- Customer Identification Helps To Drive Repeat Purchases
Research Intelligencer, Robert Williams - Thursday, April 18, 2024
Identification not only helps retailers, but also brands that are seeking ...
- ID5 Closes $20M Series B Funding, Expands Identity Focus
MediaDailyNews, Laurie Sullivan - Tuesday, April 9, 2024
TransUnion and Sir Martin Sorrell's S4S Ventures contributed significantly to the fundi ...
- The Trade Desk: Reject Chrome Privacy Sandbox, Adopt Other Identifiers
MediaDailyNews, Karlene Lukovitz - Wednesday, December 13, 2023
The DSP's product VP warns that the 'hypercomplicated' privacy system is like ...
- VideoAmp Bows Cookie-Less, 'Commingled' ID Solution
MediaDailyNews, Karlene Lukovitz - Friday, December 8, 2023
Graph is designed to optimize scalability and accuracy in reaching targeted dem ...
- Dentsu Preps Merkury Media, Creative Solutions For 2024 Rollout
Mediapsssst, Richard Whitman - Monday, November 6, 2023
When these new identity-enabled media and creative solutions go live next ye ...
- Younger Consumers Are Most Likely To Protect Privacy
Research Intelligencer, Robert Williams - Thursday, October 19, 2023
Forty-two percent of people ages 18 to 34 have switched companies ...
- Yahoo, LiveRamp Expand Partnership To Scale Addressability
MediaDailyNews, Karlene Lukovitz - Monday, October 16, 2023
Brands using the Yahoo DSP can achieve greater reach through Yahoo ConnectI ...