Tag results for "impressions"
- Why Initial Standard Will Be Two Steps Forward For Out-of-HomeFollowing some criticism that was a step backwards for out-of-home, MRC chi ...
- Next Steps For Google After NewFrontsIf the DOJ finds Google violated antitrust laws, it will schedule ...
- MRC Issues Finalized OOH Media Standard, This Phase Excludes AudiencesThe phase deals only with "impressions." Some see it as a st ...
- Streaming, CTV CPMs Under Pressure As New Ad Options ExpandAs competitors ramp up their AVOD options for their streaming/digital platforms, growi ...
- MRC Releases Invalid Traffic Update, Includes Property-Level ReportingThe new guidance reflects rapidly emerging forms of invalid traffic that alrea ...
- DoubleVerify Gets CTV 'Video Viewable' MRC AccreditationMRC accreditation for Video Viewable Impressions for CTV will help identify issu ...
- Streamers' National TV Marketing Dips 20% In Q1Streaming marketing on national paid and promotional TV networks continues to s ...
- Criteo Secures Its First MRC AccreditationCriteo's accreditation marks a major step forward in the maturation of reta ...
- Instacart Reaches Milestone, MRC AccreditationInstacart has earned what it believes to be one of the mo ...
- 'Dune: Part Two' Opens Strong, Boosts Weak Theatrical MarketThe 2024 box office is down 13% year-to-date vs. the year befor ...
- Mining Value From Seconds-Based TV MeasurementThe granularity of second-by-second TV audience measurement promises to usher in ...
- CPMs On Cookieless Ad Inventory Rise As Competition IncreasesQuantcast CTO Peter Day shared preliminary data around cookieless ad inventory testi ...
- Streaming TV Spend, Marketing Value Declines Over Heavy NFL, NBA Programming PeriodStreaming TV and video platforms have slowed national TV ad spend ...
- Google Cookies Crumble With Results Better Than Apple, But Not Good EnoughIt's been a difficult transition away from Google Chrome browser cookies f ...
- Paramount+ Led Q3 In Share Of Promo Impressions Among StreamersTV ad impressions were up 1.4% overall, but national TV spend w ...
