- Privacy-Focused Brave Search Launches AI Ask Engine
MediaDailyNews, Laurie Sullivan - Thursday, April 18, 2024
Brave has integrated AI into its search engine to create a real-ti ...
- Google AdSense Ad Intents Format Launches For Automated Ads
MediaDailyNews, Laurie Sullivan - Thursday, April 18, 2024
The Ad Intents format provides a new option for publishers for Au ...
- Leaving A Clue: How B2B Intent Data Can Drive Sales
Email Insider, Ray Schultz - Monday, February 5, 2024
Bombora and Apollo have teamed up to help B2B salespeople meet the ...
- 64% Of Lead-Generation, Engagement Strategies Underperform: CMO Council
MediaDailyNews, Laurie Sullivan - Tuesday, January 30, 2024
Marketers should be doing much better at driving customer acquisitions, but near ...
- In The Zone: You're Either A B2B Data Hero Or The Opposite
Email Insider, Ray Schultz - Friday, January 26, 2024
All who are trapped in the Data Dead Zone reports issues wi ...
- TikTok: The Gen Z Search Engine
MediaDailyNews, Laurie Sullivan - Tuesday, January 16, 2024
When Google CEO Sundar Pichai said "competition comes from nowhere" at ...
- Yelp Expands Use Of Neural Networks To Improve Ad Matching, Search
MediaDailyNews, Laurie Sullivan - Tuesday, October 24, 2023
Yelp has expanded its use of neural networks to improve ad matchin ...
- Reddit Releases Contextual Targeting, Keywords
MediaDailyNews, Laurie Sullivan - Thursday, August 31, 2023
Reddit's EVP of business marketing Jim Squires believes AI's promise and potenti ...
- YouTube Shorts Product Lead Offers Insights For Creators And Brands
MediaDailyNews, Colin Kirkland - Friday, August 25, 2023
YouTube Shorts' product lead Todd Sherman discusses hashtags and ideal posting time ...
- SalesIntel Unveils A New Intent Data Tool
Email Marketing Daily, Ray Schultz - Thursday, August 17, 2023
The new product allows brands to leverage intent signals further up t ...
- Acoustic Teams Up With Snowflake To Leverage B2C Intent Signals
Email Marketing Daily, Ray Schultz - Thursday, August 17, 2023
The new tool centralizes all customer data in one place. ...
- Where Ecommerce Implements Technical SEO/Schema
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 1, 2023
Through its platform SearchIQ, BrightEdge is tracking things that impact ranking a ...
- TechTarget Unveils Enhancements To Its B2B Targeting Platform
Email Marketing Daily, Ray Schultz - Monday, July 24, 2023
Email nurture campaigns are focused on active buyers and their interests pu ...
- Marketers Offered Identity-Free Personas
Email Marketing Daily, Ray Schultz - Wednesday, July 5, 2023
Nano Interactive is launching a tool to help brands reach demographics. ...
- GumGum To Begin Optimizing Attention Metrics In Q3 2023
Data & Programmatic Insider, Laurie Sullivan - Monday, June 12, 2023
Brand uplift, message recall, purchase intent, and brand affinity are some ...
- Publishers Are Offered An Intent-Based Tool To Personalize Ads
Publishers Daily, Ray Schultz - Tuesday, May 30, 2023
Bombora's new platform determines topics of interest by device ...
- Acoustic Debuts Behavior-Based Multichannel Marketing Platform
Email Marketing Daily, Ray Schultz - Wednesday, May 24, 2023
Brands can streamline marketing across channels using its new marketing platform, B ...
- Mark Connon Appointed As Bombora's First President
Email Marketing Daily, Ray Schultz - Thursday, May 18, 2023
Connon will lead sales, marketing and customer experience activities at the fir ...
- Dotdash Meredith Debuts Cookieless Ad Targeting Tool
Publishers Daily, Ray Schultz - Wednesday, May 17, 2023
The intent-based product reaches consumers in key moments of intent across a ...
- The Q1 Playbill: What Sales Teams Wanted To Know When Researching Topics Online
Email Insider, Ray Schultz - Monday, May 15, 2023
Sales automation was the hottest search topic in terms of growth ...
- Bring On The Content: B2B Buyers Demand More - Especially Email Newsletters
Email Insider, Ray Schultz - Friday, May 12, 2023
Newsletters show strong growth and are now more "in vogue" -- b ...
- Intent Data Drives Lower CPCs, Higher CTRs, Stronger Performance In PPC Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 5, 2023
Intent-based ad targeting in pay-per-click campaigns drove significantly stronger performance and rea ...
- Intent Data Drives Higher Ad Clickthrough Rates: Study
Email Marketing Daily, Ray Schultz - Friday, May 5, 2023
Intent-based targeting leads to better results in pay-per-click campaigns, and A/B tes ...
- Sitecore Enhances Cloud Components, Including Email Design
Email Marketing Daily, Ray Schultz - Tuesday, April 25, 2023
Sitecore's XM Cloud Components is designed to help brands reach customers ...
- B2B Marketing And The End Of Third-Party Cookies
Around the Net in Email, Ray Schultz - Monday, April 24, 2023
The end of third-party cookies is rapidly approaching. Going forward, targeting f ...
- Magna, Yahoo Analyze How Ad Creative Impacts 61 Metrics
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 18, 2023
The study examined how ad creative impacts 61 metrics including lift, sear ...
- Flagging Intent: The Benefits And Challenges For B2B Marketers
Email Insider, Ray Schultz - Tuesday, April 18, 2023
Most firms say intent data works, but only 36% are using ...
- Why Retailers Still Struggle To Link In-Store With Online, Adopt Personalization
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 22, 2023
Google, Manhattan Associates, and Zebra Technologies released research this week analyzing purchase ...
- Terminus Offers Tool That Identifies Intent
Email Marketing Daily, Ray Schultz - Tuesday, March 21, 2023
Terminus is working with Bombora to provide a premium edition of ...
- Criteo Digs Deeper Into Retail Through Partnership, Acquisition
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 14, 2023
Criteo on Tuesday announced a retail media advertising agreement to become t ...