- Programmatic's Mainstream Future: Building Cohesion, Reducing Friction
Real-Time Daily, Alanna Gombert - Monday, February 29, 2016
The agency's role in programmatic's future is critical. For agencies to st ...
- The New York Times Weighs In OnThe Ad Blocking Wars
Around the Net in Real-Time, Tobi Elkin - Monday, February 22, 2016
The New York Times Sunday Review finally addressed the ad blocking war ...
- Why Don't We Fight Mobile Ad Blockers By Certifying Reputable Publishers?
London Blog, Sean Hargrave - Monday, February 22, 2016
It's the publishers that need to act responsibly, not mobile operators meeti ...
- IAB Posts Buyer's Guide To DOOH
MediaDailyNews, Erik Sass - Tuesday, February 16, 2016
Last week the Interactive Advertising Bureau released its first buyer's guide f ...
- Alanna Gombert Named Deputy GM IAB Tech Lab, VP Tech And Ad Operations, IAB
Real-Time Daily, Tobi Elkin - Tuesday, February 16, 2016
The IAB Technology Laboratory on Tuesday appointed Alanna Gombert to the new ...
- Email Bonanza As 'Second Screening' Becomes 'Joint Screening'
Email Insider Europe, Sean Hargrave - Wednesday, February 17, 2016
IAB UK research shows that people are actively checking email while watchi ...
- Couch Surfers As Keen On MCommerce As Their Soap's Plot Line
London Blog, Sean Hargrave - Thursday, February 11, 2016
Brits are focused on the second screen as much as the televisio ...