- Billion-Dollar Con Men Will Be Tackled... Next Year
London Blog, Sean Hargrave - Friday, October 23, 2015
As a guide to ad fraud is published, a seal to pro ...
- Search And Television, Remember The Two-Screen Strategy?
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, October 20, 2015
The holiday shopping season is getting underway and paid-search advertisers are looki ...
- Digital Bill Of Rights (Proposed)
Real-Time Daily, Mike Donahue - Tuesday, October 20, 2015
I'm glad Randall Rothenberg and Scott Cunningham at the IAB have decid ...
- AOL UK MD Bemoans Advertisers' "Terrible Use Of Data"
Around the Net In MAD London, Sean Hargrave - Friday, October 16, 2015
AOL's UK MD Hamish Nicklin warned marketers that "terrible use of dat ...
- Ad-Blocking Horse Leaves; IAB Closes Barn Door
Online Spin, Kaila Colbin - Friday, October 16, 2015
People are installing ad-blockers at an epidemic rate. It's a crisis n ...
- The Online Ad Biz Heads For Rehab
VidBlog, P.J. Bednarski - Thursday, October 15, 2015
"We messed up," writes the IAB's vice president of technology and ...
- IAB Moves Into The Neighborhood, Releases Guidelines For Local Advertising
SearchBlog, Laurie Sullivan - Wednesday, October 14, 2015
Locally targeted campaigns can make or break online strategies through digital interactio ...
- Nature
Garfield at Large, Bob Garfield - Monday, October 12, 2015
Fraud. Non-viewability. Low CTRs. Banner blindness. For years they were treated ...
- Advertisers Expect To Spend More On Advanced TV
MediaDailyNews, Wayne Friedman - Thursday, October 8, 2015
A majority of advertisers already use some form of advanced TV ...
- IAB UK Quells Ad-Blocking Fears With Strong Growth Figures
Around the Net In MAD London, Sean Hargrave - Thursday, October 8, 2015
Digital advertising spend hit GBP4bn in the UK during the first ha ...
- Ad Blockers Be Damned - Display Is On A (Mobile) High
London Blog, Sean Hargrave - Thursday, October 8, 2015
Forget the ad-blocking doom and gloom for a moment -- digital displ ...
- UX And The Art And Science Of Measurement
Metrics Insider, Sherrill Mane - Thursday, October 8, 2015
Last week at the IAB MIXX Conference, I had the pleasure ...
- Relevant Ads Are All Relative
Publishing Insider, Ari Rosenberg - Thursday, October 1, 2015
Our definition of relevancy does not match the consumers' definition, and th ...