- Consumers Want More Control Over Mobile Ads, IAB Finds
Around the Net In MAD London, Sean Hargrave - Wednesday, June 29, 2016
Out of 1012 adults polled by Differentology for the IAB UK, 5 ...
- Relevancy Is A Mobile Display Myth -- It's User Control That Will Stop The Blocking
London Blog, Sean Hargrave - Wednesday, June 29, 2016
Hate to break it to you -- but nobody picks up ...
- Programmatic's Race To The Bottom Is A Non-Starter
London Blog, Sean Hargrave - Tuesday, June 21, 2016
Falling CPMs were widely feared, but the latest IAB Europe research sugges ...
- Google And Facebook Devour Ad And Data Pie -- Scraps For Everyone Else
Around the Net in Real-Time, Tobi Elkin - Monday, June 20, 2016
Jason Kint, CEO of Digital Content Next, regales us with his ta ...
- Viewability Is More Of A 'Commercial Discussion,' Says GroupM's Joe Barone
RTBlog, Tobi Elkin - Wednesday, June 8, 2016
Viewability is more of a "commercial" discussion while ad blocking is abo ...