. Bednarski - Friday, November 7, 2014
There's a brisk business in trying to be the honest broker ...
- Paving The Way For A 'Programmatic Direct' Future
RTBlog, Tyler Loechner - Monday, November 3, 2014
The ironically named OpenDirect API from the Interactive Advertising Bureau (IAB) ...