- Threads Rolls Out Fediverse Beta In The U.S.
MediaDailyNews, Colin Kirkland - Thursday, March 21, 2024
A beta launching in the U.S., Canada and Japan will allow viewe ...
- Safety In Numbers - Or Cross Your Fingers And 'Hope For The Best'
Data & Programmatic Insider, Laurie Sullivan - Monday, March 18, 2024
Jerry Daykin, former VP of global media at Beam Suntory, said befo ...
- Meta Expands Instagram Creator Marketplace Access, Tests AI Recommendations
MediaDailyNews, Colin Kirkland - Friday, February 23, 2024
Meta is testing a machine learning-based feature that recommends the best collaboration ...
- 'Shogun' Comes On Like A Samurai Warrior
TVBlog, Adam Buckman - Monday, February 26, 2024
'Shogun' is the TV event of the year so far, and t ...
- Toilets Over Tokyo
Mad Blog, Barbara Lippert - Wednesday, February 21, 2024
Wim Wenders' "Perfect Days" is a portrait of a meticulous Japanese man ...
- Expedia Group Is Netflix's First Global Advertising Partner
Television News Daily, Wayne Friedman - Tuesday, February 6, 2024
Expedia is embarking on a multi-country ad campaign on Netflix's ad-supported pl ...
- Dentsu Mines Amazon AI, Hits Bedrock (SageMaker, Too)
Media 3.0, Joe Mandese - Tuesday, January 23, 2024
After more than a year of its own, internal "walled garden" approa ...
- Analyst Boosts Netflix '24 Ad Forecast To $2.1B, Cites Faster Ad-Option Growth
MediaDailyNews, Joe Mandese - Thursday, January 18, 2024
The revised New Street Research forecast projects Netflix will add 13 milli ...
- Google Faces Antitrust Probe In Japan For Search Practices
MediaDailyNews, Laurie Sullivan - Monday, October 23, 2023
The Japan Fair Trade Commission on Monday said it would look in ...
- Dentsu Launches Decarbonization Effort For Japan
Mediapsssst, Richard Whitman - Wednesday, October 18, 2023
Similar efforts are underway in Europe and the U.S., but Dentsu sa ...
- The Password Plague: Consumers Are Abandoning Purchases Out Of Frustration
Email Insider, Ray Schultz - Monday, October 16, 2023
Consumers are also leaving websites, but many approve of biometrics as ...
- TikTok Further Expands Creator Effects Rewards Program
MediaDailyNews, Colin Kirkland - Friday, October 13, 2023
To boost augmented-reality engagement, TikTok is expanding its Creator Effect Rewards progr ...
- HI-CHEW Turns Candy Into A Fruity Adventure
MAD, Fern Siegel - Monday, August 14, 2023
The company says nearly 1 billion pieces of the candy are consum ...
- Conveyor-Belt Sushi: Asian-Based Fast-Casual Chains A Hit In U.S.
Marketing Daily, Teresa Buyikian - Monday, July 24, 2023
Kura Sushi allows diners to grab plates of sushi off a convey ...
- Dentsu Launches Global Anime Unit
MediaDailyNews, Joe Mandese - Thursday, June 29, 2023
"Our content business is one of Dentsu's true differentiators," Anime Solutions Preside ...
- Good To Go: Consumer Goods Brands Are Boosting Their Digital Spend
Email Insider, Ray Schultz - Thursday, May 18, 2023
Email takes first place among channels in the Alcohol and Tobacco a ...
- Dentsu Growth Stalls In Q1 As It Downgrades Performance Outlook For The Full Year
MAD, Steve McClellan - Monday, May 15, 2023
The organic revenue drop in the America's was nearly 5% versus ...
- 70.3% Of Dentsu Survey Respondents Unaware Of Web3
Search & Performance Insider, Laurie Sullivan - Friday, April 14, 2023
Awareness of Web3 is highest among males between the ages of ...
- Dentsu: Japan's Internet Ad Market To Expand 12.5% This Year
MediaDailyNews, Joe Mandese - Wednesday, March 29, 2023
After expanding 14.3% in 2022, internet ad spending will continue to gr ...
- Dentsu: Japan's Ad Market Surpasses 7T Yen For First Time Since 2007
MediaDailyNews, Joe Mandese - Wednesday, March 8, 2023
Japan's ad economy expanded 4.4%, despite negative factors, including the rebound ...
- Dentsu, Others Indicted In Olympic Bid-Rigging Scandal
MAD, Steve McClellan - Tuesday, February 28, 2023
"The Company takes this situation seriously and offers its sincere apologies ...
- Report: Dentsu CEO Acknowledges Responsibility For Olympic-Related Bid Rigging
MAD, Steve McClellan - Monday, February 27, 2023
Reports over the weekend, citing unidentified sources, indicated CEO Hiroshi Igarashi ma ...
- Apex Brands: What The Most Mature Marketers Are Doing This Year
Email Insider, Ray Schultz - Monday, February 27, 2023
Eighty-three percent of global companies will increase their marketing budgets this yea ...
- Dentsu Group Forms 'Special Committee' To Probe Bid-Rigging Allegations
MAD, Steve McClellan - Wednesday, February 15, 2023
The outside directors-all members of Dentsu Group's audit and supervisory committee-- wi ...
- Dentsu, Others Linked To Tokyo Olympics-Related Bid Rigging Scandal
MAD, Steve McClellan - Monday, February 13, 2023
Reports out of Japan indicated the alleged wrongdoing had to do wi ...
- Easy Email: Channel Is One Of The Top Traffic Sources
Email Insider, Ray Schultz - Friday, December 23, 2022
Email drives $36 for every dollar spent, but faces data challenges, HubSp ...
- LoopMe Data Suggests What Netflix Basic With Ads Service Means For Advertisers
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 27, 2022
Performance marketers have begun to view streaming and connected TV services ...
- Lotame: Demand For High-Quality Third-Party Data Soars
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 5, 2022
The top-selling audience segments in North America for first-half 2022 were tho ...
- Bank Failure: Consumers And Finserv Brands Disagree On Marketing Relevance
Email Insider, Ray Schultz - Thursday, September 8, 2022
Email is the preferred channel for consumers. But fewer than half a ...
- Dentsu International Folds As Part Of 'One Management' Approach, Details To Come
MediaDailyNews, Joe Mandese - Tuesday, September 6, 2022
A singular management approach will be divided by regions -- Japan, America ...