- P&G Goes Digital With Print Effort For Always
Marketing Daily, Karl Greenberg - Wednesday, July 29, 2009
The ads are designed so that when consumers hold them up ...
- Harley-Davidson To Pitch Women At Sturgis
Marketing Daily, - Thursday, July 23, 2009
Harley-Davidson, which has been marketing to women over the past couple ...
- Chrysler Matches Washington With New Cash Offer
Marketing Daily, Karl Greenberg - Thursday, July 23, 2009
The effort is being supported by a national TV, print, radio a ...
- BP Products Backs N.Y. Giants
Marketing Daily, - Wednesday, July 15, 2009
BP Products North America, Inc. is sponsoring the New York Giants ...
- Traditional Marketing Budgets Lose to Interactive
Research Brief, Jack Loechner - Tuesday, July 14, 2009
According to Forrester Research, reported by Richard H. Levey at Directmag.com, 6 ...
- News Analysis: Publicis May Be Most Logical Suitor For Razorfish
Online Media Daily, Joe Mandese - Monday, July 13, 2009
Microsoft gained a strategic foothold on Madison Avenue when it acquired Razorfi ...
- Digitas Restructures Global Management, Raids Tribal DDB's Ross
Online Media Daily, Joe Mandese - Thursday, July 9, 2009
Publicis' Digitas unit Wednesday announced a new "team structure" for its glob ...
- Forrester Revises Interactive Outlook, Will Account For 21% Of Marketing By 2014
Online Media Daily, Joe Mandese - Wednesday, July 8, 2009
Interactive marketing expenditures will reach $55 billion by 2015, accounting for 2 ...