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November 17, 2016, CO
Email Insider Summit
December 4 - 7, 2016, UT
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December 7 - 10, 2016, UT
Creative Media Awards
January 25, 2017, New York City
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January 30 - February 2, 2017, The Alps
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October 10 - 13, 2016, Austin
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September 29, 2016, NYC
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September, 2016, NYC
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August 24 - 27, 2016, Lake Tahoe
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August 21 - 24, 2016, Lake Tahoe
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August 3, 2016, NYC
Masters of Media Selling
August 2 - 4, 2016, NYC
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Marketing Sports: Soccer in America
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Creative Media Awards (January 25, 2017, New York City)
OMMA Awards (September 26, 2016, NYC)
Appy Awards (May 17, 2016, NYC)
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Results for keywords
161 Black Friday-Specific Keywords Achieved $19 Million In Desktop Text Ad Spend
Research Brief, Jack Loechner - Thursday, October 13, 2016
Data, measuring U.S. Google desktop text ad activity on the top 50,000 ...
How Keywords Give Marketers Insight Into Lifestyles
SearchBlog, Laurie Sullivan - Tuesday, October 11, 2016
Search marketers know how to read between the lines connecting keywords with ...
Is More Google Data Disappearing?
Around the Net in Search Marketing, Laurie Sullivan - Monday, September 19, 2016
Google have been reducing access to Keyword Planner data for some accounts, ...
Why Long-Tail Keywords Are Your Biggest Missed Opportunity - Part IV
Search Marketing Daily, Oren Netzer - Thursday, August 11, 2016
The fourth and final part of this series examines how bidding directly ...
Comprehensive Guide To Negative Keywords: Part II
Search Marketing Daily, David Grow - Thursday, August 4, 2016
Negative keywords can reduce costs when marketers optimize their account performance by ...
SMS Keywords: Beware Autocorrect And Other BPs
Mobile Insider, Melinda Krueger - Tuesday, August 2, 2016
An SMS keyword is the response a customer texts to your short ...
Comprehensive Guide To Negative Keywords: Part I
Search Marketing Daily, David Grow - Monday, July 18, 2016
Negative keywords are a great tool that marketers can use to optimize ...
Google Mobile CPCs For Branded Terms Rise Up To 30%
Around the Net in Search Marketing, Laurie Sullivan - Friday, July 15, 2016
Merkle released data Friday showing how Google's mobile brand cost per clicks ...
Singapore Press Holdings Hires Grapeshot To Improve Contextual Targeting Capabilities
Real-Time Daily, Philip Rosenstein - Wednesday, July 13, 2016
Grapeshot, the audience and keyword targeting firm, has been hired by Singapore ...
Why Long-Tail Keywords Are Your Biggest Missed Opportunity - Part II
Search Marketing Daily, Oren Netzer - Monday, June 27, 2016
Part I of this series showed how bidding directly on mid-tail and ...
Finding The Gems In Long-Tail Keyword Searches
Around the Net in Search Marketing, Laurie Sullivan - Thursday, June 23, 2016
Jo Cameron dives into long tail keywords, detailing the tools that marketers will ...
Finding The Keywords With The Most Potential
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, May 10, 2016
Moz analysts created four metrics to help determine the best keywords to ...
Finding The Keywords
Around the Net in Search Marketing, Laurie Sullivan - Friday, May 6, 2016
Uncovering new keywords and appraising their value can become complex. Rand Fishkin ...
Secrets To Topping Search
Search Insider, Aaron Baar - Tuesday, April 19, 2016
It used to be that you could stuff your site with a ...
Topping Amazon Search Takes Sales And Smarts
Search Insider, Aaron Baar - Tuesday, April 12, 2016
Ripen eCommerce analyzed more than 746,500 search results to determine what factors ...
Mining Content For Insight And Profit
Social Media Insider, Thom Forbes - Thursday, March 31, 2016
We all know there's gold in key words, whether it's in targeting ...
It's Time To Listen To The Advice You're Getting
Search Insider, Aaron Baar - Tuesday, March 29, 2016
Do businesses really need to be told that that the whole reason ...
Horizon Becomes Blab's First Agency Partner To Build 'Conversation Segments'
Data and Targeting Insider, Laurie Sullivan - Wednesday, March 9, 2016
Horizon Media became Blab's first agency partner to use the predictive company's ...
It's Time To Get Social With Search
Social Media & Marketing Daily, Sanjay Teckchandani - Tuesday, March 1, 2016
An important moment for digital marketing passed without much notice during the ...
Bing Ads Updates Keyword Planner, Helps Marketers Review Impression Share
Search Marketing Daily, Laurie Sullivan - Friday, January 15, 2016
Automation continues to move deeper into search advertising platforms. Marketers using Bing ...
Multichannel Campaigns Must Interconnect Or Fail
SearchBlog, Laurie Sullivan - Monday, December 21, 2015
Conversion is an archaic key performance indicator. Retailers need to take a ...
5 Reasons Dynamic Search Ads Are Primed To Replace Keywords
Search Insider, Rick Backus - Monday, September 21, 2015
Earlier this year, Google upgraded its dynamic-search ads (DSA) program, making it ...
Using Keywords For More Than Web Site Optimization
Around the Net in Search Marketing, Laurie Sullivan - Thursday, September 17, 2015
Kristi Hines says marketers only using keywords to optimize Web sites for ...
How To Handle Keyword Repetition In Campaigns
Around the Net in Search Marketing, Laurie Sullivan - Friday, August 21, 2015
Rand Fishkin suggests how much repetition is optimal in campaigns when targeting ...
Highest Cost Per Click For Search Keywords This Year
Search Marketing Daily, Laurie Sullivan - Thursday, August 6, 2015
The cost per click of search engine keywords provides insight into current ...
Keep Up With Search Intent Using Question-Based Keyword Development
Search Insider, Jeremy Walker - Monday, July 13, 2015
As developers change the way search engines view and analyze keywords, it's ...
Bing Encrypts All Search Traffic
Search Marketing Daily, Laurie Sullivan - Monday, June 15, 2015
Microsoft will begin encrypting all search traffic on Bing, making the intent ...
No More Keywords -- No More Text Ads, Either?
Search Insider, David Rodnitzky - Wednesday, May 27, 2015
A few weeks ago, Google hosted its annual AdWords live stream to ...
'When Is Mother's Day' Search Phrases Make A Comeback
Search Marketing Daily, Laurie Sullivan - Friday, May 8, 2015
People may love their mothers, but for some reason many are forgetful ...
Facebook Challenges Google, Bing, Tests In-App Keyword Search Engine
Search Marketing Daily, Laurie Sullivan - Monday, May 11, 2015
Facebook has indexed more than a trillion posts allowing individuals to search ...
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