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Results for insurance
Insurance Targeting: Marketing Same Product To Three Demos
Data and Targeting Insider, Laurie Sullivan - Thursday, July 10, 2014
Digital marketing agency PM Digital and analytics company Paradysz set out to ...
Liberty Mutual, Havas Debut "New" Car Insurance Campaign
MAD, Larissa Faw - Monday, June 30, 2014
Dubbed, "See Car Insurance in a Whole New Light," the campaign includes ...
Liberty Mutual Effort Stars 'Everyday Americans'
Marketing Daily, Tanya Gazdik Irwin - Tuesday, July 1, 2014
Liberty Mutual Insurance is kicking off a campaign that includes 30- and ...
Lessons And Opportunities
Marketing: Health, Jeff Gourdji, John Kutz - Monday, June 30, 2014
Now that the near-deafening noise surrounding the Affordable Care Act's Healthcare Exchanges ...
AXA Combines Addresses And Smartphone Data To Target SMEs Outdoor
Around the Net In MAD London, Sean Hargrave - Thursday, June 19, 2014
Insurance brand AXA is combing through information to identify where SMEs are ...
AWNY Names Allstate's Cochrane Its 2014 Woman Of The Year
MAD, Steve McClellan - Wednesday, April 9, 2014
Lisa Cochrane is cited for her creativity, leadership and innovation as well ...
Obamacare Insurance Sell: Get Back To Marketing Basics
MediaDailyNews, Wayne Friedman - Monday, March 17, 2014
Speaking at MediaPost's Marketing Health conference, Adam Stalker, national digital director of ...
Buy Or Wait: Esurance App Will Tell You
MAD, Steve McClellan - Monday, February 24, 2014
The application, created by a Deutsch LA division, predicts whether the price ...
Customer Service, Innovation Drive Brand Perception
Marketing Daily, Karl Greenberg - Thursday, February 6, 2014
All things being equal, telematics is a way for automakers to customize, ...
Liberty Mutual Plays Up 'Passion'
Marketing Daily, Tanya Gazdik Irwin - Friday, November 15, 2013
Liberty Mutual is focusing on the company's passion to protect, comparing it ...
Facebook's FBX Grows Quarter-Over-Quarter, Spend Up 45% In Q3
Real-Time Daily, Tyler Loechner - Monday, November 11, 2013
Data on the Q3 use of the Facebook Exchange (FBX), Facebook's real-time ...
Insurance Searches On The Rise Via Mobile
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, November 5, 2013
Some 40% of online insurance research time is spent on mobile devices, ...
Progressive Strives To Keep 'Flo' Fresh
Marketing Daily, Tanya Gazdik Irwin - Tuesday, November 5, 2013
Progressive has adopted a strategy unlike any other in the insurance industry, ...
Exchanges: 5 Steps For Health Plans To Succeed In 2014 And Beyond
Marketing: Health, Jim Porter - Friday, November 1, 2013
The Affordable Care Act (ACA) train has left the station - leaving ...
Marketplace Open Enrollment Today: Tips for Insurance Organizations in Today's Consumer-Directed Healthcare Marketplace
Marketing: Health, Bart Foster - Tuesday, October 1, 2013
Today marks the first day of open enrollment for the Affordable Care ...
Aetna Takes A Stand For Health Cost Reform
Marketing Daily, Laurie Petersen - Wednesday, September 11, 2013
Aetna has taken the next step in its $50 million campaign for ...
Insurer Offers Coverage for Reputational Harm on Social Media
The Social Graf, Erik Sass - Thursday, July 18, 2013
Marketers and PR types are keenly aware of the damage that can ...
J.D. Power: Auto Insurers Need To Talk To Customers
Marketing Daily, Karl Greenberg - Tuesday, June 25, 2013
"In 2013, there is a sharp rise in the number of customers ...
Aging Pet Owners, Aging Pets
Engage:Boomers, Stephen Reily - Monday, June 10, 2013
Recently, we conducted a survey on pet owners among the women aged ...
We Need Our Grandmama
Engage:Men, Ky Henderson - Thursday, June 6, 2013
Way, way back in the early 1990s, there was a brief period ...
Allstate Monitoring More Teen Drivers
Around the Net In Brand Marketing, Karl Greenberg - Thursday, May 30, 2013
Allstate Corp. said that later this year it will launch products aimed ...
Geico Zooming By Allstate?
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, May 8, 2013
Geico could overtake Allstate Corp. as the nation's No. 2 auto insurer ...
State Farm Tests Driving Monitor App
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, May 7, 2013
Insurance companies are offering discounts to motorists willing to plug devices into ...
Healthcare Insurers: Welcome to the World of B-to-C Marketing
Marketing: Health, Bart Foster - Tuesday, May 7, 2013
A major component of the fast-approaching Affordable Care Act is the creation ...
State Farm Wants A Few Good Neighbors To Stay In The Right Lane And Test Its Driving App
MoBlog, Steve Smith - Tuesday, May 7, 2013
Rather than pop another gadget in people's cars to gather driving data, ...
Mobile Path To Purchase Starting At Searches Becomes Clearer
Online Media Daily, Laurie Sullivan - Thursday, May 2, 2013
Reports, financial investments and company earnings confirm a growing change in human ...
Boston Accent: Brands Should Speak, But Softly
Marketing Daily, Sarah Mahoney - Sunday, April 21, 2013
As Boston residents settle back into their daily routines, a handful of ...
Starcom, Havas Split Esurance Media Business
MediaDailyNews, Steve McClellan - Friday, April 5, 2013
Online car insurance company Esurance has split its media assignment between Publicis ...
Esurance Moves Into Walmart
Around the Net In Brand Marketing, Karl Greenberg - Monday, March 25, 2013
Online car-insurance retailer Esurance is launching a pilot program on Friday to ...
Northwestern Mutual Ensuring More Tournament Exposure
Around the Net In Brand Marketing, Karl Greenberg - Friday, March 8, 2013
Now in its second year as a corporate partner of the NCAA, ...
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