MediaPost Publications

Tag results for "iab" for January 2016

Randy Goes All Sarah Palin On Us
MediaDailyNews, George Simpson - Thursday, January 28, 2016
Randy Rothenberg, the president and CEO of the Interactive Advertising Bureau, d ...
IAB: Digital, Mobile Rival TV As Political Info Source
Mobile Insider, Philip Rosenstein - Thursday, January 28, 2016
Digital media has reached parity with TV as a primary information sour ...
IAB CEO Randall Rothenberg Targets The Truth
Data and Targeting Insider, Laurie Sullivan - Wednesday, January 27, 2016
What does the Interactive Advertising Bureau do well and what does ...
IAB: Digital, Mobile Rival TV As Political Info Source
Red, White & Blog, Philip Rosenstein - Wednesday, January 27, 2016
Digital media has reached parity with TV as a primary information sour ...
Why The Time Is Perfect For The IAB's Data Center Of Excellence
Search & Performance Marketing Daily, Dave Hendricks - Wednesday, January 27, 2016
Ad tech and online advertising as a whole are undergoing a peri ...
Yahoo Japan Joins IAB Tech Lab
Real-Time Daily, Tobi Elkin - Tuesday, January 26, 2016
Yahoo Japan has joined the Interactive Advertising Bureau (IAB) Tech Lab ...
Google AMP Project To Support Ads When It Launches In February
SearchBlog, Laurie Sullivan - Tuesday, January 26, 2016
When the Accelerated Mobile Pages Program (AMP) launches on Google search ...
IAB Opens Data Center, Names MediaMath's Zawadzki Chair
MediaDailyNews, Laurie Sullivan - Sunday, January 24, 2016
The Interactive Advertising Bureau (IAB) launched an independently funded IAB unit ...
Say What? IAB Unveils A Video Advertising Glossary
Online Video Daily, P.J. Bednarski - Monday, January 25, 2016
The IAB starts by defining 40 digital video terms, after winnowing do ...
IAB's Rothenberg Blasts Adblock-Plus
Online Video Daily, Randall Rothenberg - Monday, January 25, 2016
In his speech at the annual leadership conference, IAB CEO Randall Rothenbe ...
Online Ad Chaos Drives Ad-Blocking, IAB Chief Says
PolicyBlog, Wendy Davis - Monday, January 25, 2016
"Ad-blocking has been a consumer plebiscite," IAB President and CEO Randall Rothenbe ...
Tremor Video's Lauren Wiener Named IAB Chair
Real-Time Daily, Tobi Elkin - Monday, January 25, 2016
The Interactive Advertising Bureau (IAB) Board of Directors elected Lauren Wiener, presiden ...
IAB Updates Lexicon, Includes Search Engine References And Techniques
Around the Net in Search Marketing, Laurie Sullivan - Friday, January 22, 2016
The Interactive Advertising Bureau has created a lexicon of descriptions and methodologi ...
Google Releases Bad Ads Report 2015 Days Before IAB Leadership Meeting
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 21, 2016
Google disabled more than 780 million ads in 2015 for violating i ...
Hoping Ad Blocking Will Just Go Away, The IAB Un-Invited Adblock Plus From Its Annual Conference
Mediapsssst, Richard Whitman - Monday, January 18, 2016
Of the dis-invitation, IAB spokesperson Laura Goldberg said: "The IAB Annual Leadersh ...
IAB Dis-Invites Adblock Plus From Leadership Confab
VidBlog, P.J. Bednarski - Friday, January 15, 2016
The IAB sent an email refunding their registration fee, and rebuffed ...
Mobile Programmatic -- IAB Uncovers 'Disconnnect' Between Usage And Understanding
Around the Net In MAD London, Sean Hargrave - Wednesday, January 13, 2016
Marketers are increasingly buying mobile programmatically but there is a "clear disconnec ...
IAB Tech Lab Releases Protocols For OpenRTB
Real-Time Daily, Tobi Elkin - Tuesday, January 12, 2016
The Interactive Advertising Bureau's (IAB) Tech Lab on Tuesday released its OpenR ...
Another DUI For The IAB
Publishing Insider, Ari Rosenberg - Thursday, January 7, 2016
In 2013 the Interactive Advertising Bureau published its "Native Advertising Playbook" ...
What Five Big Players Plan For NewFronts
Around the Net in Video, P.J. Bednarski - Wednesday, January 6, 2016
Fullscreen gets ready for an upcoming SVOD presence; BuzzFeed wants to impre ...