- TV, Agency Vets Leap To Fill Interactive TV Void
MediaDailyNews, Joe Mandese - Monday, September 28, 2009
Of the many Holy Grails Madison Avenue has been pursuing over t ...
- Enterprise: Canoe Uses EBIF Launch To Propel Interactive Advertising
MediaDailyNews, David Goetzl - Tuesday, September 22, 2009
The acronym may never be as well-known as CPM or GRP. B ...
- Ad Mine: Cablevision Launches Optimum Select
MediaDailyNews, Wayne Friedman - Wednesday, September 16, 2009
Watching TV content and interacting with marketing messages continues to be t ...