Tag results for "iab" for April 2015
- More Than Two In Three Tell IAB Video Spend Will Increase Next YearAccording to a study by the Interactive Advertising Bureau (IAB), 68% ...
- Data Optimizes Vungle Creative Labs Video Ad PlacementVungle has launched a London-based team of artists, filmmakers and interactive specialis ...
- Digital Advertising Revenues Reach Record $49.5B, The IAB SaysThe biggest gainer was mobile advertising, which went through the roof--up 76 ...
- Connected Devices Changing Viewing Habits"In many ways, we're experiencing a new golden age of content," t ...
- Less Ads Mean Streaming TV Tops Traditional ViewingHalf of connected TV owners are more likely to stream content th ...
- Social TV On The Rise, IAB Finds A large majority of American adults use mobile devices or computers whi ...
- IAB Reveals Record Spending -- But Why The Mobile Attention Disconnect?If more than half of all Web content is consumed on ...
- The Good, Bad & Ugly Of IAB's Definition of NativeBanner ads failed to meet the needs of the sophisticated marketer. ...
