- Hasbro's Sales Explode As NERF Rifles Capture Boy's Fancies
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 27, 2010
Hasbro's NERF Ball -- the polyurethane foam sphere that could be toss ...
- CPSC To Investigate Mother's Complaint About Happy Meal Toy
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 27, 2010
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- Mattel Sales Up, Launches American Girl 'Shine On Now'
Marketing Daily, Sarah Mahoney - Friday, July 16, 2010
Propelled by strong sales in its "Toy Story 3'" and Hot Whee ...
- Macy's, Penney Unleash Epic Back-To-School Efforts
Marketing Daily, Sarah Mahoney - Thursday, July 15, 2010
With the nascent retail recovery showing alarming signs of pooping out, exper ...
- IAB To FTC: The Kids Are Alright
Online Media Daily, Wendy Davis - Wednesday, July 14, 2010
The Interactive Advertising Bureau is asking the Federal Trade Commission to refra ...
- McDonald's Offended By CPSI's Rhetoric On Happy Meal Toys
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 6, 2010
Time's Sean Gregory takes a look at The Center for Science ...
- Coalition Asks FTC To Extend Child Privacy Protection To Mobile, Gaming And Other Platforms
Online Media Daily, Wendy Davis - Thursday, July 1, 2010
A coalition of 17 advocacy groups and health organizations is asking t ...
- Market Focus: From Boppers to Shoppers
OMMA Magazine, Susan Kuchinskas - Thursday, July 15, 2010
Tweens and teens live in the present - but not the sa ...